North American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional ...
View articleFor many regulators and privacy experts, the year of mobile meant becoming mired in the technology itself, or focused only on the new parties at the t...
View articleThe study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the ...
View articleIf consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them? Read More...
View articleCreating video apps that focus on specific areas will help give consumers what interests them, and placing the right advertising against it is the bes...
View articleMobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an oppo...
View articleThe publishers, advertisers, and true innovators who unite together will have a golden opportunity to deliver real, tangible value where everyone will...
View articleThe marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone. R...
View articleEric Mugnier, head of M&C Saatchi Mobile's North American business, reflects on the transitions he's had to make to ensure that he maintains focus on ...
View articleWhen thinking about communicating across email, mobile, and social, how are brands handling segmentation? Read More...
View articleThese four themes will help marketers move beyond a laundry list of tasks for their next app update and toward a holistic way of thinking about the mo...
View articleBoston-based startup Aquto has unveiled Kickbit, an app that enables mobile users who watch ads, take surveys, purchase items or download and try out ...
View articleBig data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users th...
View articleLast week the IAB, MMA, and MRC finalized their measurement guidelines for Mobile Application and Mobile Web advertising. Read More...
View articleRemember: your mobile messaging strategy must start and end with the customer. Read More...
View articleIt's clear the question is no longer should we invest in mobile, but how should we invest in mobile. Read More...
View articlePerhaps the ultimate chameleon device, tablets combine the most attractive elements of TVs, PCs, smartphones, and even print publications. Read More...
View articleHow we can measure physical interaction to better understand customer attention. Read More...
View articleThe mobile channel affords us the ability to learn what resonates with consumers, allowing us to immediately convert these insights into dynamically m...
View articleAs more companies enter the digital age and look to generate demand for their products and services, the need for digital marketing services is growin...
View articleThe unique preference of Millennials for the intersection of video, social, and mobile means that marketers specifically targeting them now have extre...
View articleWill we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment? Read...
View articleMarketers are increasingly recognizing the importance of context in helping guide consumers to the right purchasing decisions. Read More...
View articleEven as mobile ads begin to become richer and more engaging, efforts are underway to make them more relevant. Read More...
View articleThe big winners in mobile will be those who are skilled at creating a great user experience, leveraging the mountains of data that supports and direct...
View articleA new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads....
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