Bluestreak Debuts Data Solution
Media

Bluestreak Debuts Data Solution

22y Robyn Greenspan

Bluestreak Debuts Data Solution

The Newport, RI-based marketing solutions firm adds integrated analytics to its collection of Ion technology tools. Read More...

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Study: Internet Advertising Sets New Record
Media

Study: Internet Advertising Sets New Record

22y Pamela Parker

Study: Internet Advertising Sets New Record

Online ad revenues continue their climb. Read More...

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Bits & Bytes for May 24, 2004
Media

Bits & Bytes for May 24, 2004

22y Zachary Rodgers

Bits & Bytes for May 24, 2004

UPDATE: Monster Worldwide buys Tickle; Burst! adds behavioral targeting from Tacoda; YellowPages.com rolls out PPC platform; E-mail audit firm launche...

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Wireless Watch for May 21, 2004
Media

Wireless Watch for May 21, 2004

22y Zachary Rodgers

Wireless Watch for May 21, 2004

Enpocket survey shows quickening mobile use in U.S.; U.K. mobile users get 'Any Question Answered.' Read More...

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Web Site Spending Picks Up
Marketing

Web Site Spending Picks Up

22y Robyn Greenspan

Web Site Spending Picks Up

Organizations are planning major Web site development initiatives for 2004 that will focus on improving usability and enhancing the customer experienc...

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Do Your Web Forms Show Good Form?, Part 2
Analytics

Do Your Web Forms Show Good Form?, Part 2

22y Bryan Eisenberg

Do Your Web Forms Show Good Form?, Part 2

Everything counts in Web site conversion, including the Web forms on your site. Part two of a series. Read More...

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Sportsline.com to Explore "Strategic Alternatives"
Media

Sportsline.com to Explore "Strategic Alternatives"

22y Pamela Parker

Sportsline.com to Explore "Strategic Alternatives"

The sports content publisher is apparently up for sale. Read More...

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Unwired, Unlisted
Marketing

Unwired, Unlisted

22y Rebecca Lieb

Unwired, Unlisted

Do-not-call control freaks. Always on, and almost always unavailable. Read More...

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Get Your Banners Ready: Google Goes Graphic
Paid Search

Get Your Banners Ready: Google Goes Graphic

22y Kevin Lee

Get Your Banners Ready: Google Goes Graphic

Fourteen pointers for a successful AdSense banner ad campaign. Read More...

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Execs & Accounts for May 21, 2004
Media

Execs & Accounts for May 21, 2004

22y Zachary Rodgers

Execs & Accounts for May 21, 2004

IAB gets new members; Forbes.com hires sales manager in London; and Roving Software changes its moniker. Read More...

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Seinfeld, Man of Steel Reprise Hijinks in New AmEx Spot
Media

Seinfeld, Man of Steel Reprise Hijinks in New AmEx Spot

22y Zachary Rodgers

Seinfeld, Man of Steel Reprise Hijinks in New AmEx...

To promote the new Web-only spot, American Express airs first installment tonight on NBC. Read More...

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Mobile Phones Move Beyond Voice
Data insights

Mobile Phones Move Beyond Voice

22y Robyn Greenspan

Mobile Phones Move Beyond Voice

'The network effect' spurs adoption of mobile messaging, digital imaging, and wireless Internet services. Read More...

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Microsoft Anti-Spam Proposal in Merger Talks
Media

Microsoft Anti-Spam Proposal in Merger Talks

22y Pamela Parker

Microsoft Anti-Spam Proposal in Merger Talks

Microsoft discusses merging its Caller ID for E-Mail with the popular SPF proposal. Read More...

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Desktop Product Placement
Media

Desktop Product Placement

22y Tessa Wegert

Desktop Product Placement

Will our pristine desktops succumb to ad clutter? Read More

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Newspaper Publishers: Don't Make a Bad Situation Worse, Part 2
Actionable Analysis

Newspaper Publishers: Don't Make a Bad Situation Worse, Part 2

22y Dave Morgan

Newspaper Publishers: Don't Make a Bad Situation W...

Using the Internet to save millions of dollars and retain customers. Read More...

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CAN-SPAM Gets Mixed Reviews in Senate Testimony
Media

CAN-SPAM Gets Mixed Reviews in Senate Testimony

22y Janis Mara

CAN-SPAM Gets Mixed Reviews in Senate Testimony

Less than five months after the passage of the CAN-SPAM Act, a variety of opinions on the act's effectiveness were expressed in testimony at a Senate ...

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Choosing a Broadcast E-Mail Vendor, Part 1
Email

Choosing a Broadcast E-Mail Vendor, Part 1

22y Jeanne Jennings

Choosing a Broadcast E-Mail Vendor, Part 1

How to shop for an e-mail vendor. Part one of a two-part series. Read More...

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California Anti-Spyware Bills Progress
Media

California Anti-Spyware Bills Progress

22y Janis Mara

California Anti-Spyware Bills Progress

Two California anti-spyware bills make progress, one sailing through the full Senate and the other gaining committee approval in the Assembly. Read Mo...

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Bits & Bytes for May 19, 2004
Media

Bits & Bytes for May 19, 2004

22y Zachary Rodgers

Bits & Bytes for May 19, 2004

MSN Butterflies Descend on the Upfront; CAN-SPAM rules for adult content take effect; and Geico Takes Search's Big Two to Court. Read More...

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Symantec to Acquire Brightmail
Media

Symantec to Acquire Brightmail

22y Janis Mara

Symantec to Acquire Brightmail

Security solutions provider Symantec signs an agreement to acquire anti-spam software company Brightmail. Read More...

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Execs & Accounts for May 19, 2004
Media

Execs & Accounts for May 19, 2004

22y Zachary Rodgers

Execs & Accounts for May 19, 2004

Deep Focus deploys new video unit from KlipMart in campaign for 'Soul Plane'; Optiem promotes VP of account strategy to president; Pulse 3D signs thre...

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Google Reportedly Working on Desktop Search
Media

Google Reportedly Working on Desktop Search

22y Pamela Parker

Google Reportedly Working on Desktop Search

The search player is set to challenge Microsoft and prominently plant its flag on personal computers, according to a report. This a day after the comp...

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SBC's SMARTpages.com Adds Click-To-Call Product
Media

SBC's SMARTpages.com Adds Click-To-Call Product

22y Janis Mara

SBC's SMARTpages.com Adds Click-To-Call Product

The Internet yellow pages provider adds a free product enabling consumers to click to receive phone calls from advertisers. Read More...

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More Than a Search Engine
Search

More Than a Search Engine

22y Danny Sullivan

More Than a Search Engine

Those five words ushered in a dark era for search a few years ago. Now, they’re being uttered again. Read More...

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LivePerson Asks B2B Customers, "May I Help You?"
Email

LivePerson Asks B2B Customers, "May I Help You?"

22y Karen Gedney

LivePerson Asks B2B Customers, "May I Help You?"

Online chat adds interactivity to B2B communications. Read More...

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L.L. Bean Sues Other Marketers for Claria Pop-Ups
Media

L.L. Bean Sues Other Marketers for Claria Pop-Ups

22y Pamela Parker

L.L. Bean Sues Other Marketers for Claria Pop-Ups

The outdoor gear retailer draws its legal sword, taking on advertisers in its battle against adware. Read More...

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What Should You Spend to Acquire a Customer?
Analytics

What Should You Spend to Acquire a Customer?

22y Melaney Smith

What Should You Spend to Acquire a Customer?

What are your options when no financial data are unavailable, time's scarce, and top-level support is nonexistent? Read More...

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