While dealer opinion is mixed on the outcome of Volvo's online-only car launch, the company said it is considering additional, heavy online promotion ...
View articleInteractive ad agency Jack Morton Worldwide acquires a 7-year-old Boston digital design company known for, among other things, creating the Museum of ...
View articleDespite industry woes, the rich media e-mail marketer wrings out a hefty amount of cash from new and former investors. Read More...
View articleTwo weeks away from Super Bowl Sunday, a market research firm says dot-com advertisers are wise to largely be avoiding the game -- since they didn't m...
View articleHow many consumers are interested in interactive TV? CTAM says the number approaches 80 percent of digital cable TV subscribers, many of whom already ...
View articleOnly one-quarter of the global Internet population will reside in the US by 2005, but only one-third of American online businesses are targeting globa...
View articleThe Top 50 sites of December 2000, according to PC Data Online. Read More...
View articleIn this dot-com fallout period, there is pressure to produce revenues and results now, as well as building broad, long-term partnerships with advertis...
View articleThe online advertising industry's biggest player posted a breakeven quarter Thursday, besting earlier lowered guidance, surprising analysts and raisin...
View articleEven if you've loved a start-up and lost, the only way you'll know the successes from the failures is to stay on board. Read More...
View articlePlain-text versus HTML and rich media email. It's an ongoing debate. Sure, sometimes plain-text delivery is best. But sometimes it pays to be rich. Re...
View articleThe besieged i-shop announced a new president and chief executive with experience in the banking world, in the wake of significant layoffs and restruc...
View articleWhat do Tripler, Falcon, Swimming Riddles, Biggirl, Houseman, and Wonko the Sane have in common with THespos? For one thing, until that fateful night,...
View articleThe holiday frenzy is over (for now), and what do we have to show for it at the end of the day (and millennium)? Gifts that you use up or that need pe...
View articleRemember the turbulent years of e-tailing's infancy? Now it looks as if e-tailing has already weathered its teenage years -- and, showing signs of mat...
View articleSeeking to build standards for its industry-leading Flash products, Macromedia forms an advertising alliance. Read More...
View articleThe B2B ad network expanded its reach this week through a deal with trade publishing giant VNU Business Media. Read More...
View articleMeasuring your site's traffic is crucial to assessing where you're going. In this new column Internet analyst and statistician Michael Hochster will g...
View articleThe Net is changing people's lives, and online marketers need to understand that building customers means understanding what they want. Sean gives you...
View articleThe Top 20 e-tailers of December 2000, according to PC Data Online. Read More...
View articleWhat's behind the recent dot-com layoffs? Softening ad revenue's been fingered as the culprit. But is Internet advertising really in such a sorry stat...
View articleThe online auction giant is raising some eyebrows over an apparent change of heart on its opt-in newsletter policy. Read More...
View articleBroadband is moving on up, to apartments, condominiums, offices, and hotels, and equipment and services for providing broadband to multiple tenant uni...
View articlePeter gives you a couple of wish lists: what creatives wish clients would do and what advertising professionals can do to ensure smooth client relatio...
View articleMany marketing departments and service providers are still trying to digest the web. Convergence will only add more options to the menu. Are you ready...
View articleClaiming it's a "natural transition", CoolSavings restructures its management in hopes of weathering the market's harsh climate. Read More...
View articleEach search engine and directory has specific requirements for a "request to be listed." Here's why it's important to verify and confirm submissions a...
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