Prepare yourself for a shocking statement: Banner advertising is one of the most powerful promotional tools available. Here's how to get good click-th...
View articleFew things are more important to your company's image than its name. It says a lot about your vision, brand, and place in the market. And it can have ...
View articleCranky people. Whiners. You see them every day. You think it's the weather? Well, the Email Curmudgeon's here to tell you you've got another think com...
View articleThe 20/80 rule is interpreted in different ways by different people in different industries. But chances are that 20 percent of your customers bring i...
View articleHow do editors talk to advertisers and get their input on content without crossing the line and compromising integrity? Try Ann's approach: Do a littl...
View articleDot-com advertisers that aired news spots in Sunday's game are reporting a beefed-up response, and justifying the game's hefty airtime price tag. Read...
View articleSlightly more than half of the largest companies in the UK have systems that allow for either B2B to B2C transactions online, according to a survey by...
View articleAdvertising revenue is decreasing, as is investor faith in many dot-coms. The result is a return to the commercial world's tried-and-true revenue-earn...
View article"Deal sites" are all the rage. But Jim suggests developing a sound strategy before you start pumping out deals to all of your affiliates. Read More...
View articleLink popularity is the new kid in town, and a mighty popular one at that. But don't get swept up in the enthusiasm of the crowd. The kid's not without...
View articleYour time to marketing needs to be cut in half for you to compete in this fast-forward economy. Enter JIT marketing: developing the strategic position...
View articleHoping to allay consumer fears about personal information harvesting, the online advertising organization has put together its self-governing principl...
View articleA day after AOL Time Warner announced several ad deals leveraging its online, print and CNN units, its television production company is gearing up to ...
View articleEach of the ad networks aims to broaden its reach in the other's space. Read More...
View articleThe firmthat aimed to make pay-for-surf profitable has ended its attempts, following months of speculation about its closing. Read More...
View articleIf you think the problems of the dot-com worldare limited to Silicon Valley, think again. Yesterday it was the McDonough warehouse workers; today it m...
View articleIn "strategic and organizational shifts," Bertelsmann aims to slim down operations at the online music retailer. Read More...
View articlee2 aims to roll out a WAP version of its personalized e-mail marketing product -- potentially filling out not only its product line, but investor Aven...
View articleCustomer service surveys by ICR, Accenture, and CustomerAsset all agree that online retailers have made improvements with regard to their customer ser...
View articleWant to know what your customers want? Ask them. The customer satisfaction survey can be a very useful tool in making critical business decisions. Mik...
View articleWhich is better for an email newsletter, HTML or text? Everyone seems to know the answer to this question -- but no one agrees on what that answer is....
View articleGone are the days when online media buyers took the "throw it against the wall and see what sticks" approach. Today we use past performance, profiling...
View articleBrowser-side site traffic measurement wins a supporter. Read More...
View articlePositioned between the media andtechnology suppliers on the one hand and the spenders on the other, an ad agency is like a middleman, aware of the mot...
View articleIt's virtually impossible to design a usable site without testing it on customers. But begin your research even before you get that far -- before you ...
View articleProducing commercials for the Internet has been a dicey proposition. But under recently established rules of engagement, agencies may have a bargain o...
View articleThis week dealt a serious blow to Enliven, one of the pioneers of online advertising. At the same time, we've witnessed the birth of an exciting new o...
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