In this industry it's important to keep up to date in all areas, not just your own niche. Here are some great sites to help PPC marketers branch out o...
View articleChina's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google....
View articleHow effective is a company blog as part of a corporate marketing strategy? Columnist Christian Arno gives his tips. Read More...
View articleChinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Read Mor...
View articleAs gTLDs begin to take hold, we'll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domain...
View articleThe systems many international websites use to redirect their users can have a huge impact on global SEO. But does anyone wonder what that might be - ...
View articleThe fact that content is king in digital marketing has remained a constant, so here's a look back at some of the content marketing of yesteryear. Read...
View articleThe past year was full of brilliant marketing campaigns, but some clever content got overlooked. Experts Susan Credle and Greg Jarboe weigh in on the ...
View articleWebsite translation is about so much more than just language – SEO, cultural nuances, design, and localization all play a role. Read More...
View articleA look at how to use UTM tagging to better understand the return on digital marketing strategies. Read More...
View articleThe world of digital marketing is in a constant state of flux, so what will this next year bring for those of us in the industry? Read More...
View articleMarketers should use both pay-per-click and SEO tactics in order to get the most out of their search marketing campaigns - are you using this strategy...
View articleAlthough they require an investment, it can very well be worth it, as these 10 tools can help you improve your search marketing efforts. Read More...
View articleSEO is not dead, but you will have to do things differently in the coming year. Read More...
View articleIn the coming year, look for a focus on native video, SEO, and syndication from the social media platform. Read More...
View articleAnalyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search eng...
View articleAs SEO continues to mature, new types of engagements and agencies will begin to evolve. Here is a look at four ways the future of SEO could develop. R...
View articleIn this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes...
View articleParallax websites look great when done properly, but need to be well structured to maintain search channels, and remain user-friendly. Read More...
View articleDon't use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital...
View articleIt's more important than ever to have a mobile-friendly website, especially if you want to rank well in Google's results. Read More...
View articleMicrosoft's recent layoffs have many questioning whether the tech giant is giving up on advertising entirely. Read More...
View articleA look at how authorship still influences your brand’s news and public relations content. Read More...
View articleMany companies are missing out on huge success globally because their SEO practices don't take local technical and cultural components into considerat...
View articleChina's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers. Read More...
View articleIn advance of her session at ClickZ Live Chicago, Tribune Publishing's Carolyn Shelby talks about how marketers should be thinking about SEO in the co...
View articleRepurposing content, meaning changing its format and the audience to which its targeted, can help you maximize your resources and increase the effect ...
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