Placing bets that banners are ineffective, advertising service The MusicBooth has secured funding to offer users a familiar ad medium: pure audio. Rea...
View articleThe industry is experiencing a severe hit, and the human consequences are tragic. But Internet advertising will recover, and those left standing shoul...
View articleInternet access by multicultural audiences has doubled during the past two years, but the technology is stillbeing adopted a slower pace in part becau...
View articleIf you want to stay in the game, you've got to follow the crowd. Find out what's the next big thing. Read More...
View articleYes, click-through rates have been declining, but they've stabilized over the last 18 months. The industry is maturing, and the first metric to demons...
View articleA survey sponsored by FleetBoston of inner-city residents in five Northeastern cities cites high interest in using the Internet, but adoption of theme...
View articleIn many ways, the pay-for-performance model makes good sense for the networks. It's certainly easier to sell these days than a CPM model. But how good...
View articleMany e-marketers say their online advertising objective is branding. But there are different kinds of branding objectives that dictate very different ...
View articleSure, the Internet's revolutionized marketing. But innovation doesn't guarantee success. A badly managed e- marketing campaign can cost more and achie...
View articleThe Internet hype may have died, but the Internet is alive and well. The real world and the virtual world now actually intersect, and real-world compa...
View articleIf you've been reading Chris's articles lately, you know he has a thing about data: collecting it, managing it, using it. The payoff for all this brai...
View articleOne thing that's sure to make an email message stand out is groundbreaking, eye-popping creative. Kim tells you how to propel your thinking into creat...
View articleThe future of software delivery is via the Internet. Web-based applications offer many advantages. Check out some of the online apps designed to keep ...
View articleDana asks for your testimony. What does your experience tell you about what it might take so that your office looks like America? Read More...
View articleNetworks aren't the only alternative to dealing with dozens of sites to make a buy. There are also site-specific rep firms. And though they focus on f...
View articleHow do you train people to write online so they sound honest and real? A few easy tips can help your customer service agents learn how. Read More...
View articleHow do agencies adjust the media mix of an ad campaign? Tig counts the ways to determine how much spending goes to which medium, taking into account t...
View articleFor better or worse, the web world is slowing down. Find out the reasons why. Read More...
View articleIf $8 billion isn't enough of a pot of gold to get your juices flowing, find out why Dana thinks you should go find something better to do. Read More...
View articleAccording to a study of the nation's Internet economy by the University of Texas Business School and commissioned by Cisco Systems, sales and marketin...
View articleClickZ writer Dana Blankenhorn thinks a publisher's challenge is to extract value for his or her marketing partners in creative ways. Andy thinks if w...
View articleDo you truly know enough about the dynamics of affiliate marketing to be a great teacher? Maybe it's time to find out. Read More...
View articleThe failed Waltham, Mass., online toy seller agreed to destroy its customer list, while its parent, Walt Disney Co., will pay $50,000 to creditors. Re...
View articleA startup aims to make its solution for streaming video banners and insertion spots the Webstandard, but faces stiff competition from entrenched playe...
View articleThe Web directory blames slowing ad market for decline in 2000; announces plans to restructure. Read More...
View articleAre you a marketer who relies solely on cost-per-action (CPA) deals? If so, you may soon be toast -- and someone may be having you for lunch. Just ask...
View articleYour content matters. Your marketing materials -- from online catalogs to web copy and graphics -- are critical for establishing corporate brand and b...
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