AOL Strikes Premium Motion Picture Deal With Miramax
Media

AOL Strikes Premium Motion Picture Deal With Miramax

12y Greg Jarboe

AOL Strikes Premium Motion Picture Deal With Miram...

A new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Read More...

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Android Overtakes iOS for Mobile Ad Traffic
Media

Android Overtakes iOS for Mobile Ad Traffic

12y Dan Worth

Android Overtakes iOS for Mobile Ad Traffic

Data shows more impressions from devices that are running from the Google Android operating system. Read More...

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Starwood Hotels Testing Google Glass App, but Is It Too Early?
Media

Starwood Hotels Testing Google Glass App, but Is It Too Early?

12y Lisa Lacy

Starwood Hotels Testing Google Glass App, but Is I...

Starwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the f...

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Google and Samsung Among First to Sign New ICANN Registry Agreements for gTLDs
Data insights

Google and Samsung Among First to Sign New ICANN Registry Agreements for gT...

12y Jennifer Wolfe

Google and Samsung Among First to Sign New ICANN R...

The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertis...

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LiveRail Serves the Most Video Ads in March, Takes Top Spot in Ad Ranking
Media

LiveRail Serves the Most Video Ads in March, Takes Top Spot in Ad Ranking

12y Greg Jarboe

LiveRail Serves the Most Video Ads in March, Takes...

In the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology ...

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4 Reasons Online Ads Will Grow and 1 Reason They Will Shrink
Marketing

4 Reasons Online Ads Will Grow and 1 Reason They Will Shrink

12y Gary Stein

4 Reasons Online Ads Will Grow and 1 Reason They W...

Here are a few reasons why we should expect that online advertising will remain the top revenue channel for a long time to come, and one reason why it...

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Canada: A Vast, Unspoiled E-Commerce Frontier?
Paid Search

Canada: A Vast, Unspoiled E-Commerce Frontier?

12y Andrew Goodman

Canada: A Vast, Unspoiled E-Commerce Frontier?

Our neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them. Read More...

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Cadbury’s #CremeEggBake on Google+ Boosts Organic Reach
Social

Cadbury’s #CremeEggBake on Google+ Boosts Organic Reach

12y Lisa Lacy

Cadbury’s #CremeEggBake on Google+ Boosts Organic ...

Cadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in or...

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Technical SEO Still Matters During Hummingbird Era
Search

Technical SEO Still Matters During Hummingbird Era

12y Dave Lloyd

Technical SEO Still Matters During Hummingbird Era

Technical SEO is still as relevant as ever and coding best practices are still vital to SERP success. So here is a look at the key impact areas that a...

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Facebook Prepping e-Money Transfer Service in Europe
Financial Services

Facebook Prepping e-Money Transfer Service in Europe

12y Yuyu Chen

Facebook Prepping e-Money Transfer Service in Euro...

Facebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network. Read M...

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Americans Spent Almost 18 Hours in February Watching Online Video
Media

Americans Spent Almost 18 Hours in February Watching Online Video

12y Greg Jarboe

Americans Spent Almost 18 Hours in February Watchi...

While the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of...

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Bumbled PPC News, Conspiracy Theories, and the Future of PPC
Search

Bumbled PPC News, Conspiracy Theories, and the Future of PPC

12y John A. Lee

Bumbled PPC News, Conspiracy Theories, and the Fut...

Although the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes...

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A Tale of Two Cookies
Paid Search

A Tale of Two Cookies

12y Kevin Lee

A Tale of Two Cookies

Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in ...

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New Face of TV Viewership: Laptops and Tablets and Phones, Oh My!
Media

New Face of TV Viewership: Laptops and Tablets and Phones, Oh My!

12y Greg Jarboe

New Face of TV Viewership: Laptops and Tablets and...

A new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to th...

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There’s a Robot in My Media Buy
Marketing

There’s a Robot in My Media Buy

12y Tessa Wegert

There’s a Robot in My Media Buy

As robots become more and more common in our everyday lives, marketers must ask how they can reinvent themselves to remain relevant in today's technol...

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4 Paid Search Spring Cleaning Tips
Search

4 Paid Search Spring Cleaning Tips

12y Jeremy Hull

4 Paid Search Spring Cleaning Tips

Before the next round of innovations and developments starts full force, take some time to make sure your accounts are in top shape to ensure you can ...

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How the Top 5 Brands Are Using Paid Search Ads
Paid Search

How the Top 5 Brands Are Using Paid Search Ads

12y Lisa Raehsler

How the Top 5 Brands Are Using Paid Search Ads

A look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successe...

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The Natives Are Getting Restless: The Emergence of Hybrid Web Apps in Developing Mobile Experiences
Marketing

The Natives Are Getting Restless: The Emergence of Hybrid Web Apps in Devel...

12y McNeal Maddox

The Natives Are Getting Restless: The Emergence of...

Developing native apps for all the different mobile operating systems and platforms takes a lot of work and time - is the need to do this disappearing...

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Marketing Automation Redefined
Automation

Marketing Automation Redefined

12y Nate Young

Marketing Automation Redefined

Marketers need to adopt a new definition for marketing automation, one that includes both the automated components and that recognizes that marketing ...

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5 Things Small Business Owners Can Do Today to Get Ahead Using Social
Asia

5 Things Small Business Owners Can Do Today to Get Ahead Using Social

12y Peter Dingle

5 Things Small Business Owners Can Do Today to Get...

Here are five steps to take to start listening to what people are saying about you on the Web, regardless of your marketing budgets. Read More...

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#CZLNY: Unlocking the Secrets to Mobile Video
Audience

#CZLNY: Unlocking the Secrets to Mobile Video

12y Greg Jarboe

#CZLNY: Unlocking the Secrets to Mobile Video

At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...

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#CZLNY: 9 Tips for Performance Marketers From Learn With Google at ClickZ Live New York
Conference Coverage

#CZLNY: 9 Tips for Performance Marketers From Learn With Google at ClickZ L...

12y Melissa Ruttanai

#CZLNY: 9 Tips for Performance Marketers From Lear...

Of the many solutions offered within the Learn with Google classroom, here are nine tips to help businesses stay "constantly connected." Read More...

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#CZLNY: Engaging Customers With Interactive Video
Conference Coverage

#CZLNY: Engaging Customers With Interactive Video

12y Lisa Lacy

#CZLNY: Engaging Customers With Interactive Video

Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Read More...

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The Importance of Risk Communication for Search Marketers
Search

The Importance of Risk Communication for Search Marketers

12y Team ClickZ

The Importance of Risk Communication for Search Ma...

When you rely on search to drive conversions, it's important to convey to your clients to expect the unexpected, both the good and the bad. Read More...

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13 Things To Know About Tracking on Mobile
Asia

13 Things To Know About Tracking on Mobile

12y Jermyn Toh

13 Things To Know About Tracking on Mobile

The following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop envir...

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#CZLNY: 10 Local SEO and Digital Marketing Best Practices
Conference Coverage

#CZLNY: 10 Local SEO and Digital Marketing Best Practices

12y Megan Leap

#CZLNY: 10 Local SEO and Digital Marketing Best Pr...

During his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ec...

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#CZLNY: 5 Spying Strategies You Can Use Today to Dominate Your Competition
Competition

#CZLNY: 5 Spying Strategies You Can Use Today to Dominate Your Competition

12y Lisa Lacy

#CZLNY: 5 Spying Strategies You Can Use Today to D...

According to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands mus...

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