Japanese Whisky and a Digital Market That’s Heating Up
Asia

Japanese Whisky and a Digital Market That’s Heating Up

11y Andy Radovic

Japanese Whisky and a Digital Market That’s Heatin...

A 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region. Read More...

View article
'Love Has No Labels' Tops YouTube's March Leaderboard
Media

'Love Has No Labels' Tops YouTube's March Leaderboard

11y Yuyu Chen

'Love Has No Labels' Tops YouTube's March Leaderbo...

The video platform has released its March leaderboard and taking the lead is The Ad Council’s video "Love Has No Labels," followed by Durex’s ad "#Con...

View article
Dancing With the Content Stars: Marketers’ Changing Role at the NewFronts
Marketing

Dancing With the Content Stars: Marketers’ Changing Role at the NewFronts

11y Allie Kline

Dancing With the Content Stars: Marketers’ Changin...

As the NewFronts approach, it's time to think about how your brand can succeed in the new media buying landscape. Read More...

View article
YouTube Stars Are Not Themselves When They're Hungry
Marketing

YouTube Stars Are Not Themselves When They're Hungry

11y Mike O'Brien

YouTube Stars Are Not Themselves When They're Hung...

For a clever twist on an old campaign, Snickers enlists 13 YouTube personalities from around the world to post bad how-to videos, demonstrating that t...

View article
VIDEO: Taking a JSwipe at Millennials in a Social World
Conference Coverage

VIDEO: Taking a JSwipe at Millennials in a Social World

11y Melanie White

VIDEO: Taking a JSwipe at Millennials in a Social ...

"Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Read More...

View article
The Magic of The Valley
Marketing

The Magic of The Valley

11y Chris Copeland

The Magic of The Valley

Visits to Silicon Valley can remind marketers what start-ups need to focus on in order to succeed in terms of technology and innovation. Read More...

View article
YouTube Celebrates 5 Years of TrueView Ads
Media

YouTube Celebrates 5 Years of TrueView Ads

11y Mike O'Brien

YouTube Celebrates 5 Years of TrueView Ads

YouTube looks back at the most popular videos of 2010 on the anniversary of the skippable TrueView ads, while also introducing "Cards." Read More...

View article
VIDEO: Playboy 'Fishes Where the Fish Are' on Social
Conference Coverage

VIDEO: Playboy 'Fishes Where the Fish Are' on Social

11y Yuyu Chen

VIDEO: Playboy 'Fishes Where the Fish Are' on Soci...

In the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a...

View article
Netflix in Australia: Mobile Video and Snackable Content
Analytics

Netflix in Australia: Mobile Video and Snackable Content

11y Scott Heron

Netflix in Australia: Mobile Video and Snackable C...

Netflix has arrived in Australia and could use its data mining capabilities to provide stronger and more "snackable" video content to its users, makin...

View article
VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques
Conference Coverage

VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques

11y Yuyu Chen

VIDEO: Playboy Drives Engagement With Diverse Cont...

In the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the ...

View article
VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing
Conference Coverage

VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing

11y Yuyu Chen

VIDEO: Nine West Captures 'Nostalgic Moments' With...

In this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strate...

View article
VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]
Asia

VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]

11y Sophie Loras

VIDEO: The Power of Instagram for E-Commerce in In...

Speaking at ClickZ Live Jakarta, Sri Safitri, chief marketing officer for Telkom Telstra, discussed how small to medium-sized businesses (SMBs) and br...

View article
VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]
Conference Coverage

VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]

11y Yuyu Chen

VIDEO: Mini USA Looks Beyond Social Metrics in Rea...

In the second part of our video interview with Lee Nadler, marketing communications manager for Mini USA, he explains how the brand taps into social b...

View article
VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]
Asia

VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]

11y Sophie Loras

VIDEO: The Rise of Social Performance Marketing in...

In this video, Razi Thalib, co-founder and chief executive (CEO) of Setipe.com, outlines tips for developing content for a targeted audience and measu...

View article
VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]
Conference Coverage

VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]

11y Yuyu Chen

VIDEO: Mini USA Gives Car Owners a Voice on Social...

In the first installment of our two-part video interview with Lee Nadler, marketing communications manager for Mini USA, Nadler shares how the car bra...

View article
VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]
Conference Coverage

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

11y Yuyu Chen

VIDEO: The Home Depot on Landing Page Optimization...

During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful ...

View article
VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]
Conference Coverage

VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]

11y Yuyu Chen

VIDEO: Coca-Cola Says to Take Paid Social Seriousl...

In this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages p...

View article
Mountain Dew and Spotify Among First to Experiment With Twitter's Periscope
Media

Mountain Dew and Spotify Among First to Experiment With Twitter's Periscope

11y Emily Alford

Mountain Dew and Spotify Among First to Experiment...

As most brands plan ahead for Twitter's new livestreaming app, Mountain Dew and Spotify tried Periscope on its first day and say initial response was ...

View article
Twitter Opens Jakarta Office to Grow User Base and Engagement
Asia

Twitter Opens Jakarta Office to Grow User Base and Engagement

11y Sophie Loras

Twitter Opens Jakarta Office to Grow User Base and...

The launch of a new Twitter office in Jakarta will give brands and advertisers in the area better access to product offerings. Read More...

View article
Twitter Debuts Periscope to Rival Meerkat
Media

Twitter Debuts Periscope to Rival Meerkat

11y Yuyu Chen

Twitter Debuts Periscope to Rival Meerkat

Immediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are ...

View article
Unruly Launches Emotional Targeting for Programmatic Video Advertising
Media

Unruly Launches Emotional Targeting for Programmatic Video Advertising

11y Greg Jarboe

Unruly Launches Emotional Targeting for Programmat...

The platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad. Read More...

View article
Tostitos Gives Free Dip to Everyone Named Chip
Marketing

Tostitos Gives Free Dip to Everyone Named Chip

11y Mike O'Brien

Tostitos Gives Free Dip to Everyone Named Chip

With National Chips and Dip Day in mind, Tostitos is sending coupons for free dips to anyone named Chip, a clever way to get consumers in-store. Read ...

View article
VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?
Marketing

VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?

11y Melanie White

VIDEO: Will Bigger Smartphones Push Tablets to the...

As larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Read More...

View article
VIDEO: Thomson Reuters Sees 240% Conversion With Revamped Content Strategy
Marketing

VIDEO: Thomson Reuters Sees 240% Conversion With Revamped Content Strategy

11y Melanie White

VIDEO: Thomson Reuters Sees 240% Conversion With R...

At the recent Adobe Summit, ClickZ caught up with Casey Hall at Thomson Reuters to find out why a content strategy focused on thought leadership and c...

View article
YouTube Video Series Shows Branded Content's Success
Media

YouTube Video Series Shows Branded Content's Success

11y Mike O'Brien

YouTube Video Series Shows Branded Content's Succe...

After successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-t...

View article
VIDEO: Lifecycle Marketing and Data Are at Core for HD Supply
Data insights

VIDEO: Lifecycle Marketing and Data Are at Core for HD Supply

11y Melanie White

VIDEO: Lifecycle Marketing and Data Are at Core fo...

In an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is s...

View article
7 Ways to Make Video Ads Work Better for Your Brand
Media

7 Ways to Make Video Ads Work Better for Your Brand

11y Ben Plomion

7 Ways to Make Video Ads Work Better for Your Bran...

Video spend continues to rise in the digital industry, so how can you make programmatic video work best for your brand? Read More...

View article
1 12 13 14 15 16 28