The Web shop plans to develop technology that combines human interaction solutions with business process automation applications. Read More...
View articleMaybe, one day, companies will want to understand that markets consist of human beings, not demographic sectors. Until then, one-to-one marketing -- a...
View articleWant to ensure the long-term viability of your e-zine? Here's how to avoid becoming a commodity by standing out from the rest and offering more, not l...
View articleAd targeting is in a rut, even on the Internet. Here's a new way to buy media based on grouping people by behavioral modes. Use profiling technology o...
View articleIf an affiliate program were launched yet never promoted, would anybody join it? Find out why Shawn believes sometimes you've got to knock affiliates ...
View articleIn a bid to topple Monster.com, the New York-based online recruiting site is rolling out a new addition to its "Onward. Upward" campaign, and an onlin...
View articleWith its second deal to create barcode-reading pens, the pen manufacturer is emerging as a surprising new player in the print-to-Web convergence field...
View articleInternet users should be, at least passively, familiar with digital wallets. What with big players like Yahoo! and AOL touting branded versions within...
View articleMany companies are less than scrupulous in developing email lists. In fact, Tom wonders whatever happened to "double opt-in." Here's what media buyers...
View articlePay-for-performance player ValueClick names new advertisers, and Mighty Seven scores a new CIO. Read More...
View articleWith eMarketer estimating the spending on e-mail marketing at $4.6 billion by 2003, Jupiter sees a golden opportunity for mail providers such as ISPs ...
View articleA product's country of origin constitutes an important piece of branding that, in many cases, can be so influential it overtakes the brand's other rep...
View articleYou don't need a big budget to market effectively with email. Take Brownfields.com. This one-man operation launched a creative campaign with a strong ...
View articleYou know you need it. You know it's gotta be strong. You kind of have an idea of what it should be, but it's a fairly fuzzy notion. So what is it? It'...
View article"Ask a silly question, get a silly answer." This playground put-down contains a hard kernel of marketing truth. If you want to gather actionable custo...
View articleThe workplace will remain the best place to reach Internet users with a broadband connection, according to a report by Jupiter Research that predicts ...
View articleCompanies like Winstar Interactive and Phase2Media are finding clients among the dissatisfied publishers of bigger ad networks. Read More...
View articleHow many emails can you really read in a day? How about if you make it an unexpected, even anticipated, pleasure for a revolutionary change? Read More...
View articleRound One was 1,000 jobs. Round Two was 800. Round Three canned another 550 jobs. Will the Internet consultant have a Round Four? Read More...
View articleHow can standards improve an advanced search and your search results presentation? Gerry offers more fundamental advice. Read More...
View articleThe Cambridge, Mass. firm finishes the year on a high note -- higher, at least, than some of its competition. Read More...
View articleYour mother may have told you not to be fast, cheap, and easy, but today's economy tells us something quite different. In her farewell column, Trude s...
View articleA startup thought it had found a way around the "exorbitant" price for advertising during the Super Bowl -- but the National Football League has other...
View articleAs companies begin to see Internet advertising and promotions as part of the bigger marketing picture, traditional US companies will spend $63 billion...
View articleYoung professionals starting out in the advertising world can often benefit from the help of those in the industry. But mentoring is something that is...
View articleThe year doesn't quite feel over till the Super Bowl takes place. Fans yelling encouragement! Players celebrating touchdowns! Dot-coms blowing money o...
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