Facebook Places Checks Out - Will Your Customers Follow?
Marketing

Facebook Places Checks Out - Will Your Customers Follow?

15y Steve Sherfy

Facebook Places Checks Out - Will Your Customers F...

Marketers have these three opportunities to overcome the loss of Places and its 45 million users. Read More...

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Facebook's New Verbs Have Marketers Talking
Data insights

Facebook's New Verbs Have Marketers Talking

15y Christopher Heine

Facebook's New Verbs Have Marketers Talking

Ad players say new features require new approaches. Read More...

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Dell Expands Listening Center to Asia
Asia

Dell Expands Listening Center to Asia

15y Adaline Lau

Dell Expands Listening Center to Asia

A new chapter for celebrated social media monitoring program. Read More...

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Social, Local, Mobile (SoLoMo) Innovation or Evolution
Local

Social, Local, Mobile (SoLoMo) Innovation or Evolution

15y Gregg Stewart

Social, Local, Mobile (SoLoMo) Innovation or Evolu...

Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. Read More...

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Good Community Managers Keep the Conversation Going
Community Management

Good Community Managers Keep the Conversation Going

15y Laney Whitcanack

Good Community Managers Keep the Conversation Goin...

Does your community seem like it's DOA? Think about how you're using (or not using) disclosure and feedback. Read More...

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New Facebook Tab Makes Pages More Brand 'Friendly'
Data insights

New Facebook Tab Makes Pages More Brand 'Friendly'

15y Christopher Heine

New Facebook Tab Makes Pages More Brand 'Friendly'

Social giant also testing feature that transparently tallies Facebook Places interactions. Read More...

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Just Because They Liked You, Doesn't Mean They'll Convert
Social

Just Because They Liked You, Doesn't Mean They'll Convert

15y Liana Evans

Just Because They Liked You, Doesn't Mean They'll ...

Four tips to help your social media strategy incorporate usability and conversion from the beginning. Read More...

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Google Gives Display Ads a Social Edge, Adds +1 Button
Social

Google Gives Display Ads a Social Edge, Adds +1 Button

15y Zachary Rodgers

Google Gives Display Ads a Social Edge, Adds +1 Bu...

Starting next month, Google display ads will take a cue from Facebook. Read More...

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Fuel for Diageo's Deal With Facebook: 20% Sales Lift
Social

Fuel for Diageo's Deal With Facebook: 20% Sales Lift

15y Christopher Heine

Fuel for Diageo's Deal With Facebook: 20% Sales Li...

Beverage brand steps up partnership with social giant. Read More...

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How Orabrush's $28 Facebook Ad Buy Won Over Walmart
Social

How Orabrush's $28 Facebook Ad Buy Won Over Walmart

15y Christopher Heine

How Orabrush's $28 Facebook Ad Buy Won Over Walmar...

A behind-the-scenes look at a brilliant social marketing play. Read More...

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Digital Spend: The Multi-Billion Dollar Question
Asia

Digital Spend: The Multi-Billion Dollar Question

15y Arun Kumar

Digital Spend: The Multi-Billion Dollar Question

While the Microsoft, Yahoo, and AOL deal is an effort to combat Google and Facebook, a bigger issue needs to be addressed within the digital sector. R...

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Capital One Runs Ads on Three Zynga Games
Financial Services

Capital One Runs Ads on Three Zynga Games

15y Christopher Heine

Capital One Runs Ads on Three Zynga Games

It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously. Read More...

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Tom Brady and Ugg Treat Video as the New TV
Media

Tom Brady and Ugg Treat Video as the New TV

15y Joan Voight

Tom Brady and Ugg Treat Video as the New TV

What’s the difference between an online video and a TV commercial? Not much. Read More...

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One Piece of Content: 6 Starting Points
Media

One Piece of Content: 6 Starting Points

15y Jeanniey Mullen

One Piece of Content: 6 Starting Points

What is the best way to share your content with the world in a manner that showcases how valuable and fantastic your content really is? Read More...

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Is the Corporate Website a Digital Dinosaur?
Marketing

Is the Corporate Website a Digital Dinosaur?

15y Lauren Price

Is the Corporate Website a Digital Dinosaur?

Social media and websites will co-exist. Here's why. Read More...

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The Rise of F-Commerce
Social

The Rise of F-Commerce

15y Vincent Teo

The Rise of F-Commerce

Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Read More...

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Retailers Should Author Facebook Posts on Wednesday
Data insights

Retailers Should Author Facebook Posts on Wednesday

15y Christopher Heine

Retailers Should Author Facebook Posts on Wednesda...

Study contradicts research from earlier this year that said Sunday was best. Read More...

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Nielsen: Social Media More Powerful Than God, er, Google
Social

Nielsen: Social Media More Powerful Than God, er, Google

15y Susan Kuchinskas

Nielsen: Social Media More Powerful Than God, er, ...

Facebook and other social platforms account for nearly a quarter of all time spent on the Internet. Read More...

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Few Facebook Users Share Brand Experiences
Data insights

Few Facebook Users Share Brand Experiences

15y Christopher Heine

Few Facebook Users Share Brand Experiences

Just 17 percent of respondents to a recent study said they share brand experiences on Facebook. Read More...

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2 Key Questions That Marketing Automation Technology Can Help You Answer
Automation

2 Key Questions That Marketing Automation Technology Can Help You Answer

15y Stacie Levy

2 Key Questions That Marketing Automation Technolo...

How to assess your team's use of automation tools. Read More...

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Gallup: Aim Social Media Marketing at Loyalists, Not Prospects
Social

Gallup: Aim Social Media Marketing at Loyalists, Not Prospects

15y Joan Voight

Gallup: Aim Social Media Marketing at Loyalists, N...

Brands should letting existing fans spread the gospel on Facebook, Twitter and other platforms. Read More...

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This Is Why You Have No Friends
Marketing

This Is Why You Have No Friends

15y Gary Stein

This Is Why You Have No Friends

Why brands must strive to attract a large number of fans. Read More...

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Walgreens Donates Flu Shots Via Foursquare, Facebook
Social

Walgreens Donates Flu Shots Via Foursquare, Facebook

15y Christopher Heine

Walgreens Donates Flu Shots Via Foursquare, Facebo...

Retailer pledges up to 200,000 shots for those in need. Read More...

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Building the Case for a Bigger Social Media Budget
Community Management

Building the Case for a Bigger Social Media Budget

15y Michael Della Penna

Building the Case for a Bigger Social Media Budget

Three tips to convince the executive suite to invest more in social media and community efforts. Read More...

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Nielsen's Online GRP System Gets Third-Party Stamp of Approval
Ad Industry Metrics

Nielsen's Online GRP System Gets Third-Party Stamp of Approval

15y Kate Kaye

Nielsen's Online GRP System Gets Third-Party Stamp...

The newly MRC-accredited ratings uses Facebook data to determine audience ages and gender. Read More...

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Day-Parted Facebook Ads Work on Males, Consumers Over 50
Social

Day-Parted Facebook Ads Work on Males, Consumers Over 50

15y Christopher Heine

Day-Parted Facebook Ads Work on Males, Consumers O...

Men purchase in the evening more than women do. Read More...

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What 2 Billion Smartphones Mean for Customer Service
Social

What 2 Billion Smartphones Mean for Customer Service

15y Dave Evans

What 2 Billion Smartphones Mean for Customer Servi...

Businesses must serve some - but not all - customers in social channels. Read More...

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