Yahoo amasses deals and specials from 16 of the biggest daily deals marketers. The move throws cold water on rumors of a Groupon acquisition. Read Mor...
View articleYahoo Contributor Network is an extension of Associated Content, the content factory Yahoo bought in May. Read More...
View articleReal-time bidding of PPC search ads is great for all three participants of the online ecosystem: the searcher, the engine, and the advertiser. And thi...
View articleWayne Powers, a former Time Media Group exec, will be based in New York. Read More...
View articleOnline display advertising market overview and top 10 online display ad publishers in the U.S. and U.K. Read More...
View articleWhile the search engine market in the U.S. consolidates, competition in China is heating up between Baidu and Taobao in e-commerce search. Read More...
View articleDynamic site retargeting, though young, has already achieved the status of low hanging fruit for online direct marketers. The practice lets ad buyers ...
View articleAlso, CP+B promotes a CEO from within and Google gives Susan Wojcicki her propers. Read More...
View articleMicrosoft will now power ads on Yahoo Search and Bing, which account for around 28 percent of U.S. searches. Read More...
View articleHow to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Read More...
View articleSimply replicating your search strategies from the U.S. or Europe will not work in Asia. Read More...
View articleA look at the the top 25 online properties in August, according to comScore. Read More...
View articleDouble-digit growth in display ad revenue helped offset some declines in search. Read More...
View articleIntroduction of Instant Search boosts search giant's market share. Read More...
View articleDon't understand the difference between Hispanic and Latino? Start here. Read More...
View articleYahoo's network reaches more U.S. users than any other, according to comScore. Read More...
View articleInvestments in mobile ad exchange technology and AppNexus highlight intensifying rivalry with Yahoo and Google. Read More...
View articleWith the $55 million acquisition, Yahoo intends to push dynamic ads to its homepage and log-in page, which have never seen them before. Read More...
View articleA look at the history of search engines, how geeks took over, and how Yahoo is getting out of the search business. Read More...
View articleFacebook has been named the second largest online video property in the U.S. when ranked by unique viewers. Read More...
View articleHilary Schneider will stay on until a replacement is named. "Stay calm," Bartz urges troops. Read More...
View articleCompany's rough ride continues. Hilary Schneider is one of three Yahoo execs about to depart, AllThingsD reports. Read More...
View articleYahoo appears to have become the first Internet giant to run Facebook.com ads. Read More...
View articleIt's no surprise Yahoo is pushing the creative strengths of its offerings, considering AOL's recent campaign for its own new premium ad unit. Read Mor...
View articleAd technology oracle claims Adobe, Akamai, Microsoft, and Yahoo are all poised to gun for the No. 2 spot in display ad tech, behind Google. Read More...
View articleA look at the the top 25 online properties in August, according to comScore. Read More...
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