IAB Wants Audit of Ad Verification Systems
Display Advertising

IAB Wants Audit of Ad Verification Systems

14y Kate Kaye

IAB Wants Audit of Ad Verification Systems

Industry group worked with the Media Rating Council to craft ad verification guidelines. Read More...

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Do These 5 Social Media Monsters Still Scare You? [Charts]
Actionable Analysis

Do These 5 Social Media Monsters Still Scare You? [Charts]

14y Heidi Cohen

Do These 5 Social Media Monsters Still Scare You? ...

Shine some light on the fears that are holding your marketing back. Read More...

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Trick Questions
Analytics

Trick Questions

14y Jim Sterne

Trick Questions

Are you being tricked into doing too much work that's going to have too little value at the cost of your real work? Read More...

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No Visibility, No Accountability, No ROI
Actionable Analysis

No Visibility, No Accountability, No ROI

14y Andrew Edwards

No Visibility, No Accountability, No ROI

Have marketers simply not evolved to match the capabilities available to the true practitioner of web analytics? Read More...

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Marketing to the Distracted Consumer
Marketing

Marketing to the Distracted Consumer

14y Sean Carton

Marketing to the Distracted Consumer

Is anyone really paying attention? Read More

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Integrating Offline and Online Activities
Marketing

Integrating Offline and Online Activities

14y Julie Batten

Integrating Offline and Online Activities

What are the top priorities that brand managers have been tasked with to enhance their marketing programs? Read More...

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Tips on Growing Your App Business Using Actionable Insights
Media

Tips on Growing Your App Business Using Actionable Insights

15y Rob Weber

Tips on Growing Your App Business Using Actionable...

Four ways you can use your data for actionable insights that will have a major impact on your app business. Read More...

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Unified Marketing - Going Beyond Integrated Marketing
Marketing

Unified Marketing - Going Beyond Integrated Marketing

15y Augustine Fou

Unified Marketing - Going Beyond Integrated Market...

Unified marketing is a framework that allows all marketing tactics to be plotted together and compared. Read More...

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Is the Click Dead or Just Misunderstood?
Media

Is the Click Dead or Just Misunderstood?

15y Tessa Wegert

Is the Click Dead or Just Misunderstood?

Or is it that we need to realize it has evolved, and evolve our thinking right along with it? Read More...

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Testing: Why Failure Must Be an Option
Email

Testing: Why Failure Must Be an Option

15y David Daniels

Testing: Why Failure Must Be an Option

Better to test a small bit of your list and experience some small failure, then launch a mailing to your entire list and experience failure in a massi...

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Is the 90 Percent Effect Weakening Your ROI?
Marketing

Is the 90 Percent Effect Weakening Your ROI?

15y Ghennipher Weeks

Is the 90 Percent Effect Weakening Your ROI?

There's a danger to focusing on the tools that help boost your ROI instead of the mindset that should drive selection and implementation of tools. Rea...

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Email Trends and Benchmarks: U.K. and U.S.
Email

Email Trends and Benchmarks: U.K. and U.S.

15y Jeanne Jennings

Email Trends and Benchmarks: U.K. and U.S.

Where does the U.S. fall on the curve of email marketing? Read More...

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Playing Politics With Analytics
Analytics

Playing Politics With Analytics

15y Jim Sterne

Playing Politics With Analytics

How can you create a data-driven ethos in an established company? Read More...

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How to Use Advanced Segments and Custom Reports in Google Analytics [Video]
Marketing

How to Use Advanced Segments and Custom Reports in Google Analytics [Video]

15y Brian Massey

How to Use Advanced Segments and Custom Reports in...

How to slice up your visitors to understand their buying habits based on two predictive metrics. Read More...

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The Attribution Model: Unmasking Bad Behaviors
Display Advertising

The Attribution Model: Unmasking Bad Behaviors

15y Maxwell Knight

The Attribution Model: Unmasking Bad Behaviors

How cookie bombing and conversion scooping undermine effective attribution. Read More...

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Reach, Reach, Fail
Actionable Analysis

Reach, Reach, Fail

15y Andrew Edwards

Reach, Reach, Fail

Who benefits from the web analytics disinformation game? Read More

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Measuring Marketing Failures
Analytics

Measuring Marketing Failures

15y Jim Sterne

Measuring Marketing Failures

When a project fails, a campaign flops, or an investment brings in no monetary return, it's time to shine a bright light on it rather than sweep it un...

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Have You Hugged Your Data Today?
Analytics

Have You Hugged Your Data Today?

15y John Lovett

Have You Hugged Your Data Today?

Humanizing your data is a surefire way to connect with peers and give life to your data. Read More...

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Building Your Customer Experience Dashboard
Analytics

Building Your Customer Experience Dashboard

15y Neil Mason

Building Your Customer Experience Dashboard

The five main classes of data and tools that sit in the customer experience ecosystem. Read More...

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Conversions: Whose Job Is It Anyway?
Analytics

Conversions: Whose Job Is It Anyway?

15y Bryan Eisenberg

Conversions: Whose Job Is It Anyway?

Who owns conversions in your organization? It might be time to find out. Read More...

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Nielsen's Online GRP System Gets Third-Party Stamp of Approval
Ad Industry Metrics

Nielsen's Online GRP System Gets Third-Party Stamp of Approval

15y Kate Kaye

Nielsen's Online GRP System Gets Third-Party Stamp...

The newly MRC-accredited ratings uses Facebook data to determine audience ages and gender. Read More...

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How Idiots Track Success
Analytics

How Idiots Track Success

15y Jim Sterne

How Idiots Track Success

Why are we still making the same mistake of using "hits" as our main metric? Read More...

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The Math Behind Multi-Touch Attribution
Display Advertising

The Math Behind Multi-Touch Attribution

15y Xuhui Shao

The Math Behind Multi-Touch Attribution

Solving the attribution problem will make online advertising dramatically more appealing to brands. Read More...

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Clicks vs. Calls - Which Are Better?
Local

Clicks vs. Calls - Which Are Better?

15y Gregg Stewart

Clicks vs. Calls - Which Are Better?

If you want to maximize sales from online marketing, you need to understand purchase behavior. Read More...

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Media Planning: 1+1=?
Asia

Media Planning: 1+1=?

15y James Wu

Media Planning: 1+1=?

How do you establish a metric representative across TV and online? Consider these three factors. Read More...

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The Value of Calculating Revenue Per Email
Email

The Value of Calculating Revenue Per Email

15y Jeanne Jennings

The Value of Calculating Revenue Per Email

The strengths and weaknesses of revenue per email as a measure of success, how to calculate it, and why no one is taking advantage of tracking it. Rea...

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Customer Data Munging and Reconciliation for Correlation
Analytics

Customer Data Munging and Reconciliation for Correlation

15y Jim Sterne

Customer Data Munging and Reconciliation for Corre...

What custom clothiers and tailors have in common with analytics professionals. Read More...

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