Customer-acquisition costs are high, so advertisers are demanding more from advertising creative. A recent trend is to incorporate customer relationsh...
View articleThe New York advertising company passes one major privacy hurdle, effectively clearing it torelease a combined Abacus-DoubleClick product later this y...
View articleThe worldwide PC industry posted moderate gains for the year 2000, according to preliminary data from Gartner Group's Dataquest Inc., which found slow...
View articleWhen ad buyers don't share performance information, publishers lose. If publishers can't make money with CPA models, advertisers lose. The solution? T...
View articleAn e-CRM solution -- should your company invest in one? If so, how should it be implemented? Philip lays out the pros and cons of the most popular dep...
View articleAnother thinning of ranks occurs at the San Francisco I-shop as it aims for profitability. Read More...
View articleThe Houston-based computer manufacturer lands a "Powered By" deal,while Yahoo! nets another traditional Fusion Marketing advertiser. Read More...
View articleWith a growth rate of more than 230 percent, the year 2000 was a watershed period for residential high-speed Internet access in the US, according to r...
View articleWhen the markets went bad, Internet financial sites started to pick up the smell. Research by cPulse and Gomez found that investors have taken their f...
View articleNapster was the media's darling in 2000, thanks to high- profile legal challenges and a staggering number of traded files. Here's today's ever-growing...
View articleDespite a last-minute announcement Friday, the company failed to meet listing requirements. Read More...
View articleWhen setting branding objectives, the consideration level of the product you are advertising is key. Ask yourself if the consideration level is high o...
View articleTo increase your online sales, you have to begin at the beginning: your home page. If it doesn't do what it should, visitors won't go deeper into your...
View articleThe company's first work with Arnold retreads old territory, but the team is hedging its bets with high-profile Super Bowl buys. Read More...
View articleWith all of the hubbub in our daily work lives, we sometimes lose sight of the core basics critical to our success. Here are five solid standbys for e...
View articleWhen it comes to the question of why online copy isn't working to close the sale, Nick believes the answers are real simple. Read More...
View articleThe situation has taken a turn for the worse at the troubled i-agency. Read More...
View articleCan the British Broadcasting Corp. (BBC) turn a profit without losing its soul? Dana reminds us that the best ideas are not only profitable but tastef...
View articleGot ink? Not as much as you'd like? Then maybe you've confused hype with effective communication. Come down from the heights of hyperbole and take a l...
View articleWith a majority stake in the troubled ISP, SBC is hoping a new marketing agreement, and $110 million, will help ease the burden. Read More...
View articleThe online marketer said its e-mail unit will begin turning a profit -- as NASDAQ officials eye the firm for delisting. Read More...
View articleThere are roughly 5,000 affiliate programs out there. Maybe 500 merchants are doing really well. And the rest? Well, they might be looking to rev thin...
View articleMore and more sites are collecting postal as well as email addresses, and more and more list owners are starting to rent out lists containing both. Th...
View articleA majority of the online population think it is somewhat likely that the Internet will help reduce or eliminate frustrations associated with visits to...
View articleAn October initiative has spawned allegations of fraud against the Alley's leading content play. Read More...
View articleThere's a big industry called direct marketing out there, and email marketers have a lot more to offer than they ever knew. Read More...
View articleDr. Ann has a prescription for finding the right person to partner with to build your business. Do her match-making skills match her business skills? ...
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