MSNBC Launches Classifieds
Media

MSNBC Launches Classifieds

22y Kevin Newcomb

MSNBC Launches Classifieds

UPDATE: The site brings together online classifieds to offer users one-stop shopping across several categories. Read More...

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Don't Let a Spoofer Ruin Your Good Name
Email

Don't Let a Spoofer Ruin Your Good Name

22y Anne Mitchell

Don't Let a Spoofer Ruin Your Good Name

How to protect your domain name and even pursue someone who spoofs your domain name. Read More...

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Engage the Consumer With Interactivity
Marketing

Engage the Consumer With Interactivity

22y Jeremy Lockhorn

Engage the Consumer With Interactivity

Why interactivity is good for both brand and direct response objectives. Read More...

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Why Won't Local Search Carry Its Weight?
Marketing

Why Won't Local Search Carry Its Weight?

22y Nate Elliott

Why Won't Local Search Carry Its Weight?

Search engines are looking to local search advertising for growth. Unless the engines make one big change, they won't find it. Read More...

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Have Video Ads Arrived? Part 2
Marketing

Have Video Ads Arrived? Part 2

22y Rob Graham

Have Video Ads Arrived? Part 2

Another look at video ad vendors. Read More

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EBay Takes Stake in Craigslist
Media

EBay Takes Stake in Craigslist

22y Pamela Parker

EBay Takes Stake in Craigslist

The move gives the auction giant a window into a parallel local universe. Read More...

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E-Mail Providers Praise Progress at Sender ID Summit
Media

E-Mail Providers Praise Progress at Sender ID Summit

22y Kevin Newcomb

E-Mail Providers Praise Progress at Sender ID Summ...

The ESPC and other e-mail players emerge from their huddle at Microsoft's headquarters. Read More...

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Googlers: Some Ads Evil, Some OK
Media

Googlers: Some Ads Evil, Some OK

22y Pamela Parker

Googlers: Some Ads Evil, Some OK

'Sense of ethics' guides Google's ad policy, founders say in Playboy interview. Read More...

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Execs & Accounts for August 13, 2004
Media

Execs & Accounts for August 13, 2004

22y Zachary Rodgers

Execs & Accounts for August 13, 2004

Digitas lays off 50; DigitalGrit hires a marketing manager; Schipul promotes Lauren Hall to director of SEM. Read More...

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Boost Volume and Lower SEM Costs
Paid Search

Boost Volume and Lower SEM Costs

22y Kevin Lee

Boost Volume and Lower SEM Costs

Wish your best keywords could deliver more ROI? Read More

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Kids Add Gadgets to Backpacks
Audience

Kids Add Gadgets to Backpacks

22y Robyn Greenspan

Kids Add Gadgets to Backpacks

School supplies now include high-tech devices, such as cell phone and computers, with parents picking up the tab. Read More...

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Calculate Your Online Conversion Rate
Analytics

Calculate Your Online Conversion Rate

22y Bryan Eisenberg

Calculate Your Online Conversion Rate

How to determine the natural online conversion rate for any product. Read More...

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Search: Bigger Means Smaller
Marketing

Search: Bigger Means Smaller

22y Rebecca Lieb

Search: Bigger Means Smaller

As search engine marketing grows, it's fragmenting into an increasingly complex palette of niche media opportunities. Read More...

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Anti-Spam Firms Tie Sender ID to Reputation
Media

Anti-Spam Firms Tie Sender ID to Reputation

22y Pamela Parker

Anti-Spam Firms Tie Sender ID to Reputation

Move viewed as step two -- after authentication -- in combating the spam scourge. Read More...

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The New Inventory Problem, Part 2
Actionable Analysis

The New Inventory Problem, Part 2

22y Dave Morgan

The New Inventory Problem, Part 2

Is premium pricing a solution for the inventory crunch? Read More...

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Three Deals Boost MSN's Stake in Movies
Media

Three Deals Boost MSN's Stake in Movies

22y Zachary Rodgers

Three Deals Boost MSN's Stake in Movies

MSN beefs up its Movies content through marketing deals with three providers of services for cinephiles. Read More...

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Claria, PlanetOut Put Brakes on IPOs
Media

Claria, PlanetOut Put Brakes on IPOs

22y Pamela Parker

Claria, PlanetOut Put Brakes on IPOs

The companies blame 'market conditions.' Read More

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Wireless Watch for August 12, 2004
Media

Wireless Watch for August 12, 2004

22y Zachary Rodgers

Wireless Watch for August 12, 2004

Tokyo company buys Vindigo and Zingy; Text-2-Screen app lets concert-goers do just that; Malaysian council reportedly bans text-and-win promos. Read M...

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Wireless Directory Assistance on the Horizon
Data insights

Wireless Directory Assistance on the Horizon

22y Robyn Greenspan

Wireless Directory Assistance on the Horizon

If only half of U.S. mobile phone users opt to have their numbers published, the result can generate billions of dollars in revenue. Read More...

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Seven Steps to Optimize Your Welcome Message
Email

Seven Steps to Optimize Your Welcome Message

22y Jeanne Jennings

Seven Steps to Optimize Your Welcome Message

They opted in. It’s up to you to make it a great relationship. Read More...

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Finding the Missing E-Mail
Email

Finding the Missing E-Mail

22y Tessa Wegert

Finding the Missing E-Mail

Over 26 percent of e-mail sent by permission marketers is classified as ’missing.’ Do you know where your e-mail is? Read More...

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Yahoo’s New Local Search Targets Google and Yellow Pages
Search

Yahoo’s New Local Search Targets Google and Yellow Pages

22y Chris Sherman

Yahoo’s New Local Search Targets Google and Yellow...

Yahoo’s feature-laden beta version of its local search service sharply ups the ante in the rapidly evolving local search sweepstakes. Read More...

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E-Newsletters Boost Fujitsu’s Consulting Practice
Email

E-Newsletters Boost Fujitsu’s Consulting Practice

22y Karen Gedney

E-Newsletters Boost Fujitsu’s Consulting Practice

Fujitsu’s investment in e-newsletters boosts external, and internal, relations. Read More...

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Portals to Promote Blockbuster's DVD-by-Mail Play
Media

Portals to Promote Blockbuster's DVD-by-Mail Play

22y Zachary Rodgers

Portals to Promote Blockbuster's DVD-by-Mail Play

Banners on AOL and MSN are promoting Blockbuster's answer to Netflix, but that's just the start of their involvement in the venture. Read More...

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Online Hazards Deterring Users
Media

Online Hazards Deterring Users

22y Robyn Greenspan

Online Hazards Deterring Users

A Consumer Reports study evaluated Internet users' chief onlinesecurity complaints and vigorously tested possible solutions. Read More...

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FTC Seeks Comments on 'Primary Purpose' of E-Mail
Media

FTC Seeks Comments on 'Primary Purpose' of E-Mail

22y Rebecca Lieb

FTC Seeks Comments on 'Primary Purpose' of E-Mail

The federal agency has outlined three criteria and seeks public comment on them. Read More...

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Behavioral Marketing in Context
Data insights

Behavioral Marketing in Context

22y Chang Yu

Behavioral Marketing in Context

What's the difference between behavioral marketing and contextual marketing? And how long will the two differ, anyway? Read More...

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