Although Twitter hasn't confirmed the feature, those said to have knowledge of the matter say it's coming soon. With all of Twitter's advertising opti...
View articleFacebook is getting into the verification business, borrowing a feature that Twitter first introduced almost four years ago. Read More...
View articleA startup called Swipely is offering merchants so-called Google-style analytics to help them get more out of storefront sales—all with the swipe of a ...
View articleSelect advertisers can now build their email marketing list right in Twitter. The "Lead Generation Card" is a new feature in Twitter's advertising ars...
View articleWhy so many fail and the three "A's" of mature social strategies to succeed today. Read More...
View articleIs social media a source of traffic to e-commerce sites and are these platforms capable of generating substantial purchase conversions? Read More...
View articleWith all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to...
View articleJaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in a...
View articleDo TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. Read More...
View articleOne of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic se...
View articleBNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Read More...
View articleJust because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmente...
View articleThe campaign will see Dunkin' Donuts engage consumers through a Vine-based contest. Read More...
View articleIf you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Read More...
View articleBy combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI. Read More...
View articleBreaches affecting Associated Press, Onion, and Sex and the City author show need for extra security measures on firms' social sites. Read More...
View articleWhether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social med...
View articleKFC is asking fans to submit photos and videos of their best "I Ate the Bones" faces. Read More...
View article#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups. Read More...
View articleIf you really want to connect with the kinds of consumers who'll be brand advocates and lifelong fans, you need to offer more than an ad message. Read...
View articleLast week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week...
View articleTwitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis. Read More...
View articleThe campaign invites women to tweet their secret indulgences. Read More...
View articleVisitors to Chico's website or its brands' Facebook pages can create virtual cards that will be printed and delivered to children's hospitals. Read Mo...
View articleThe comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and ...
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