SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results. Read More...
View articleVideo was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings, and YouTube released its monthly list of ...
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View articleMarketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge compe...
View articleYouTube looks back at the most popular videos of 2010 on the anniversary of the skippable TrueView ads, while also introducing "Cards." Read More...
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View articleThe beer brand entered the Doritos "Crash the Super Bowl" contest as a joke, mocking Super Bowl commercials with its own clever ads. Read More...
View articleFrom Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...
View articleGreat content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more person...
View articleThe brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views. Read More...
View articleOld Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels. Read More...
View articleNow armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they...
View articleThe weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp. Read More...
View articleA handful of brands that followed the Old Spice model still managed to achieve their goals. Read More...
View articleA five-step plan to build risk into your marketing programs. Read More...
View articleBrands show us that when it comes to online media, we haven't done it all yet. Read More...
View articleA look at how marketers are integrating social media into their marketing plans. Read More...
View articleOld Spice Guy gets a little more depth this holiday season courtesy of Wieden+Kennedy. Read More...
View articleBrand finds success refreshing YouTube-based campaign. Read More...
View articleOld Spice Guy returns to confront his replacement, Fabio. Read More...
View articleGrand Prix winners reflect rising diversity of digital campaigns. Read More...
View articlePopular ads get personal with green screen reenactments, courtesy of YouTube. Read More...
View articleNot everyone can be Old Spice. But there are other approaches you can take to help you reach your goals. Read More...
View articleSimple approaches to digital marketing can produce exceptional results. Consider these examples. Read More...
View articleTo create a campaign that will go viral, you'll need social currency – consider this framework. Read More...
View articleThe rise of social will influence how you develop marketing campaigns, but are you capitalising on it or waiting for others to set the rules for you. ...
View articleNew TV spot will be seeded online by an Old Spice "superfan." Read More...
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