Global sales chief Carolyn Everson discusses sales reorg, new ad units, and improved dealings with Publicis. Read More...
View articleThe profound impact the FTC's privacy and do-not-track initiatives could have on your PPC campaigns. Read More...
View articleRandy Rothenberg leaves at a crucial time for the trade body, as it confronts a critical challenge to self-regulation. Read More...
View articlePromotions at the Interactive Advertising Bureau are signs of a strategic evolution. Read More...
View articleQ3 online ad revenues grew 17 percent year-over-year. Read More...
View articleA comment period lasts until December 10. Read More...
View articleKey privacy lawmaker Rick Boucher is out, and several recipients of IAB PAC cash were re-elected Tuesday. Read More...
View articleFirst six months of 2010 suggest a return to health for the online advertising market, according to IAB report. Read More...
View articleVideo and social media advertising helped the U.K.'s online display ad market return to growth, according to the IAB U.K. Read More...
View articleStuart, who oversaw rapid growth at IAB, will try to work the same magic for Mobile Marketing Association. Read More...
View articleGoogle's adoption of Vivaki's new ASq video ad unit will help increase its scale and visibility. Read More...
View articleInteractive Advertising Bureau seeks proposals to advance brand advertising, as Seth Godin spreads his own ad message. Read More...
View articleA disaster, sex scandal, or other unexpected event can dramatically expand your ad audience. Are you prepared to capitalise on that when it happens? R...
View articleIt's time. For SEO to grow and to be valued, it needs to be better understood. It must reflect its name in all of organic search, not just websites. R...
View articleAd networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways. Read More...
View articleIn July, after receiving a contribution from the IAB's PAC, a congressman stated fears about a more powerful FTC - which the IAB opposes. Read More...
View articleAnalysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Read More...
View articleAttention management is not something that people think about, but it is what we do when we curate places like our inbox, social news streams, and RSS...
View articleWith online advertising and marketing, I think we need to ask the single most important question about research: why are we bothering? Read More...
View articleAdvertisers seek more control with ad exchanges and networks. And the IAB Networks & Exchanges Quality Assurance Guidelines aim to do that and more. R...
View articleCan digital advertising and marketing thrive in a nation that blocks Facebook? Entrepreneurs remain optimistic. Read More...
View articleThe IAB's lobbying arm gave more than ever in June to important U.S. legislators dealing with privacy and other issues. Read More...
View articleThe IAB Greece and its larger counterpart IAB Europe kept the pressure on Greek lawmakers, fighting the proposed tax through PR and an ad campaign, bu...
View articleMore responsibility in the new guidelines could release some of the pressure to impose regulation off of the IAB. Read More...
View articleDespite the growth of online ads in Greece amid an otherwise decimated economy, the government has proposed a large tax on ads sold by news sites. Rea...
View articleDonates $1,000 to re-election campaign of Cliff Stearns, a co-sponsor of draft privacy legislation that may become a bill soon. Read More...
View articleTask force will recommend specs and best practices for advertising on devices such as iPad. Read More...
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