New Bill Fuels Do-Not-Track Fire
Data insights

New Bill Fuels Do-Not-Track Fire

15y Kate Kaye

New Bill Fuels Do-Not-Track Fire

Along with Jackie Speier's "Do Not Track Me Online Act of 2011," fellow Democrat Bobby Rush has re-introduced his own online privacy bill. Read More...

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Mozilla Rolls Out Do-Not-Track Feature in Firefox 4
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Mozilla Rolls Out Do-Not-Track Feature in Firefox 4

15y Jack Marshall

Mozilla Rolls Out Do-Not-Track Feature in Firefox ...

Browser manufacturer implements blanket opt-out for those who want it. Read More...

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Facebook Comments on Congressional Privacy Inquiry
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Facebook Comments on Congressional Privacy Inquiry

15y Kate Kaye

Facebook Comments on Congressional Privacy Inquiry

Legislators grill Facebook on its commitment to privacy for the second time in four months. Read More...

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DMA Enforces Ad Icon Rules, May Expose Violators
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DMA Enforces Ad Icon Rules, May Expose Violators

15y Kate Kaye

DMA Enforces Ad Icon Rules, May Expose Violators

Companies found in violation of behavioral advertising guidelines could be exposed publicly. Read More...

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Google Offers Privacy Plug-In for Chrome
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Google Offers Privacy Plug-In for Chrome

15y Kate Kaye

Google Offers Privacy Plug-In for Chrome

Feature works with industry’s self-regulatory program. Separately, Mozilla backs do-not-track HTTP header. Read More...

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FTC Extends Comments Deadline for Privacy Report
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FTC Extends Comments Deadline for Privacy Report

15y Zachary Rodgers

FTC Extends Comments Deadline for Privacy Report

Ad industry groups, privacy advocates, and others now have until Feb. 18 to submit feedback on Do-Not-Track. Read More...

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Mixed Messages on Future of Privacy Law in 2011
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Mixed Messages on Future of Privacy Law in 2011

15y Kate Kaye

Mixed Messages on Future of Privacy Law in 2011

Rep. Cliff Stearns said he will revive his privacy bill draft, but a Washington, D.C. privacy lawyer thinks passage of a privacy bill this year is unl...

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Firms Compete to Offer Behavioral Ad Icon
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Firms Compete to Offer Behavioral Ad Icon

15y Kate Kaye

Firms Compete to Offer Behavioral Ad Icon

TRUSTe is now certified by the industry's self regulatory alliance to enable an ad icon that is generating new revenue streams. Read More...

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U.K. Regulators Clamp Down on Sponsored Tweets
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U.K. Regulators Clamp Down on Sponsored Tweets

15y Jack Marshall

U.K. Regulators Clamp Down on Sponsored Tweets

Paid-for status updates on social networks must be prominently disclosed. Read More...

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Adobe Simplifies Privacy Settings for 'Flash Cookies'
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Adobe Simplifies Privacy Settings for 'Flash Cookies'

15y Jack Marshall

Adobe Simplifies Privacy Settings for 'Flash Cooki...

Users will be given control over locally stored information from within the browser. Read More...

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Readers: Don't Miss the Deadline to Weigh In on Do-Not-Track
Data insights

Readers: Don't Miss the Deadline to Weigh In on Do-Not-Track

15y Zachary Rodgers

Readers: Don't Miss the Deadline to Weigh In on Do...

Opportunity to influence the policy debate around online privacy. Read More...

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Online Privacy: What to Expect in 2011
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Online Privacy: What to Expect in 2011

15y Kate Kaye

Online Privacy: What to Expect in 2011

2011 could be the year the government cracks down on behavioral advertising in a meaningful way, as industry takes its last stand for self-regulation....

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Firefox Aims to Go Beyond Do-Not-Track
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Firefox Aims to Go Beyond Do-Not-Track

15y Jack Marshall

Firefox Aims to Go Beyond Do-Not-Track

Mozilla, developer of the popular software browser, says do-not-track alone is not a fix for privacy on the Web. Read More...

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Still No Answers for Digital Pharma Marketers, Says FDA
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Still No Answers for Digital Pharma Marketers, Says FDA

15y Kate Kaye

Still No Answers for Digital Pharma Marketers, Say...

Food and pharma regulator won't issue draft guidance on online marketing related topics until Q1 at the earliest. Read More...

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Q&A: FTC’s Top Technologist Talks Data Tracking
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Q&A: FTC’s Top Technologist Talks Data Tracking

15y Kate Kaye

Q&A: FTC’s Top Technologist Talks Data Tracking

When the Federal Trade Commission says "do-not-track," what does it mean exactly? Read More...

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Few Opt Out of Behavioral Ads
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Few Opt Out of Behavioral Ads

15y Jack Marshall

Few Opt Out of Behavioral Ads

Better Advertising says current opt-out rate will have minimal effect on data-informed ad targeting. Read More...

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Commerce Department Signals Support for Self-Regulation
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Commerce Department Signals Support for Self-Regulation

15y Kate Kaye

Commerce Department Signals Support for Self-Regul...

In new report, DOC calls for a new Privacy Policy Office to deal with commercial data. Read More...

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Care About Do-Not-Track? Help Us Submit Comments to the FTC
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Care About Do-Not-Track? Help Us Submit Comments to the FTC

15y Zachary Rodgers

Care About Do-Not-Track? Help Us Submit Comments t...

Make yourself heard. Be part of ClickZ's feedback on a do-not-track mechanism for online ads. Read More...

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Q&A With John Montgomery, GroupM Interaction COO
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Q&A With John Montgomery, GroupM Interaction COO

15y Jack Marshall

Q&A With John Montgomery, GroupM Interaction C...

The FTC's proposal for a browser-based do-not-track mechanism could have serious implications for the online ecosystem, Montgomery suggests. Read More...

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IAB Aims to Prevent Government Intrusion Overseas
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IAB Aims to Prevent Government Intrusion Overseas

15y Kate Kaye

IAB Aims to Prevent Government Intrusion Overseas

Promotions at the Interactive Advertising Bureau are signs of a strategic evolution. Read More...

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VivaKi and GroupM Take Active Role in Privacy Self-Regulation
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VivaKi and GroupM Take Active Role in Privacy Self-Regulation

15y Kate Kaye

VivaKi and GroupM Take Active Role in Privacy Self...

Implementation is no easy task, and some say key online ad players are not stepping up to the plate fast enough. Read More...

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Chair Named for House Committee Guiding Privacy Bill
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Chair Named for House Committee Guiding Privacy Bill

15y Kate Kaye

Chair Named for House Committee Guiding Privacy Bi...

Fred Upton will head the U.S. House Energy and Commerce committee, home to a privacy bill. Read More...

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Microsoft Will Add 'Tracking Protection' to IE9 Browser
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Microsoft Will Add 'Tracking Protection' to IE9 Browser

15y Jack Marshall

Microsoft Will Add 'Tracking Protection' to IE9 Br...

Function will limit the ability of third parties to track users' online behavior. Read More...

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Beltway Battle Could Have Implications for Do-Not-Track
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Beltway Battle Could Have Implications for Do-Not-Track

15y Kate Kaye

Beltway Battle Could Have Implications for Do-Not-...

A battle over leadership of a key U.S. House committee is bound to have implications for online advertisers. Read More...

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Feasibility of FTC 'Do-Not-Track' Option In Doubt
Data insights

Feasibility of FTC 'Do-Not-Track' Option In Doubt

15y Jack Marshall

Feasibility of FTC 'Do-Not-Track' Option In Doubt

Browser-based mechanism is technically viable, but could have major implications for the functioning of the Web. Read More...

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House Meets to Discuss Do-Not-Track, John Kerry to Propose Privacy Bill
Data insights

House Meets to Discuss Do-Not-Track, John Kerry to Propose Privacy Bill

15y Kate Kaye

House Meets to Discuss Do-Not-Track, John Kerry to...

The FTC assured the feasibility of a do-not-track system while legislators including Senator John Kerry announced plans to draft their own bills. Read...

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FTC Wants Do-Not-Track for Online Ads
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FTC Wants Do-Not-Track for Online Ads

15y Kate Kaye

FTC Wants Do-Not-Track for Online Ads

The Federal Trade Commission upped the ante today on industry self-regulators, calling for a stringent do-not-track mechanism. Read More...

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