Obama reportedly sets up a task force for online privacy policy, and a Commerce Department report on the issue is expected soon. Read More...
View articleFurther cluttering the online privacy regulatory landscape, EU Commission outlined data protection law changes. Read More...
View articleKey privacy lawmaker Rick Boucher is out, and several recipients of IAB PAC cash were re-elected Tuesday. Read More...
View articleA profile of a company that profiles consumers. Read More
View articleFacebook was expected to respond to a Congressional inquiry by today, but has received an extension. Read More...
View articleMarketers interested in scraping User IDs should fear Facebook's ire. Read More...
View articleFacebook said a report of a privacy breach involving Facebook apps transmitting user IDs is "curious at best." Read More...
View articleCEO Mark Zuckerberg juxtaposed the "Download Your Data" announcement by comparing it to Facebook Connect and its more controversial sibling, Instant P...
View articleMore than 50 of the largest Web ad firms will take part in a potentially far-reaching program launching today. Read More...
View articleGood standards lead to a greater level of trust, higher opening rates, and greater engagement. You get your message across and the customer is more li...
View articleWhat marketers can learn from the frenzy over the Octopus Rewards programme. Read More...
View articleAs much as targeting has saved online advertising, it worries consumers in three big ways. Read More...
View articleAd networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways. Read More...
View articleIndustry partners and marketers walk a fine line between leveraging data for more effective audience targeting and ensuring consumer privacy protectio...
View articleFTC assessing viability do-not-track for online advertising. Read More...
View articleMore responsibility in the new guidelines could release some of the pressure to impose regulation off of the IAB. Read More...
View articleDonates $1,000 to re-election campaign of Cliff Stearns, a co-sponsor of draft privacy legislation that may become a bill soon. Read More...
View articlePublic awareness campaign aims to connect with nearly all online Americans on issue of ad targeting. Read More...
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