The addition of Google AdWords' custom affinity audiences allows marketers to target their audience even more specifically. Are you utilizing this too...
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View articleUsing findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and bo...
View articleIn advance of his session at ClickZ Live Chicago, Cisco's Brendan O'Brien talks about how marketers should be thinking about location-based services a...
View articleTeaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest. Read Mor...
View articleEmail marketers have largely missed out on the opportunities presented by content marketing. Here are five ways to build a successful marriage between...
View articleWill Ello's closed, data-protected model mean changes for the social advertising landscape? Read More...
View articleCurrent attribution models often provide an inadequate prediction of future success. Here's a new way of looking at keyword attribution that may just ...
View articleThailand might be best known for its beaches, but it also has a rich and innovative digital marketing space. Read More...
View articleAsking and answering these six questions will help you create a framework for your 2015 strategic email marketing planning. Read More...
View articleRepurposing content, meaning changing its format and the audience to which its targeted, can help you maximize your resources and increase the effect ...
View articleImages have a powerful impact on the way consumers interact with the Web, so marketers need to be aware of the importance of visual aspects when desig...
View articleThese strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Read More...
View articleToday, mobile technology systems and insights allow for more exact and smarter conquesting tactics. Marketers can now physically breach their competit...
View articleBrands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Read More...
View articleCustomer relationship management systems are meant to manage the selling process, but marketing automation systems to manage the buying process are al...
View articleMany successful tactics that may help you land your dream job can be beneficial in the digital marketing ecosystem as well. Read More...
View articleData layers provide a standardized format for developers, making it much easier to track or make changes. Are you using data layers in your analytics ...
View articleTapping members of a younger generation to innovate around your brand could breathe new life into an aging company. Here's an example of one such entr...
View articleJust as it was important for those who traded with China in ancient times to understand how to use the Great Wall to their advantage, today's Great Fi...
View articleUrbanization and other lifestyle trends in India are creating huge opportunities for mobile as a premium channel for online video. Read More...
View articleMarketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often....
View articleThis small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy? Read Mo...
View articleIf you can effectively track your content marketing success, you will be able to better use the strategy in your marketing efforts. Read More...
View articleProgrammatic isn't slowing down anytime soon, so here are some thoughts on how it will continue to grow and evolve in the last quarter of 2014. Read M...
View articleIf you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to ...
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