The social campaign is an example of a brand marketing to the LGBT community with more than just imagery of same-sex couples and reflects a broader sh...
View articleThe use of advanced analytics in marketing has been fundamentally stifled by challenges related to data silos. Marketers need to get all their data sc...
View articleThere are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Read More...
View articleThe majority of email marketers and marketing problems simply don't require a big data solution. And that's a good thing. Read More...
View articleIt takes a focused organization of resources and varying degrees of standardized processes to ensure consistency. And above all, it takes a concerted ...
View articleInvest in social by first taking stock of your social media presence, then making sure you have a timely customer engagement strategy, and finally by ...
View articleMobile devices play a huge role in the live performance-going experience. So what does this mean for marketers of such events as concerts, plays, and ...
View articleAccording to a new study, sales associates who have completed several online trainings to become experts in their products sell more than those who do...
View articleThe country is now leading the way in terms of mobile technology in many respects, including hardware, software, and social networks. Read More...
View articleDeveloping a simple preference center will balance the need for customers to make choices and for marketers to present new ideas and offerings. Read M...
View articleTablets, which continue to eat up market share, are not just "middle of the road" options when it comes to design. They offer a "medium-sized" view th...
View articleAs subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances t...
View articleIt's clear YouTube isn't playing around with its rumored acquisition of Twitch. This goes far beyond gaming, and YouTube would gain a great deal of mu...
View articleIn 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Re...
View articleGoogle is apparently looking to extend Internet access across the globe by spending big on new satellites. Read More...
View articleThe partnership features an integration that will be beneficial for end users and is clearly a win for Salesforce, but experts wonder what the deal me...
View articleThe rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer e...
View articleIn a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights....
View articleIt's important to keep your data as clean and neat as you can. Your customers will love getting communication from you that has their proper informati...
View articleWe need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relyin...
View articleMarketers must match their content on a specific device to the types of information consumers most often access through that device in order to guaran...
View articleA look at what riding in a driverless Google Car could be like. Read More...
View articleB2B brands must turn their fear of social into bravery and start communicating in the open and immediate way social marketing allows. Read More...
View articleCan Yahoo really launch a viable competitor to Google's YouTube? Read More...
View articleIn order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third partie...
View articleTelling the future has never been easy, but one clear way to make some strong guesses is to look at how those who have some sway over the ways and mea...
View articleBrands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels...
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