The online sweepstakes firm continues its string of deals to increase its European presence. Read More...
View articleA "Lord of the Rings" channel on the RealPlayer will serve as thesource for all things Hobbit -- and will hopefully boost ticket sales in theprocess. ...
View articleOverall e-commerce revenue in Latin America will increase to $67 billion by 2004, according to eMarketer, which predicts the increase will be fueled b...
View articleBarry tells you how increasing verticalization of the web will make life a lot easier for B2B marketers. Read More...
View articleCommon sense may say that there's safety in numbers, yet is there really any comfort in being part of the wrong pack? You can join the lemmings, or yo...
View articleAs the debris from the dot-com carnage settles, wireless offers another wave of boundless promise. But don't hail the conquering heroes yet -- not wit...
View articleThe popular gaming site meets head-to-head with the NFL in a co-branding agreement. Read More...
View articleNumbers, numbers. They're important, but they don't always tell the whole story -- especially in the early stages of a campaign with long-term goals. ...
View articleThe rich media e-mailer hopes to broaden its cross-media CRM capabilities and establish a European presence. Read More...
View articleIt may seem counterintuitive, but light doesn't travel in a straight line. It bends. It bounces. It swings. It meanders. And, eventually, it reaches u...
View articleHow many New Year's resolutions have you broken so far? Whatever you do, keep the resolutions you've made about customer relationships -- and watch a ...
View articleIndia's leading consumer goods company looks to leverage iVillage to provide localized content for Indian women. Read More...
View articleThe online marketer aims to boost its infrastructure offerings by entering a new and risky arena. Read More...
View articleThe top Digital Media/Web Properties for the month of December 2000, according to Media Metrix. Read More...
View articleWhat's the secret formula for successful branding? There's no hidden magic in the process of building a brand. Here are three simple principles to ens...
View articleYou set up a great long-term advertising deal with an online media property that's in perfect health. A couple of months later, the site is shutting i...
View articleJupiter Research and The NPD Group, Inc. both estimate that online spending during the 2000 holiday season came in below their projections, but both c...
View articlePaid submissions? Distributed listings? Paid spidering? What would have been heresy a year ago is now irrefutable fact. Read on for a quick overview o...
View articleThere are now more than 11 million people using the Internet at home in the UK, according to NetValue. Home Internet users in the UK now number 11,599...
View articleSo Statistics 101 wasn't your favorite class. But chances are you recognize how important sound sampling methods are to conducting an effective resear...
View article"Personal tour guide of the Web" lays off 25% of its staff in an effort to become cash flow positive before 2002. Read More...
View articleThe Top 25 Web properties for the month of December 2000 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...
View articleThe online ad network expects its Asian revenue to double during the year, despite some lingering doubts about the region's near-term revenue potentia...
View articleThe better you structure and classify your content as you create it, the easier it is to design an effective search process. A few simple guidelines c...
View articleAnyone can write about dot-com failures, but let's look at iQVC's secrets for success instead. Read More...
View articleYahoo! keeps a high-profile client of its much-touted fusion marketing services; Pepsi continues promoting its brand online. Read More...
View articleIn an effort to reduce expenses during a slow advertising period, the company has plucked 150 positions. Read More...
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