Changing Tracks... From Selling to Analyzing
Media

Changing Tracks... From Selling to Analyzing

25y Janet Ryan and Nancy Whiteman

Changing Tracks... From Selling to Analyzing

As Nancy and Janet prepare to change tracks -- one heading toward a wireless world, the other toward the realm of customer-data analysis -- they revie...

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Marketing Technology Firm Wheelhouse Cuts 10%
Media

Marketing Technology Firm Wheelhouse Cuts 10%

25y Christopher Saunders

Marketing Technology Firm Wheelhouse Cuts 10%

The company says the "skill adjustment" will help it focus on areasin which it underestimated demand. Read More...

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Online Sales Dip in December
Audience

Online Sales Dip in December

25y Michael Pastore

Online Sales Dip in December

Total spending on online sales decreased from $6.4 billion in November to $6.1 billion in December, according to the NRF/Forrester Online Retail Index...

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Get Up Close and Personal With Personalization
Marketing

Get Up Close and Personal With Personalization

25y Nick Usborne

Get Up Close and Personal With Personalization

There's a step to getting the best from personalization that most sites are missing. Remember: Cut the cubicle-speak and get up close and personal wit...

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HotSocket, MatchLogic Put Customer Acquisition Technology Together
Media

HotSocket, MatchLogic Put Customer Acquisition Technology Together

25y Pamela Parker

HotSocket, MatchLogic Put Customer Acquisition Tec...

In a marriage of technologies, HotSocket and MatchLogic try to improve customer acquisition tactics. Read More...

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The Legend of Skip Van Winkle
Media

The Legend of Skip Van Winkle

25y Dana Blankenhorn

The Legend of Skip Van Winkle

Can you still get the support you need to make your dot-com business idea a reality? If you're like Skip Van Winkle, Dana says, Yes -- but it might co...

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Concrete Inc. Cuts Back Staff by 30 %
Media

Concrete Inc. Cuts Back Staff by 30 %

25y Pamela Parker

Concrete Inc. Cuts Back Staff by 30 %

Concrete Inc. reduces its workforce in an effort to return to profitability. Read More...

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Auto Manufacturers Marketing with Web Movies
Media

Auto Manufacturers Marketing with Web Movies

25y Christopher Saunders

Auto Manufacturers Marketing with Web Movies

Ford and Mitsubishi aim to woo the young, the wealthy and the film-savvy with two new partnerships. Read More...

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Think Big for Success in the Digital Economy
Marketing

Think Big for Success in the Digital Economy

25y Cliff Kurtzman

Think Big for Success in the Digital Economy

Is your organization going to be one that thinks like a large business and flourishes in the digital economy? Here are 15 questions for developing the...

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Auto Industry Way Behind in E-Business Race
Marketing

Auto Industry Way Behind in E-Business Race

25y Michael Pastore

Auto Industry Way Behind in E-Business Race

The automotive industry is far behind other industries in terms of e-business progress and must overcome significant cultural, technological, and secu...

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Phones Pulling Away in Mobile Access Market
Data insights

Phones Pulling Away in Mobile Access Market

25y Michael Pastore

Phones Pulling Away in Mobile Access Market

Phones have become the most popular device for mobile Internet access, in part because they can be used for voice and data applications. But when it c...

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Customer Service: Are You Out There?
Marketing

Customer Service: Are You Out There?

25y Damian Bazadona

Customer Service: Are You Out There?

Bigger, better, faster, cheaper. It could be the motto of the dot-com world. Certainly it speaks to anyone trying to acquire customers. But does it sa...

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Let the Web Answer Your Phone
Marketing

Let the Web Answer Your Phone

25y Dave Evans

Let the Web Answer Your Phone

Surfing the Web can cripple your incoming calls if you don't have a second phone line for your computer. Online messaging services offer a Web-based s...

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More Layoffs at Beyond Interactive
Media

More Layoffs at Beyond Interactive

25y Christopher Saunders

More Layoffs at Beyond Interactive

The online ad firm, a unit of Grey, cut 30 percent of its staff -- its second recent round of layoffs in response to the sluggish ad spending market. ...

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Zefer Sacks Some U.K. Staff
Media

Zefer Sacks Some U.K. Staff

25y Melaney Smith

Zefer Sacks Some U.K. Staff

The I-shop is cutting jobs in its London office on slowing business from the U.K. and Europe. Read More...

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B2B Advertising: Challenges, Opportunities
Marketing

B2B Advertising: Challenges, Opportunities

25y Chris McTiernan

B2B Advertising: Challenges, Opportunities

Online advertising poses special challenges to those in the B2B biz. Chris doesn't have all the answers, but he can show you how to start finding them...

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RealNetworks, NBA in Streaming Broadcast, Sponsorship Deal
Media

RealNetworks, NBA in Streaming Broadcast, Sponsorship Deal

25y Christopher Saunders

RealNetworks, NBA in Streaming Broadcast, Sponsors...

Seattle-based RealNetworks will deliver live Internet broadcasts from the National Basketball Association, while sponsoring portions of NBA.com, NBA p...

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Engage Beefs Up Software Division with New Products
Media

Engage Beefs Up Software Division with New Products

25y Christopher Saunders

Engage Beefs Up Software Division with New Product...

The CMGI ad network is making efforts to enhance its higher-margin software business through products based on its earlier MediaBridge acquisition. Re...

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Calculating the Carrot
Email

Calculating the Carrot

25y Kim MacPherson

Calculating the Carrot

Reaching people through opt-in email promotions is getting tougher. Here's one basic method to determine your incentive and campaign budget overall. R...

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E*Trade Aims at Target Shoppers
Media

E*Trade Aims at Target Shoppers

25y Christopher Saunders

E*Trade Aims at Target Shoppers

The two firms reprise their joint marketing efforts with a deal to add branded banking and securities centers to SuperTarget stores. Read More...

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Priceline Using New Spokesperson
Media

Priceline Using New Spokesperson

25y Christopher Saunders

Priceline Using New Spokesperson

Sarah Jessica Parker is in, but the company won't say if it's finished with Shatner. Read More...

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Consumer Electronics Take the Tech Cake
Audience

Consumer Electronics Take the Tech Cake

25y Michael Pastore

Consumer Electronics Take the Tech Cake

Were personal video recorders, DVD players, and home theaters, just too much for the old PC and its friends? Revenue from computer-product sales turne...

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Microsoft's .Net Campaign Likely Finished
Media

Microsoft's .Net Campaign Likely Finished

25y Beth Cox

Microsoft's .Net Campaign Likely Finished

This week's series of mishaps could be the death knellto Microsoft's $200 million .Net campaign -- acautionary tale on the dangers of promotion and th...

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When Business Opportunity Collides With Privacy Needs
Marketing

When Business Opportunity Collides With Privacy Needs

25y David Gumpert

When Business Opportunity Collides With Privacy Ne...

Want a little lift? Read the Success Stories in Yahoo!'s Personals. But before the warm and fuzzies take over, read a story of a different sort. By th...

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To Sell, Use Technology to Better Communicate
Marketing

To Sell, Use Technology to Better Communicate

25y Ruxandra Aldea

To Sell, Use Technology to Better Communicate

On the web, the communication equation is constantly changing. To gain and retain customers in an online world brimming with new businesses and produc...

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The Last of the Cockeyed Optimists
Media

The Last of the Cockeyed Optimists

25y Dana Blankenhorn

The Last of the Cockeyed Optimists

While most analysts are complaining about the thunderstorm, Jim Nail offers wisdom with a smile. Find out why you should join the last of the optimist...

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What Peer-to-Peer Means to PR
Marketing

What Peer-to-Peer Means to PR

25y Len Stein

What Peer-to-Peer Means to PR

Gone forever are the carefree days when linear communications channels dominated the PR landscape. PR pros today face an open-networked online world r...

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