As it stands, publishers don't have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need ...
View articleGlobal marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and en...
View articleFacebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Read ...
View articleUntil mid-October, Facebook users will be able to send Bud and Bud Light beers to friends in Chicago or Denver using Facebook, email, or text messages...
View articleIf you focus on these seven planning ideas, you will be on your way to ensuring successful digital campaigns. Read More...
View articleTwitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers. Read Mo...
View articleDramatically increase sales and boost margins by discovering what drives your shoppers to buy. Read More...
View articleFacebook's Privacy Checkup feature will make people more aware of their privacy settings, cutting off the flow of free information marketers have alwa...
View articleThe number of ad campaigns that reached their intended targets declined across the board, particularly among the Gen X demographic. Read More...
View articleTo survive in a competitive environment, company leaders must develop a nimble approach. They must be able to easily adapt to the changing business la...
View articleAdvertisers can now target Facebook users based on mobile device and connection type. Read More...
View articleDuring the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affe...
View articleA look back at last week's ClickZ Live San Francisco and one of its key takeaways: proper collaboration between human and machine is the key to many a...
View articleAs indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovatio...
View articleThe tech giant is trying out a new way of targeting both mobile Web visitors and mobile app users, something they should have done much earlier in the...
View articleDigital marketers have the opportunity and ability to reach the right audience by using real-time behavioral data. To do less than that is inefficient...
View articleWhen you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nea...
View articleA successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a ...
View articleWhile human expectations and behaviors have changed drastically in the past few years, many of the marketing fundamentals we still use today have been...
View articleThere are many new ways to use social, mobile, and hyper-targeted marketing strategies. Consider using these channels to get email opt-ins, break into...
View articleA one-size-fits-all approach to campaign timing and device targeting just won't work in this day and age. Marketers need to get specific and refine th...
View articleAs we continue to improve our skill levels as marketers, it's essential to recognize the areas where we might get caught by surprise. Here are some ti...
View articleWhen searching for ways to improve your website or digital campaign, analyzing the effectiveness of your site's SEO can be a good place to start. Here...
View articleVideo demand-side platforms are gaining traction in APAC. Here is a look at the distinct advantages and disadvantages of using this channel for media ...
View articleIncorporating video into your marketing automation tactics can help you improve your results, produce more content, target better prospects, and incre...
View articleEmail is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today? Read More...
View articleThe social platform is creating new local ad solutions on mobile (primarily feature phones) in high-growth countries, so that marketers can tailor the...
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