Ting Zheng, Social Account Lead at PMG, explores the rise in OTT during COVID-19, and how social media can help impact adoption. Read More...
View articleKing Kong's founder, Sabri Suby provides insights and advice for those working on the strategy and campaign for the launch of a product or service dur...
View article2020 will be a transitional year for DTC brands as they get accustomed to the impact of COVID-19, measuring traditional ad metrics and incorporate the...
View articleMost companies have been impacted by the coronavirus pandemic. Making decisions from a marketing standpoint may not be easy for those who once relied ...
View articleLana Busignani, EVP global analytics at Nielsen, looks into changing consumer behaviors during COVID-19, and advises marketers and advertisers on stra...
View articleLouis Jonckheere, Chief Product Officer and Co-founder of Showpad, talks about the rising era of sales enablement, and why its replacing a tired age o...
View articleJon Schulz, CMO at Viant, discusses the key considerations for marketers as industries get a handle on the immediate crisis of COVID-19 and start look...
View articleKevin Mann, Chief Product Officer at CallRail, shows how marketers can take a page out of the automotive industry to drive innovation in their compani...
View articleMarketing leaders plan on maintaining their marketing budget while allocating roughly 40% to investing in marketing technology, details on top technol...
View articleTamara Charm, a Senior Expert at McKinsey & Company, speaks to how marketing leaders can navigate the current crisis and plan ahead for the next norma...
View articleMarketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...
View articleHow marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and fo...
View articleWorkfront's Jada Balster highlights key steps companies should adopt in order to make their businesses fit for the future of work. Read More...
View articleDavid Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic. Read More...
View articleKPItarget's Mike Rowan highlights the most exciting emerging tech today and how they can be leveraged for marketing success. Read More...
View articleWith industries such as travel hit hard by the ongoing pandemic, Uniphore's Umesh Sachdev shows businesses how technology can help boost their CX, whi...
View articleBospar's Principal Curtis Sparrer shows why marketers need to lean more into their PR and marketing efforts, especially during a downturn. Read More...
View articleRingCentral's Sam O'Brien provides a comprehensive guide to Natural Language Processing (NLP), highlighting its benefits to telemarketing and other ma...
View articleNowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant t...
View articleA periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions ...
View articleCardlytics Chief Product and Strategy Officer speaks with ClickZ about the unique ad platform that enables advertising offers within banks’ own digita...
View articleWe analyze more data about the effect of COVID-19 on consumer behavior, this time for notifications, messaging and ads in email newsletters. Read More...
View articleWith people across the globe sheltering in place, media consumption is skyrocketing—and with an entirely digital community and ecosystem, marketers ne...
View articleDavid Greenberg, SVP of Marketing at Act-On, highlights how martech enterprise companies are leaving mid-market companies behind. Read More...
View articleInnoVision Marketing Group's CEO Ric Militi, discusses the three periods of the COVID-19 effect on the marketing environment and how to market during ...
View articleConsolidation and diversity will coexist as marketing technology solutions mature. Read More...
View articleIf MQLs aren’t the way to better unite marketing and sales, then what is? In her second True Confession, Latane Conant shares the metrics you should b...
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