The online used car marketplace has left its strategy of advertising on big, one-time shows like last year's Super Bowl, and will instead concentrate ...
View articleWhile there's a lot of advice out there on getting the most out of your agency relationship, Neil's four basic tips are all you need to get things sta...
View articleThe addition of DCG Chicago and Websight Solutions adds Panasonic, Jack Daniels and Lotus Software to the on- and offline marketer's client roster. Re...
View articleDespite assertions by CEO Jeff Dachis that no more jobs would be cut, the onetime Silicon Alley darling shaved about 20 percent of its workforce durin...
View articleThey look like us, talk like us, sign up for email newsletters like us. They live among us but we can't see them. They are the email dead. What can an...
View articleDo you know what it's like to buy something from your company? Customer relationship management (CRM) success is all about integration. Get your CRM s...
View articleNick gives you a heads-up on Facemail, a plug-in that lets you add emoticon expressions to email communications and voice to a Web site. Will it work?...
View articleJust after announcing a plan to begin charging some users foraccess, the now-conditionally free ISP kicks off a new ad campaign andfine-tunes its posi...
View articleThe only thing customers care about is what your product or service can do for them. To engage customers, you need a Web site with strong copy that sp...
View articleAs online media revenues continue to decline, Web publishers are looking to ways to boost their appeal to advertisers. And in many cases, that means i...
View articleThe Redmond software giant is dropping the "business productivity suite" positioning behind its new Office release, and billing it as a "rich computin...
View articleCan marketers be saved from their stupid decisions of the last few years? Well, Dana thinks an admission of sin might just be their path to salvation....
View articleMore than 6 million Italians went online from their homes in December 2000, making Italy the fourth largest Internet market in Europe, behind the UK, ...
View articleMore than half of Chinese-Americans have Internet access and almost all of them own a PC, according to a study commissioned by SINA.com. Read More...
View articleThe latest research in the often-visited TV vs. PC debate has found that streaming media users and younger Internet users consider the TV to be an exp...
View articleDo you have a serious passion or investment in analog cameras but are afraid to make the jump to digital? Find out why (e)film is worth it. Read More...
View articleThe worldwide server industry received a strong boost in the fourth quarter, which pushed 2000 server shipments to 3.9 million units, an increase of 1...
View articleCommunications, financial/accounting, and e-commerce offerings remain the most common types of applications being accessed from an ASP, according to a...
View articleThere might be cause for greater optimism about the future of online advertising, according to a new report that says spending is on the rebound, desp...
View articleA survey commissioned by the National Consumers League found that nearly one-third of online Americans have participated in Internet auctions, but 41 ...
View articleIn the real world, change happens all the time. But on the Web, making changes in an ongoing business without notifying users beforehand can get you i...
View articleHere's a quick quiz for you. It determines the level of support and commitment your agency puts behind interactive work and interactive employees. You...
View articleThere's a lot of help to choose from when it comes to affiliate program management. That's why Joel's back with more outsourcers from A to Z (well, to...
View articleMicrosoft is promoting its automobile dealer CRM tool as a way for auto manufacturers to involve local dealerships in online marketing efforts. Read M...
View articleThe Chicago-based marketer predicts it will still be profitable in 2001, despite lowered revenue expectations. Read More...
View articleThanks to some aggressive marketing, the majority of consumers who have a choice among high-speed Internet access technologies are choosing DSL, accor...
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