How can you make "always on" intelligence and connectivity to the Internet a more valuable resource for you? Dana prompts us to put on our thinking ca...
View articleIt's not too late for the SEO industry to turn back from the chaotic path it's on. Standards may not lead us to SEO nirvana, but they would bring some...
View articleThe technology is here, and convergence is going to happen. What marketers need to do now is figure out how to use it. Read More...
View articleA New York consultancy draws some conclusions sure to be controversial in these times of widespread cost-reductions. Read More...
View articleThe interactive point of sale firm aims to market to consumers while they're idle -- and has deals with some of the top names in Internet-enabled gas ...
View articleKnow your audience. Segment it, and address each segment in its own lingo: Make your message relevant to their work; show them how they can benefit; m...
View articleAlthough the US has seen the Internet reach gender parity and extend to lower demographics, the worldwide picture remains quite different, according t...
View articleSilicon Alley-based Cybuy's transactional TV ad technology will gain exposure from a marketing deal with Web and TV ad firm Cylo. Read More...
View articleThere are more than 3.1 million Internet users in the Arab world, and much potential exists for early stage e-commerce and online ventures, according ...
View articleWhat are the MFAA and the Macromedia Tracking Kit? If you don't know, it's time to get acquainted. Bill extends them a warm welcome and explains how t...
View articleThe worldwide demand for analytical applications is being led by CRM initiatives, a market that will record revenues upwards of $2 billion by 2004, ac...
View articleDecember of 2000 was the best month to date for Internet advertising in terms of the number of impressions, according to AdRelevance. Meanwhile, marke...
View articleThe 2000 holiday season was characterized by greater spending, higher levels of satisfaction, but also considerable latent demand and continuing purch...
View articleA time will come when advertising dot-coms on the Super Bowl will make sense. But this year find out why you're better off to just sit back and watch ...
View articleThe Seattle-based ad firm says it will meet revenue expectations for the fourth quarter of 2000, but things don't look so good for 2001. Read More...
View articleCMGion's ad server AdForce will offer rich media interstitial ads to clients through the deal. Read More...
View articleThe Alley-based firm joins a crowded space with hopes of moving from its automated advertising and buying services to a full media exchange. Read More...
View articleThe Redmond giant aims at Sun, IBM and Oracle with a $200 million ad campaign. Read More...
View articleThe average activity for a Web user in December 2000, as reported by Nielsen//NetRatings Inc. Read More...
View articleMobile marketer Profilium joins the telecom technology giant in a pact aimed at delivering banners to anonymous, location-based profiles. Read More...
View articlePart of Groucho's appeal -- and Henny Youngman's ("Take my wife, please") -- is that he uses ambiguity humorously ("Outside of a dog, a book is man's ...
View articleThe first quarter of the year has always been a soft one for advertising, even long before the Internet. CPMs are still coming down, and Jim tells you...
View articleAgency.com is providing a wide array of services to DirecTV, including customer access to account information and online bill payment. Read More...
View articleSo what if the economic skies are not as bright as they once seemed... and so what if one of the first line items to be cut in tough times is the mark...
View articleIf you've ever seen Abbott and Costello's "Who's on First?" you know that even familiar words can lead to miscommunication. This is funny in a comic r...
View articleLightningcast plans to go head-to-head with the big boys of online advertising. Read More...
View articleConsumer privacy. It's the No. 1 issue facing email marketers today. What does the law mandate? Well, that depends. Just don't get so involved in dise...
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