Dreaming of Your Holiday Email Campaign? Avoid These Mistakes
Email

Dreaming of Your Holiday Email Campaign? Avoid These Mistakes

11y Lisa Barone

Dreaming of Your Holiday Email Campaign? Avoid The...

The holidays will be here before you know it, and these five tips can help ensure you have a successful holiday email campaign. Read More...

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Is Ello a No-No for Brands?
Social

Is Ello a No-No for Brands?

11y Tessa Wegert

Is Ello a No-No for Brands?

The budding social platform has made it clear that ads aren't welcome, but should brands attempt to create a presence on Ello anyway? Read More...

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Where Is Content Marketing Going in 2015?
Marketing

Where Is Content Marketing Going in 2015?

11y Mathew Sweezey

Where Is Content Marketing Going in 2015?

2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare? Read More...

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Query Trends: The Key to Timing Your Ads Perfectly and Increasing ROI
Search

Query Trends: The Key to Timing Your Ads Perfectly and Increasing ROI

11y Lars Hirsch

Query Trends: The Key to Timing Your Ads Perfectly...

By taking a good look at query trends across devices, marketers have a better chance of delivering a good return on investment. Read More...

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Google’s Inbox and What It Means for Email Marketers – Part 2
Email

Google’s Inbox and What It Means for Email Marketers – Part 2

11y Simms Jenkins

Google’s Inbox and What It Means for Email Markete...

In the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affe...

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Will Links, Navigation, and Search Boxes Disappear From the Web?
Marketing

Will Links, Navigation, and Search Boxes Disappear From the Web?

11y Mark Ryan

Will Links, Navigation, and Search Boxes Disappear...

As devices get smaller and voice search starts to replace traditional search, the way users request and view information on the Web is rapidly changin...

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No Need for Rogue Mobile
Media

No Need for Rogue Mobile

11y Shannon E. Denison

No Need for Rogue Mobile

Mobile marketing best practices begin with setting solid goals and determining how to best measure. Read More...

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Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue
Email

Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue

11y Margaret Farmakis

Abandonment = Opportunity: 5 Tips to Boost Remarke...

During the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring thes...

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The Importance of SEO for Mobile
Media

The Importance of SEO for Mobile

11y Crispin Sheridan

The Importance of SEO for Mobile

It's more important than ever to have a mobile-friendly website, especially if you want to rank well in Google's results. Read More...

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Programmatic Continues to Grow Even as Challenges Linger
Media

Programmatic Continues to Grow Even as Challenges Linger

11y Ben Plomion

Programmatic Continues to Grow Even as Challenges ...

New research shows that even though marketers face many hurdles in the programmatic marketplace, the industry is continuing to see growth. Read More...

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7 Content Creation Tools for the Graphically Challenged
Marketing

7 Content Creation Tools for the Graphically Challenged

11y Angie Pascale

7 Content Creation Tools for the Graphically Chall...

These seven resources can help you make your content more visually appealing, something that has been proven to increase engagement. Read More...

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3 Steps to Improving Your Lead Generation Landing Pages
Acquisition

3 Steps to Improving Your Lead Generation Landing Pages

11y Tim Ash

3 Steps to Improving Your Lead Generation Landing ...

Less is more when it comes to effective lead generation pages. Here are three steps to increase conversions from your landing pages. Read More...

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How Important Is a Translator for an International Digital Marketing Strategy?
Asia

How Important Is a Translator for an International Digital Marketing Strate...

11y Christian Arno

How Important Is a Translator for an International...

Translating a digital strategy for a global audience goes well beyond Google Translate. Read More...

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SAP Harnesses Facebook Data to Boost Personalized Marketing
Social

SAP Harnesses Facebook Data to Boost Personalized Marketing

11y Roland Moore-Colyer

SAP Harnesses Facebook Data to Boost Personalized ...

Marketers will now be able to better target campaigns with the use of customer data on HANA. Read More...

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Instagram Upgrades Editing, Search, and Explore Features
Social

Instagram Upgrades Editing, Search, and Explore Features

11y Ashley Zeckman

Instagram Upgrades Editing, Search, and Explore Fe...

Instagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers. Read More...

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How Deep Can Marketing Automation Go Into Your CRM?
Automation

How Deep Can Marketing Automation Go Into Your CRM?

11y Kevin Miller

How Deep Can Marketing Automation Go Into Your CRM...

A look at whether marketing automation systems should be integrated into many facets of an organization, and what that would look like. Read More...

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Big Data 2.0 – YouTube Meets Text Analytics – Part 1
Actionable Analysis

Big Data 2.0 – YouTube Meets Text Analytics – Part 1

11y Benjamin Spiegel

Big Data 2.0 – YouTube Meets Text Analytics – Part...

An actionable example, focusing on YouTube comments, of how to go about using the data behind text to better understand consumer trends and behavior. ...

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The Internet of Things Will Disrupt Your Business - Will You Survive?
Data insights

The Internet of Things Will Disrupt Your Business - Will You Survive?

11y Marko Muellner

The Internet of Things Will Disrupt Your Business ...

We're at the beginning of a major digital transformation - the advent of the Internet of Things. How will you adapt and react to the new technology av...

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Marketing Automation Is Driving More Money (and Accountability) for Marketers
Automation

Marketing Automation Is Driving More Money (and Accountability) for Markete...

11y Catherine Magoffin

Marketing Automation Is Driving More Money (and Ac...

Although marketing automation provides many new opportunities, it also brings with it greater accountability for marketers. Read More...

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Facebook Makes It Easier to Remove Brand Posts From News Feed
Social

Facebook Makes It Easier to Remove Brand Posts From News Feed

11y Carly Page

Facebook Makes It Easier to Remove Brand Posts Fro...

The social network offers a simple way to can uninteresting brands, friends, and Pages. Read More...

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Relationships, Conversations, Listening, and Email Marketing
Email

Relationships, Conversations, Listening, and Email Marketing

11y Jeanne Jennings

Relationships, Conversations, Listening, and Email...

Email newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this? ...

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5 Tips to Get Your Brand Noticed Online in 2015
Marketing

5 Tips to Get Your Brand Noticed Online in 2015

11y Jasmine Sandler

5 Tips to Get Your Brand Noticed Online in 2015

Online branding is an important component of digital marketing, so here are five tips for getting your brand noticed in 2015. Read More...

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6 Steps for a Bountiful Publisher Thanksgiving
Media

6 Steps for a Bountiful Publisher Thanksgiving

11y Eric Wheeler

6 Steps for a Bountiful Publisher Thanksgiving

Many of the same steps taken to prep a fantastic Thanksgiving feast can be applied to planning your holiday inventory. Read More...

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Leveraging Beacons to Create Great In-Store Experiences – 10 Tips
Ecommerce

Leveraging Beacons to Create Great In-Store Experiences – 10 Tips

11y Michael Della Penna

Leveraging Beacons to Create Great In-Store Experi...

Using beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Read More...

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The Importance of User Experience for Digital Marketing: 5 Key Tips
Asia

The Importance of User Experience for Digital Marketing: 5 Key Tips

11y Kristin Low

The Importance of User Experience for Digital Mark...

The changing shape of the digital world as we know it is going to make an understanding of user experience even more imperative. Read More...

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JCPenney Optical Drives More Store Visits With Google Advertising
Ecommerce

JCPenney Optical Drives More Store Visits With Google Advertising

11y Greg Jarboe

JCPenney Optical Drives More Store Visits With Goo...

The traditionally offline brand turned to digital display advertising in an effort to boost in-store visits. Read More...

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Fake Profiles Are Killing LinkedIn’s Value
Social

Fake Profiles Are Killing LinkedIn’s Value

11y Kevin Lee

Fake Profiles Are Killing LinkedIn’s Value

It's time for social networks to require users to authenticate their identities, and LinkedIn should take the lead. Read More...

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