How brand managers, marketers, and agencies must understand how to use new social tools. Consider these three examples. Read More...
View articleConsider these four tips as you take your e-mail marketing efforts cross-channel. Read More...
View articleThe second policy measure in as many weeks to benefit small businesses. Read More...
View articleFacebook was a sounding board for Cyber Monday shopping experiences; JC Penney fielded complaints all day about its slow site. Read More...
View articleBeer giant will use Syncapse to test Facebook's geo- and language-specific messaging capabilities, released just last week. Read More...
View articleRestaurants, bars, and retailers with less than 10,000 likes can now see how Facebook messages perform. Read More...
View articleA roundup of key factors that drove online advertising in 2010. Read More...
View articleConsumers are multifaceted and as they shift towards expressing and consuming information on digital platforms. Here are three ways to activate more ...
View articleTelecom giant gets a jump on Black Friday. Sears, Starbucks, and Charmin also leap in. Read More...
View articleComparing digital marketing trends in Asia and the United States based on a word cloud analysis of ClickZ.com and ClickZ.Asia. Read More...
View articleNBC Universal-owned USA Network has added a new social layer to its ongoing Character Project initiative. Read More...
View articleThe offers platform is available to businesses in the U.S., U.K., and Ireland and allows advertisers to limit the life of offers. Read More...
View articleMarketers need to think beyond Google and other search engines with their search marketing strategies, and start to look at social networking sites as...
View articleAs more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels. Read More...
View articleSocial media giant says its new messaging platform will not add to the rich stream of user data that informs Facebook.com ad placements. Read More...
View articleA few thoughts on socializing e-mail, taking a stand on net neutrality, and the rising challenge of self-branding. Read More...
View articleThe "Mashup of Facebook," which uses Facebook profile interests to inform entertainment news streams on MySpace, will appear to many like MySpace's la...
View articleIt is the quality of the content and interaction, not the quantity of big dollar ad placements that drives success. Read More...
View articleE-retailer and sister site Soap.com hope a "Battle of the Brands" contest on Facebook motivates online holiday shopping next weekend. Read More...
View articleBig box retailer reprises Christmas-crazed shopper, a character played by comedian Maria Bamford, in a video ad on Facebook and a landing page via Twi...
View articleTapping into the social Web and connecting the source points of traffic with specific offers is the next wave you want to be riding. Read More...
View articleExit41 has signed BBQ restaurant brand Famous Dave's and regional chains to a system that makes ordering food on Facebook a matter of a few clicks. Re...
View articleWhat Facebook's latest move means for e-mail and other marketers. Read More...
View articlePrioritizing your customer experience efforts like profit and loss will help uncover the ideal programs for your company - those that increase in valu...
View articleWith the advent of Facebook as an e-mail client, brands will want to convert 'likers' to e-mail lists. Read More...
View articleFive tips that will help you with increased visibility for your Facebook fan pages in the search engine results. Read More...
View articleTwitter grew its unique audience in Japan by 428 percent, according to data from comScore. Read More...
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