The luxury automaker will continue 'The Hire' after a successful run last year. Read More...
View articleWhich online ads turn consumers off, and which turn them on? Ask some and find out for yourself. Read More...
View articleThe troubled Internet consultancy follows through on a portion of its efforts to sell the business. Read More...
View articleBuzzwords come and go, but there’s a good reason one -- integration -- has stuck around. Read More...
View articleIf the CRM software craze is over, what's next? The second of a three-part series on the future of CRM applications. Read More...
View articleBy definition, CRM is open to interpretation but professionals will agree that satisfying customers is paramount. Read More...
View articleThe e-mail list broker re-enters the market after months in bankruptcy court. Read More...
View articleStung on online advertising sales worries, the New York media giant is sticking to its forecasts and says it's exploring different sorts of media deal...
View articleCatalogers' click-through and pass-along rates are almost twice those of the online direct marketing from B2B and other industries. Read More...
View articleInstant messaging itself doesn't create security threats, but the people who use IM do, according to a new survey of security managers. Read More...
View articleThe IAB adds 13 ad sellers and publishers to membership; Engage joins OPA as associate member; Global Name Registry hires Quenzel as vice president of...
View articleWe're living in an untrusting environment, and the prevailing mood is creating changes in our industry and throughout our world. But it's time to stop...
View articleThe mobile carrier launches a second ad campaign to promote [FREEUP]. Read More...
View articleA corporation's voice should sound different online -- even if the style guide says otherwise. How to make adjustments (under the radar, if necessary)...
View articleAgencies drank the Kool-Aid, then spat it up. No more iDivisions. Digital's now fully integrated into the palette of service offerings. After all, it'...
View articleUPDATE: Catalogers' click-through and pass-along rates are almost twice those of the online direct marketing from B2B and other industries. Read More...
View articleSearch engines are sending out mixed (if not downright contradictory) messages. Read More...
View articleThe landmark project continues the industry's effort to push for greater online ad spending. Read More...
View articleSabre's travel site cements a deal that expands its exclusive relationshipwith the portal; new travel products, beefed up marketing due soon. Read Mor...
View articleA pizza joint needed to boost its Web site traffic. Mission accomplished. The one restaurant is now a franchise, and most of its competition is out of...
View articleIn another victory for Unicast, Bluestreak will promote the Superstitial instead of its ownofferings. Read More...
View articleAnalyze This: Aberdeen Group reports that ASPs are gaining market share fast in the growing Web analytics market. Read More...
View articleMelaney offers some proven strategies for getting the customer data you need (depending on what's standing in your way). Read More...
View articleExpedia and Ticketmaster ally ahead of USAI buyout; Omnicom acquires online/offline fundraising firm; WestWayne acquires breatheinteractive; Mediabin,...
View articleHas the concept of 'thinking outside of the box' become mundane? Seana's excited about thinking inside the box. Literally. Read More...
View articleOnline shoppers are concerned about disclosing their personal information but most would give up the data for a chance at winning some cash. Read More...
View articleThe chipmaker is embarking on a new advertising effort -- its largest yet -- to reach business buyers and extend its foothold in the enterprise market...
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