First-party data is the future of marketing, an indispensable resource that brands need for success. BlueConic, Inc.'s Tech Talk showcases key points ...
View articleWe unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and ...
View articleAs advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data t...
View articleMuch has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decisio...
View articleIn this unprecedented time, B2B content marketing strategist Megan Thudium presents the top three natural ways that companies can ‘get human’ by think...
View articleFrom better customer service to reliability and security, we look at some key benefits cloud technology offers to the retailers who adopt it. Read Mor...
View articleAccelerated by COVID-19, marketers are realizing not everything is quantifiable, and customers resonating with your narrative is more important than f...
View articleThe ideal martech stack includes tools that enable lead nurturing, content management, customer satisfaction, and automation - all with the goal of fa...
View articleCustomer retention and engagement platform iZooto’s guide provides a detailed overview of web push notifications including best practices and mistakes...
View articleRebecca Clyde, Co-founder and CEO of Botco.ai, shows how marketers can leverage intelligent chat technology to better communicate change, and find and...
View articleRecord funding coupled with an explosion in the number of marketing technologies has made it impossible for marketers to choose and explore the latest...
View articleLars Fiedler, Partner and Senior Solution Leader of Marketing Solutions at Periscope By McKinsey, looks at how changes in consumer behavior during COV...
View articleDavid Finkelstein, CEO of BDEX, offers actionable tips for marketers to avoid targeting their ads to click-farms and highlights the importance of accu...
View articleTom Castley, the EMEA VP of Sales at Outreach, looks at the benefits AI can bring to sales organisations and how they should be preparing to implement...
View articleDanielle Gustafson from Liveclicker provides email hacks that can make it easier for marketers to hit their goals even with fewer resources. Read More...
View articleWave.video's CMO Daniel Glickman shows how marketers must adapt their video content strategy to fit the 'new normal' post COVID-19. Read More...
View articleIf digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Luke Richards offers ...
View articleWith a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Here’s how you get started...
View articleCOVID-19 forced brands to swiftly change their messaging. For OOH, it provided a chance to showcase dynamic creative capabilities and ability to engag...
View articleNearly eight months into the global pandemic, in-person events have been resoundingly replaced by virtual ones - and they will occupy a permanent plac...
View articleCreative team members are an important part of new technology implementation, and decision makers should include creative early to identify concerns a...
View articleDavid Grow, Search Advisor at Goodway Group, offers his insights on how leveraging Smart Bidding by itself is not as powerful as combining with proper...
View articleBoris Pfeiffer, CEO and co-founder of Riddle.com, shows how companies can participate in the current Facebook ad boycott without hurting their busines...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View articleHugo Loriot, Managing Partner at fifty-five, describes implications and highlights examples from brands pulling ad spend from Facebook and how digital...
View articleFrom flexible pricing of products to asynchronous conversations, we look at some helpful tips to transition your ecommerce business in the second half...
View articleLomit Patel, Vice President of Growth at IMVU, provides an overview on what makes a successful modern Chief Marketing Officer (CMO). Read More...
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