It appears the company won't be flipping the ad network switch anytime soon. Read More...
View articleUnderscoring a productive one-year run in social media, the 156-year-old brand revealed at Advertising Week that its third live-video fashion show on ...
View articleSkeptics question strength of the tea party movement, and the social media horse it rode in on. Read More...
View articleOf the major tickets sites, MovieTickets.com was the only one to tell ClickZ that running Facebook.com ads for "The Social Network" was under consider...
View articleThe company says its platform is the first to offer Facebook alongside search and display ad management functionality. Read More...
View articleA look at the the top 25 online properties in August, according to comScore. Read More...
View articleWhile targeting local businesses, the geo-social brand has integrated into Facebook's platform in a deeper fashion than Foursquare, Gowalla, or any ot...
View articleThe social site has put the kibosh on a seven-month-old test feature that tracked clicks from Facebook.com ads to marketers' landing pages and website...
View articleMSNBC, AMC, Disney, and others will use GetGlue to reward users for "checking in" to their shows during premiere week. Read More...
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View articleCarl Paladino and Rick Lazio spent millions on their campaigns, but only around 1 percent of their budgets on online ads. Read More...
View articleRecession-minded consumers are highly engaged by coupons and other specials. Read More...
View articleAirline combines Foursquare and Facebook for an Oktoberfest campaign that offers flight vouchers for people checking in at the annual festival in Muni...
View articleMovie review site expects program will improve delivery of targeted ads and enable social-based paid placements. Read More...
View articleSince integrating social media into your marketing mix helps expand your reach, increase sales, and build your fan base, it's important to maximize yo...
View articleAd.ly says celebrities will write posts for big brands on its 'micro-endorsement' platform. One retailer is testing the idea on reality TV star Heidi ...
View articleThe micro-blogging site's multimedia opportunities for brands follows Facebook's entry into online video advertising. Read More...
View articleThe advertising side isn't complex enough for publishers. Read More...
View articleWomen's designer clothing brand and novelties e-tailer each launch 'Places' campaigns for Facebook users who check in. Are geo-social floodgates about...
View articleOver-the-top campaign includes an iPhone game, Web series, and social media outreach. Read More...
View articleHospitality chain uses Gowalla to run its first-ever location-based initiative. Geo-social campaigns have seemingly accelerated in the three weeks sin...
View articleIf you optimize highly targeted digital direct response campaigns, conversations, and other buy cycle functions, you are the future. The last of a fou...
View articleAdvertisers can measure social endorsements in their Facebook ads, and the impact all those "likes" have on click-through rate. Read More...
View articleEight key questions to ask to ensure you're making it easy for customers to do what they came to do. Read More...
View articleWhile many offerings personalize the Web for users, they don't all have "a human touch." Where is the human side of the Internet heading? Read More...
View articleSays the campaign benefits both its brand and local communities, and plans global roll-out in 2011. Read More...
View articleUnderstanding the quality of your followers is just as important as knowing how many you have. Read More...
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