Veritas Launches New Ads
Media

Veritas Launches New Ads

24y Christopher Saunders

Veritas Launches New Ads

Following a relatively successful 2001, the company looks to boost its brand awareness as it faces an expected downturn in sales of its storage softwa...

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FTC, Courts Nail Cyberscammer
Media

FTC, Courts Nail Cyberscammer

24y Christopher Saunders

FTC, Courts Nail Cyberscammer

An accused domain name hijacker and pop-up ad pusher gets shut down and is forced to return nearly $2 million in wrongfully collected affiliate paymen...

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Worldwide App Server Market Reaches $1.18 Billion
Audience

Worldwide App Server Market Reaches $1.18 Billion

24y Beth Cox

Worldwide App Server Market Reaches $1.18 Billion

As the overall server market slowed in 2001, so too did the application server space. Although revenue grew 20 percent reaching $1.18 billion, it was ...

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Manic Monday
Audience

Manic Monday

24y Robyn Greenspan

Manic Monday

More Internet users start their workweek by surfing, leaving their weekends unplugged. Read More...

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VeriSign Faces New Aggressive Marketing Lawsuit
Media

VeriSign Faces New Aggressive Marketing Lawsuit

24y Christopher Saunders

VeriSign Faces New Aggressive Marketing Lawsuit

A class action suit comes on the heels of a controversial direct marketing campaign. Read More...

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Overture Wins Yahoo!, What Will Happen With Google?
Search

Overture Wins Yahoo!, What Will Happen With Google?

24y Danny Sullivan

Overture Wins Yahoo!, What Will Happen With Google...

Will Yahoo! pay for search results and stick with Google, or shop around and get paid? Read More...

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The Site of No Return
Audience

The Site of No Return

24y Mark Berniker

The Site of No Return

Online expectations have skyrocketed over the last few years and many will instantly reject any Web site that doesn't meet their standards. Read More...

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Data in Business-to-Business: A Different World
Analytics

Data in Business-to-Business: A Different World

24y Mark Sakalosky

Data in Business-to-Business: A Different World

Technology advances have wrought big changes in the role of B2B customer data. Read More...

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AdComplete.com
Email

AdComplete.com

24y Team ClickZ

AdComplete.com

AdComplete.com offers a full line of products serving the online advertising industry. Read More...

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Travelocity Drops $40 Million for New Ads
Media

Travelocity Drops $40 Million for New Ads

24y Christopher Saunders

Travelocity Drops $40 Million for New Ads

Amid guarded optimism in the online travel industry, the Web travel booker looks to promote itself as a resource tool, rather than simply an airline t...

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This Column Half Off!: Adventures in Monetizing Content
Media

This Column Half Off!: Adventures in Monetizing Content

24y Susan Solomon

This Column Half Off!: Adventures in Monetizing Co...

Now that information no longer wants to be free, how much is it worth? Read More...

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Linking: To the Brand Or to Bewilderment?
Marketing

Linking: To the Brand Or to Bewilderment?

24y Martin Lindstrom

Linking: To the Brand Or to Bewilderment?

There's a signpost up ahead. Does it point straight into a branding Twilight Zone or enhance your visitors' experience? Read More...

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Best Buy Continues "Stick Men" Ads
Media

Best Buy Continues "Stick Men" Ads

24y Christopher Saunders

Best Buy Continues "Stick Men" Ads

The consumer electronics and movie retailer ups its effort with rich media. Read More...

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Out of the Mouths of... Planners, Buyers, and Salespeople
Media

Out of the Mouths of... Planners, Buyers, and Salespeople

24y Seana Mulcahy

Out of the Mouths of... Planners, Buyers, and Sale...

Think the industry is maturing? Read what Seana overheard at a recent media summit. You might be shocked. Worse, you might recognize your own agency. ...

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Coping With SSS: Seven Seconds to Seducing Affiliates
Marketing

Coping With SSS: Seven Seconds to Seducing Affiliates

24y Jason Ciment

Coping With SSS: Seven Seconds to Seducing Affilia...

Having problems getting through to your affiliates? Find out how to hurdle some common obstacles. Read More...

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Ventura Signs Online Privacy, Spam Bill
Media

Ventura Signs Online Privacy, Spam Bill

24y Christopher Saunders

Ventura Signs Online Privacy, Spam Bill

The law requires that ISPs disclose data-collection practices, and lays down guidelines on unsolicited commercial e-mail. Read More...

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An Offer You Can't Refuse
Analytics

An Offer You Can't Refuse

24y Bryan Eisenberg

An Offer You Can't Refuse

Set someone at your store's doorstep and hand them dough to buy anything they want. Think you have a guaranteed sale? Think again. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Team ClickZ

IAR Bits and Bytes

iVillage completes acquisition of Promotions.com; ValueClick finalizes Be Free buyout; Engage looks to stave off Nasdaq delisting. Read More...

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Educate Them, for They Know Not What They Do
Email

Educate Them, for They Know Not What They Do

24y Rebecca Lieb

Educate Them, for They Know Not What They Do

A million email names for $10? Give newbies other options, and they’ll likely do the right thing. Read More...

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Youth and Upscale Consumers Want an M-Lifestyle
Data insights

Youth and Upscale Consumers Want an M-Lifestyle

24y Robyn Greenspan

Youth and Upscale Consumers Want an M-Lifestyle

Wireless Internet penetration could depend on how effectivelyproviders market to these segments of the population. Read More...

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Execs and Accounts for May 24, 2002
Media

Execs and Accounts for May 24, 2002

24y Zachary Rodgers

Execs and Accounts for May 24, 2002

Wunderman names Larry Rinaldi president of its Asia-Pacific region; ID Creative Services hires a vice president of interactive services; weather.com t...

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New Ads to Pitch MSN, Verizon Wireless Partnership
Media

New Ads to Pitch MSN, Verizon Wireless Partnership

24y Christopher Saunders

New Ads to Pitch MSN, Verizon Wireless Partnership

UPDATE: A multi-million dollar campaign will run throughout the year. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Christopher Saunders

IAR Bits and Bytes

Screenblast to promote surfer gear; Unicast: business more than doubled in 2001; NYTimes.com in content, promotional deal with French Culinary Institu...

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Newspapers Look Online for Revenue
Audience

Newspapers Look Online for Revenue

24y Robyn Greenspan

Newspapers Look Online for Revenue

Fading advertising income and their readership's response to newsworthy events has motivated online newspapers to finally embrace the power and immedi...

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Exploring Experimental Placements
Media

Exploring Experimental Placements

24y Tessa Wegert

Exploring Experimental Placements

Indulge your pioneering spirit, but make sure you've built in safeguards. Read More...

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Trading Places, Part 1
Analytics

Trading Places, Part 1

24y Arthur O'Connor

Trading Places, Part 1

If the CRM software craze is over, what's next? The first of a three-part series on the future of CRM applications. Read More...

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When Spam Policing Gets Out of Control
Media

When Spam Policing Gets Out of Control

24y Team ClickZ

When Spam Policing Gets Out of Control

Legitimate ISPs, Web hosts and online businesses are often the victims ofanti-spam vigilantes who shut down entire IP blocks of addresses. Read More...

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