This revolution isn't being televised, but it is being captured, filtered, and shared - six and 15 seconds at a time. Read More...
View articleIt's time for brands and their agency partners to make the critical changes to skillsets, marketing processes, and technology for economic advantage. ...
View articleIncrease the impact of your brand with an integrated strategy. Read More...
View articleGamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new...
View articleAdvertisers unhappy with the change have tried to create a workaround that allows them to split their smartphone traffic into separate campaigns, but ...
View articleA growth strategy trumps a narrow ranking strategy in a no-growth environment. Read More...
View articleThe FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particular...
View articleGoogle has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available to thos...
View articleHow we can measure physical interaction to better understand customer attention. Read More...
View articleThere are opportunities to quickly increase the number of quality links pointing to your site with minimal effort, and it's completely white hat…encou...
View articleAdobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they...
View articleOver 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Read More...
View articleIf you can't or haven't been kissed by someone wearing Burberry lipstick, a new interactive ad from Google's Art, Copy & Code project might just be th...
View articleGoogle has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Faceboo...
View articleThree methods to help site owners get over their fears of linking to third-party sites. Read More...
View articleAs mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards. Read More...
View articleChina's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange...
View articleRegardless of what other reasons you have to dig into your AdWords account, here are some spring cleaning tips that will serve you well (plus a tip fo...
View articleHow can mom-and-pop shops compete against large companies that will always rank higher in Google search? Read More...
View articleGoogle gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our cor...
View articleWhile it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by ...
View articleAdvertorials have been popping up on websites more frequently over the past year or two. Google could penalize your site if you don't make a proper di...
View articleFirm gives a rare glimpse into data centre selection processes Read More...
View articleWe will always have "ads" as we have come to know and love them, but we are also seeing the opportunity to talk to consumers in longer and more meanin...
View articleAs advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we ...
View articleYahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of $600 million to $800 mi...
View articleWith proper tools available, the question is no longer should I put efforts toward building a global presence, but instead what are the considerations...
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