With several bills in Congress and what they see as light regulation by the FTC, privacy organizations are calling for more action. Read More...
View articleYou have your shopping list. You know exactly what you intend to buy. Suddenly you find yourself buying something else. That's also how ads work. They...
View articleAre you confused about search engine optimization fees and pricing? Paul's answer not only sheds some light on the question, but also shows us how we ...
View articleThe moves comes as industry association looks to "evolve." Read More...
View articleIs your company looking to the future? If so, what is it focusing on? Keeping too close an eye on financial goals can make you lose sight of your user...
View articleOn the road to work one day, Peter had a big idea: Why not start a Web site dedicated to creativity? Good way to get rich and famous, right? Here are ...
View articleWe've all heard about the importance of a compelling subject heading. But what about the tail end of a B2B email marketing message? Can it wag the dog...
View articleThe online-offline media giant expands previous online advertising agreements to take advantage of the new business units it gained in the merger. Rea...
View articleA "transitional" period for the video game industry in 2000 led to a decline in dollar sales despite a slight increase in unit sales after a record-se...
View articleDoes "thought crime" really exist, or is it just Orwellian fiction? Find out why Dana feels it's a brave new Internet world, indeed. Read More...
View articleJust because your competition is big and rich doesn't mean it has the right to win. If you understand that you're headed for a brawl and make the nece...
View articleAfter a likely slow start, Forrester expects online ad spending in Europe to reach 1.2 billion Euros in 2001, up from 690 million Euros in 2000. Read ...
View articleDaily traffic to SuperBowl.com by home Internet users spiked 269 percent on Sunday, led by the fourth quarter rush to vote for MVP, according to Niels...
View articleLarger, more established companies are increasing their online ad spend, but the majority of Web advertisers remain small and mid-sized dot-coms. Read...
View articleOne of the major players in wireless ad technology is working to gain industry approval for its standards for advertising creative on mobile devices. ...
View articleDana predicts the law will continue to let spam clog the Internet's arteries until a user suffers a heart attack. How are you keeping your inbox spam-...
View articleLosing touch with a valuable business contact might mean starting from ground zero in building a relationship with a prospect or vendor. Cliff offers ...
View articleBy the end of 2001, the advertising spend will have increasedfrom its current EUR 690 million (US $650 million) toreach EUR 1.2 billion (US $1.13 bill...
View articleWomen know things about your business... Things that matter in the real world... And in the virtual world. So think different. Because women also want...
View articleFollowing worse-than-expected earnings, the online direct marketer is banking that a major overhaul will expedite profitability. Read More...
View articleAccording to research by IBS, there was 609 percent growth in Internet subscribers in Turkey in 2000, creating a penetration rate of 5.5 percent. Read...
View articleIt isn't easy to create viral marketing promotions. Sometimes, they just happen. Here's what it takes for an effective viral campaign today. Read More...
View article"GuanXi" describes a relationship developed with customers based on trust. It's similar to one-to-one marketing and personalization. Vivian tells you ...
View articleWhat makes content truly great? Susan's answer is simple. Just take a look at her picks for site winners. Read More...
View articleThe digital TV recording service nets another large advertiser, lending additional credibility to its emerging advertising platform. Read More...
View articleJust as 2000 marked the Internet’s coming of age in Europe, 2001 might see the expansion of international email marketing throughout the EU. But befor...
View articleBanners, banners, everywhere... Banners? What banners? Viewers tune out and drop out, and you'll never be able to win their hearts and minds -- and th...
View article