Whether AOL maliciously mishandled a keyword advertising deal is at issue in a new lawsuit filed Tuesday against the online giant. Read More...
View articleIn the continuing quest for free publicity, you can certainly use some more free advice. Marcia obliges, explaining what sites look for in an "expert"...
View articleThe two giants in ad-supported content and ad delivery Wednesday and Thursday will give earnings -- and an idea of how the industry will fare in comin...
View articleThe online recruiting site will start pursuing college students to boostmembership and to promote its newest channel. Read More...
View articleWhile the wired world utters a sigh of relief about last quarter's numbers, Yahoo! revises its future estimates, anticipating the industry's toughest ...
View articleDoubleClick, the online advertising company, announced on Monday that more than 50 percent of the Fortune 100 companies advertise across its network, ...
View articleIn a year when accountability has made a comeback, there's no time like the present to start measuring. If you don't, you won't know if you measure up...
View articleThe next time you think the Internet just isn't worth it, think about Tibor Ruczui and all his hard work in this medium. Find out how you, too, are ma...
View articleIf you resort to store-bought content, then you definitely want to check out two news "digesters" and see how content gathering is done right. Read Mo...
View articleSo you've got a promising concept. Great. But many former entrepreneurs have tried to go straight from concept to launch without taking the time to pu...
View articleAges ago, your high school English teacher told you to make sure your writing is clear. Think this is less important on the web? If so, think again. I...
View articleThe Webcaster teamed with Engage and media management firm AdTraffickers.com to roll out an ad network for its enterprise clients. Read More...
View articleThe key to online media planning is to achieve a long-term slow-money strategy rather than use an aggressive short-term approach. It's wise to negotia...
View articleIt's going to get worse before it gets better, says the once-bullish Internet analyst. Read More...
View articleThe online giant is quietly displaying third-party ad banners for some large clients on its popular AOL Instant Messenger and ICQ messaging clients. R...
View articleCan you strike it rich using rich media? First, develop a testing and learning plan, and make sure you can track the results of your first test. Then ...
View articleThe penetration of home PCs in Europe will gradually level out toward 2005, with a compound annual growth rate of 7 percent, according to a report by ...
View articleElectronic business-to-business sales will reach more than $5.2 trillion in 2004 through several different channels, according to Giga Information Gro...
View articleSometimes you just have to learn the hard way. But if you still haven't learned from the tough lessons of 2000, you may not be in business for long. S...
View articleYou've got to be subtle, stealthy, and provide more of that "whole body" customer experience if you want to attract your core consuming public -- in m...
View articleAnother wireless ad firm's study suggests that consumers will benefit from mobile banner ads, conveniently validating the company's business model. Re...
View articleWeb-based fraud claims are rising dramatically, accounting for two-thirds of all the fraud cases investigated by the Commercial Crime Service of the I...
View articleIf you thought integrated marketing was challenging before, the advent of "anytime, anywhere" Internet access via mobile devices, interactive TV, kios...
View articleWith the peer-to-peer movement being driven underground, it's no longer a place for kids or naove users. Just say no to fear and loathing. Read More...
View articleNo marketer should go into any program without some tips on how to choose the right weapon for a successful marketing strategy. Read More...
View articleWe'd all like to get rid of spammers and stale lists, but there are other items we'd like to see implemented to benefit all email marketers. Here's Ki...
View articleThe Japanese ad giant and a well-known investor in U.S-Japan joint ventures hope to expand iWeb's Web-to-desktop messaging technology. Read More...
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