Using video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platfo...
View articleEric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the compan...
View articleConsumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just...
View articleWhat's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are fiv...
View articleConsumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparab...
View articleEmail is a vital tool in distributing content across all channels. Read More...
View articleToday, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social med...
View articleThis week #PizzaRat captured the hearts of meme lovers, receiving as many mentions and retweets as Emmy Awards and Pope Francis’s historic visit to th...
View articleAdvances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make f...
View articleFreemium tools are the basics needed to get things going for free – here are five to help start-ups on their way. Read More...
View articleThese four solutions counter common challenges - lack of resources, engagement and revenue, and siloed channel strategies - that arise while cultivati...
View articleThe Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strat...
View articleThe season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news. Read More...
View articleUsing mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this h...
View articleRather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost custom...
View articleBrands are leveraging apps and social platforms to match the consumer expectation for immediate satisfaction via convenient solutions. How will this s...
View articleBy using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience...
View articleWith more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big ...
View articleWhile holidays always bring out brand Tweets, Labor Day was drowned by the attention Apple received on Twitter, where the hashtag for its annual event...
View articleIn honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have ...
View articleWe Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...
View articleIndustry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It's predicted that these changes w...
View articleIn digital marketing, sometimes less is more. Here are suggestions to help you focus on a critical few elements of your marketing strategy in order to...
View articleThis week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Rea...
View articleThis past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their...
View articleMobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising. Read More...
View articleAt MTV's Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. ...
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