Big Boosts in Broadband
Data insights

Big Boosts in Broadband

24y Robyn Greenspan

Big Boosts in Broadband

From large cities to small businesses, high-speed connections are increasing. Read More...

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Light at the End of the Tunnel?
Audience

Light at the End of the Tunnel?

24y Brian Morrissey

Light at the End of the Tunnel?

Tech CEOs are bullish on the industry's future, but wariness remains. Read More...

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AOL to Cut Marketing Staff, Sources Say
Media

AOL to Cut Marketing Staff, Sources Say

24y Christopher Saunders

AOL to Cut Marketing Staff, Sources Say

The news continues the recent corporate housecleaning under Pittman and de Castro. Read More...

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Caution: Internet Chaos!
Analytics

Caution: Internet Chaos!

24y Bryan Eisenberg

Caution: Internet Chaos!

Seeking answers? Determine if your questions have answers. Read More

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Talk to Each Other Already!
Marketing

Talk to Each Other Already!

24y Pamela Parker

Talk to Each Other Already!

Retailers aren't delivering it, although consumers expect it: a consistent brand image and experience across every sales channel. Read More...

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Travel Sites Ramp Up Marketing for Memorial Day
Media

Travel Sites Ramp Up Marketing for Memorial Day

24y Christopher Saunders

Travel Sites Ramp Up Marketing for Memorial Day

The move comes amid a host of travel-industry concerns, including a predicted shortfall in air travel next weekend. Read More...

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Spam, Privacy Bills Head to Senate Floor
Media

Spam, Privacy Bills Head to Senate Floor

24y Christopher Saunders

Spam, Privacy Bills Head to Senate Floor

CAN-SPAM and the Online Privacy Act make it to the next round, despite resistance from marketers. Read More...

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Execs and Accounts for May 17, 2002
Media

Execs and Accounts for May 17, 2002

24y Zachary Rodgers

Execs and Accounts for May 17, 2002

Avenue A launches a new corporate advisory board, which will include Graham Phillips; Freestyle Interactive tapped by Progressive Insurance for intera...

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IT Staff Don't Stay Put
Audience

IT Staff Don't Stay Put

24y Robyn Greenspan

IT Staff Don't Stay Put

The voluntary departure rate among IT professionals remains high, despite projected single-digit growth rates in the industry. Read More...

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Don’t Annoy Subscribers -- Until They Ask You To
Email

Don’t Annoy Subscribers -- Until They Ask You To

24y Edward Grossman

Don’t Annoy Subscribers -- Until They Ask You To

Best Practices vs. Screw the Rules: I’ll listen to my subscribers. Read More...

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Automated Affiliate Communication
Marketing

Automated Affiliate Communication

24y Shawn Collins

Automated Affiliate Communication

In affiliate marketing, there's no substitute for keeping in touch -- but you can certainly streamline the way you accomplish it. Read More...

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Summer Travelers Take to the 'Net and the Road
Marketing

Summer Travelers Take to the 'Net and the Road

24y Robyn Greenspan

Summer Travelers Take to the 'Net and the Road

Security concerns and a troubled economy aside, almost as many Americans are traveling this season as they did last year. Read More...

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Experian Aims for Multi-Channel
Media

Experian Aims for Multi-Channel

24y Christopher Saunders

Experian Aims for Multi-Channel

The consumer data giant aims to link offline buying data with shoppers' online information. Read More...

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How Not To Be A Stupid Vendor
Analytics

How Not To Be A Stupid Vendor

24y Jack Aaronson

How Not To Be A Stupid Vendor

Tech vendors: Do your 'solutions' solve anything -- or do they just create more problems? Read More...

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Spam, Saturation Plague E-Mail Marketing
Ad Industry Metrics

Spam, Saturation Plague E-Mail Marketing

24y Christopher Saunders

Spam, Saturation Plague E-Mail Marketing

E-mail marketing could be reaching the breaking point, with spam now comprising the majority of most users' inboxes, according to Executive Summary Co...

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Big Traffic Surges for Web Subscribers, Students, Flowers & Search Engines
Audience

Big Traffic Surges for Web Subscribers, Students, Flowers & Search Engines

24y Christopher Saunders

Big Traffic Surges for Web Subscribers, Students, ...

Despite a drop in time spent online by most Web users, significant increases could be measured. Read More...

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UK Online Ad Revenues Rose in 2001
Media

UK Online Ad Revenues Rose in 2001

24y Christopher Saunders

UK Online Ad Revenues Rose in 2001

The report is the latest testament to what appearsto be the greater staying power of the British Web advertising market. Read More...

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Samsung Ramps Up Web Efforts in New Campaign
Media

Samsung Ramps Up Web Efforts in New Campaign

24y Christopher Saunders

Samsung Ramps Up Web Efforts in New Campaign

The electronics giant is shooting for front-page, prestige-building buys on dozens of major Web properties. Read More...

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After the Buy: Measuring Branding Campaigns
Media

After the Buy: Measuring Branding Campaigns

24y Tessa Wegert

After the Buy: Measuring Branding Campaigns

Those dollars allocated to branding aren't just disappearing into the ether. Here's how to quantify their impact. Read More...

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Got Answers? Three Campaigns -- Three Conundrums
Email

Got Answers? Three Campaigns -- Three Conundrums

24y Heidi Anderson

Got Answers? Three Campaigns -- Three Conundrums

Our columnist is stumped -- it's up to you. Three case studies, three riddles. And...can you convince one very tempted marketer to take his finger off...

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Web Use Surges as College, Search Engine Traffic Rises
Media

Web Use Surges as College, Search Engine Traffic Rises

24y Christopher Saunders

Web Use Surges as College, Search Engine Traffic R...

Despite a drop in time spent online by most Web users, marketers could benefit from increases in university and search-related traffic, according to c...

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Who Wears the Creative Briefs?
Marketing

Who Wears the Creative Briefs?

24y Tig Tillinghast

Who Wears the Creative Briefs?

Creative teams aren't production departments. Creative, effective , online ads require creative input from a campaign's inception. Read More...

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e*media Developing ActiveBuddy Bots
Media

e*media Developing ActiveBuddy Bots

24y Bob Woods

e*media Developing ActiveBuddy Bots

e*media is one of the first companies to gain access to ActiveBuddy's BuddyScript SDK to develop IM-based 'buddies,' or interactive bots Read More...

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The Standard Should Be Innovation
Marketing

The Standard Should Be Innovation

24y Jeffrey Graham

The Standard Should Be Innovation

As the industry gropes for standards, bear in mind they're important -- but not necessarily a priority. Read More...

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Growing Number Watch TV While Surfing Web
Ad Industry Metrics

Growing Number Watch TV While Surfing Web

24y Christopher Saunders

Growing Number Watch TV While Surfing Web

Media buying becomes more difficult, but cross-channel campaigns appear more crucial, based on research from Knowledge Networks/SRI. Read More...

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Service Seekers Stay in the 'Hood
Audience

Service Seekers Stay in the 'Hood

24y Robyn Greenspan

Service Seekers Stay in the 'Hood

Research indicates that more than half of all online requests for quotes are for service-based businesses – usually right in the user's own community....

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AOL Makes Executive Changes
Media

AOL Makes Executive Changes

24y Roy Mark

AOL Makes Executive Changes

UPDATE: Bankoff assumes role as EVP of Operations, Interactive Services; Gang takes over as EVP of Product Marketing. Read More...

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