Coke taps MediaVest for planning and buying duties, including interactive; MSN taps a firm to provide streaming advertising for its broadband video pl...
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View articleDon't value online privacy? Has Ticketmaster got a privacy policy for you! Read More...
View articleComprising 31 percent of the American population, this group consumes the most information goods and services and they are the most likely to abandon ...
View articleYour e-mail bounces. The ISP sends a bounce code to define the problem. Why don't all ISP codes match? Read More...
View articleThe portal promotes its comparison shopping capabilities as a holiday-savings finder. Read More...
View articleNo Senate opposition expected for opt-out legislation that pre-empts tougher state laws. Read More...
View articleUPDATE : Opt-out legislation pre-empts tougher opt-in state laws and calls for five-year prison sentences for violators. Read More...
View articleNow, that's settled! With an investigation of its marketing practices behind it, the everything-to-everyone portal will begin marketing to those it op...
View articleVersion 2.0 of the measurement firm's analysis and planning tool doubles its sample audience and adds R&F reporting. Read More...
View articleTribal DDB Worldwide exec to chair new IAB agency advisory board; Enpocket's head of media relations departs to join Google as head of U.K. marketing;...
View articleYou established metrics for your online marketing. You use metrics to track and report your efforts. Congratulations. Now what? Read More...
View articleDollars flow toward major online publishers. Read More...
View articleDollars flow toward major online publishers. Read More...
View articleResearch finds Wi-Fi hotspots growing like wildfire but users aren't making the most of the public access points yet. Read More...
View articleCan marketers hoping to hit young, urban hipsters succeed by aiming below the belt? Read More...
View articleSteven Trupp says that current spam propogation measures are so primitive that a simple piece of software can solve most of the problem. Read More...
View articleSpam is taking its toll, driving 25 percent of Americans away from using email. A new report shows that people are actually using email less because t...
View articleBellSouth Yellow Pages reps will hit the street selling paid inclusion on LookSmart's network. Read More...
View articleA reality check on the most prevalent spam myths. (Don't believe everything you read.) Read More...
View articleMedia play takes its search for search to Asian markets. Read More...
View article'The check is in the mail,' may not be a valid excuse for much longer as the number of U.S. households paying bills online explodes. Read More...
View articleWeather competitive storms. Offer your customers Tootsie Rolls. Read More...
View articleAn analyst at the investment bank expects a profitable future for the interactive ad biz. Read More...
View articleWhat lies at the root of online publishers' inventory problem and strategic approaches to solve it. Part one of a two-part series. Read More...
View articleThe pay-per-click search service launches a subscription-based set of reports to track campaigns across channels. Separately, it signs United Online t...
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