Why Nextdoor should be part of your SMBs social media strategy
Digital Advertising

Why Nextdoor should be part of your SMBs social media strategy

5y Jacqueline Dooley

Why Nextdoor should be part of your SMBs social me...

Nextdoor, the neighborhood app, reaches over 270,000 neighborhoods globally and seamlessly fits into your SMBs social media strategy. Read More...

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How local ads can mitigate COVID-19’s impact on SMBs
Digital Advertising

How local ads can mitigate COVID-19’s impact on SMBs

5y Jacqueline Dooley

How local ads can mitigate COVID-19’s impact on SM...

Nextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...

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Why ecommerce marketers should look beyond Facebook & Google this holiday season
Digital Marketing

Why ecommerce marketers should look beyond Facebook & Google this holiday s...

5y Thomas Shin

Why ecommerce marketers should look beyond Faceboo...

In the closing months of 2020, digital shoppers are flocking to the open web. Ecommerce marketers need to look beyond walled gardens if they’re going ...

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How to convert passive screen-scrollers into customers using video
Digital Marketing

How to convert passive screen-scrollers into customers using video

5y Maarten Boon

How to convert passive screen-scrollers into custo...

Bynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. Read More...

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The holiday guide to cross-platform social media advertising
Digital Marketing

The holiday guide to cross-platform social media advertising

5y Robert Rothschild

The holiday guide to cross-platform social media a...

Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how advertisers can connect with audiences across social for successful holiday camp...

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Tips to reinvigorate your social marketing strategy for impact & authenticity
Digital Marketing

Tips to reinvigorate your social marketing strategy for impact & authentici...

5y Sarah Ware

Tips to reinvigorate your social marketing strateg...

COVID-19 has shifted all facets of consumer life. How can brands pivot their strategies to gain back new customers and keep the old? Read More...

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How brands are creating communities and cultural moments on TikTok
Brand awareness

How brands are creating communities and cultural moments on TikTok

6y Luke Richards

How brands are creating communities and cultural m...

TikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what r...

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The what, why, and how of TikTok's advertising gold rush
Digital Marketing

The what, why, and how of TikTok's advertising gold rush

6y Charlie Braithwaite

The what, why, and how of TikTok's advertising gol...

With a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Here’s how you get started...

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The Facebook ads boycott: How to actively participate without sacrificing your marketing targets
Digital Advertising

The Facebook ads boycott: How to actively participate without sacrificing y...

6y Boris Pfeiffer

The Facebook ads boycott: How to actively particip...

Boris Pfeiffer, CEO and co-founder of Riddle.com, shows how companies can participate in the current Facebook ad boycott without hurting their busines...

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Facebook ban: A unique opportunity to measure paid social’s revenue performance
Digital Advertising

Facebook ban: A unique opportunity to measure paid social’s revenue perform...

6y Hugo Loriot

Facebook ban: A unique opportunity to measure paid...

Hugo Loriot, Managing Partner at fifty-five, describes implications and highlights examples from brands pulling ad spend from Facebook and how digital...

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Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here
Digital Advertising

Key Insights: The internet landscape, advertising arena, and holiday shoppi...

6y Kamaljeet Kalsi

Key Insights: The internet landscape, advertising ...

Bird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...

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There’s more than one way to build an influencer program
Digital Marketing

There’s more than one way to build an influencer program

6y Molly Young

There’s more than one way to build an influencer p...

Impact's Product Marketing Manager, Molly Doyle Young talks about the different ways to approach an influencer program and how they can benefit a bran...

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Why consumers follow and unfollow brands on social media
Digital Marketing

Why consumers follow and unfollow brands on social media

6y Jacqueline Dooley

Why consumers follow and unfollow brands on social...

Sprout Social’s 2020 Index provides insight into consumer expectations for the brands they follow and unfollow on social media. Read More...

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Five changes in social advertising for brands during COVID-19
Digital Advertising

Five changes in social advertising for brands during COVID-19

6y Tereza Litsa

Five changes in social advertising for brands duri...

How has social advertising changed during the coronavirus pandemic? Here’s everything you need to know. Read More...

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Five examples that demonstrate the value of AI for B2B marketers
AI & Automation

Five examples that demonstrate the value of AI for B2B marketers

6y Jacqueline Dooley

Five examples that demonstrate the value of AI for...

Five examples of AI’s use in B2B marketing technologies including ABM platforms, predictive analytics, AI-powered CRMs, and predictive compliance for ...

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ASMR: The sound of growth
Content

ASMR: The sound of growth

6y Victor Potrel

ASMR: The sound of growth

The ongoing impact of COVID-19 is creating a ripple effect across the digital media ecosystem, leading to a transformational shift in how people are c...

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OTT in the time of COVID-19: Using social to drive adoption
Content

OTT in the time of COVID-19: Using social to drive adoption

6y Ting Zheng

OTT in the time of COVID-19: Using social to drive...

Ting Zheng, Social Account Lead at PMG, explores the rise in OTT during COVID-19, and how social media can help impact adoption. Read More...

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Conviva report shows big boost in daytime streaming during the pandemic
Digital Marketing

Conviva report shows big boost in daytime streaming during the pandemic

6y Barry Levine

Conviva report shows big boost in daytime streamin...

New data from Conviva details streaming TV growth and viewing trends since the onset of the COVID–19 crisis in early March. Read More...

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Pitfalls of influencer marketing in Russia and how to avoid them
Digital Marketing

Pitfalls of influencer marketing in Russia and how to avoid them

6y Ivan Padrez

Pitfalls of influencer marketing in Russia and how...

Ivan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. Read More...

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If it’s not safe from hackers, it’s not safe for your brand
Content

If it’s not safe from hackers, it’s not safe for your brand

6y Gabriella Stano Aversa

If it’s not safe from hackers, it’s not safe for y...

AdColony's  Gabriella Stano Aversa highlights a new level of danger in the user-generated content (UGC) world – hackers. Read More...

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Creative testing: Why is the control so hard to beat?
Digital Marketing

Creative testing: Why is the control so hard to beat?

6y Brian Bowman

Creative testing: Why is the control so hard to be...

After testing over 30K image and video ads over the past year, Consumer Acquisition's Brian Bowman provides some interesting insights into how Faceboo...

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How to set up your Social Media Engagement Checklist
Digital Marketing

How to set up your Social Media Engagement Checklist

6y Tereza Litsa

How to set up your Social Media Engagement Checkli...

Social media engagement can help you keep your followers interested in your brand. Here’s how to set up an effective engagement checklist. Read More...

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Five technology + trends changing digital marketing in 2020
AI & Automation

Five technology + trends changing digital marketing in 2020

6y Timothy Seward

Five technology + trends changing digital marketin...

ROI Revolution's Timothy Seward highlights the tech and trends that will reshape the world of digital marketing over the next decade, and common mista...

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Marketing automation solutions every SMB should have in 2020
Automation

Marketing automation solutions every SMB should have in 2020

6y Chad Ruff

Marketing automation solutions every SMB should ha...

Swiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. R...

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A comprehensive guide to influencer marketing
Digital Marketing

A comprehensive guide to influencer marketing

6y Charlie Braithwaite

A comprehensive guide to influencer marketing

Here is a comprehensive guide on how to improve your strategy with influencer marketing. Read More...

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2020 will be the year of the consumer
Digital Marketing

2020 will be the year of the consumer

6y Cheryl Guzman Ng

2020 will be the year of the consumer

Global Head of Marketing at ViSenze, Cheryl Guzman Ng says 2020 will certainly be a year where brands shift their focus to the power of the consumer. ...

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The path to owning influencer marketing in 2020 is just 6 steps
Acquisition

The path to owning influencer marketing in 2020 is just 6 steps

6y Luke Richards

The path to owning influencer marketing in 2020 is...

Linqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...

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