NetIQ to Buy WebTrends for $1 Billion in Stock
Media

NetIQ to Buy WebTrends for $1 Billion in Stock

25y Christopher Saunders

NetIQ to Buy WebTrends for $1 Billion in Stock

The e-business infrastructure management company aims to get into the Web traffic analysis business through a hefty purchase. Read More...

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Marketing in the Brave New World of Distributed Computing
Marketing

Marketing in the Brave New World of Distributed Computing

25y Sean Carton

Marketing in the Brave New World of Distributed Co...

The World Wide Grid and other cutting-edge computing projects will harness the distributed power of computers across the Internet. This will give us m...

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L90 Strikes SMS Ad Deal
Media

L90 Strikes SMS Ad Deal

25y Christopher Saunders

L90 Strikes SMS Ad Deal

Ad serving firm L90 said a new deal positions it to move into themobile ad arena by offering some enhancements to SMS text messaging. Read More...

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CEO Resigns at Ad Pepper USA
Media

CEO Resigns at Ad Pepper USA

25y Christopher Saunders

CEO Resigns at Ad Pepper USA

The head of U.S. operations for the European online ad network has resigned for what the firm said is personal reasons. Read More...

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LookSmart Looking Up
Media

LookSmart Looking Up

25y Karen Stuart

LookSmart Looking Up

LookSmart has announced its largest ever listing deal with Amazon.com and the ASX is still celebrating, with shares up 20 percent today. But just last...

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NetEase Taps DoubleClick for DART Deal in China
Media

NetEase Taps DoubleClick for DART Deal in China

25y Christopher Saunders

NetEase Taps DoubleClick for DART Deal in China

DoubleClick scores another technology deal in the troubled Asian-pacific advertising market. Read More...

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Repositioning the Doorway: Part 1
Search

Repositioning the Doorway: Part 1

25y Sid Herberman

Repositioning the Doorway: Part 1

Just what are doorway pages? And what lies beyond them? Has the search engine optimization (SEO) industry headed out the wrong door and down the wrong...

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Where Did All the Bots Go?
Media

Where Did All the Bots Go?

25y Bill McCloskey

Where Did All the Bots Go?

Bots... those handy apps that were supposed to make searching and shopping easier. At one time it looked like they were going to take over the online ...

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The Lifetime Value Myth
Media

The Lifetime Value Myth

25y Dana Blankenhorn

The Lifetime Value Myth

Lifetime value -- fact or fiction? First find out what defines an online brand, then you can start to learn what works for you. Read More...

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Top Reasons for Abandoned Online Purchases
Marketing

Top Reasons for Abandoned Online Purchases

25y Blake Rohrbacher

Top Reasons for Abandoned Online Purchases

Don't be like every other Tom, Dick, and Mary marketer. See why Blake thinks a little dating etiquette can help you attract online purchasers and keep...

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Time to Put the Banner Down
Email

Time to Put the Banner Down

25y Roy Weiss

Time to Put the Banner Down

Have you heard about how they catch monkeys in Thailand? You just can't get around the laws of physics, even in a web-centric virtual world. So don't ...

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The Creative Brief: Mystery Solved
Marketing

The Creative Brief: Mystery Solved

25y Peter Kaufman

The Creative Brief: Mystery Solved

Last month's article about creative briefs created a flood of emails. People submitted samples and asked to see the results. Here's a document that pr...

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Xceed Reports Q1 Loss $43.8 million, $1.73 EPS
Media

Xceed Reports Q1 Loss $43.8 million, $1.73 EPS

25y Kate Kaye

Xceed Reports Q1 Loss $43.8 million, $1.73 EPS

The company said its first quarter loss from continuing operations includes goodwill impairment of $26 million from past acquisitions. Read More...

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Qfactor Cuts Workforce by 30 Percent
Media

Qfactor Cuts Workforce by 30 Percent

25y Christopher Saunders

Qfactor Cuts Workforce by 30 Percent

Online media buyer Qfactor said it plans to cut staff to take advantage of "operational efficiencies" and to ride out coming quarters of slow revenue ...

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B2B Email Marketing Starts at Ground Zero
Email

B2B Email Marketing Starts at Ground Zero

25y Debbie Weil

B2B Email Marketing Starts at Ground Zero

Before you jump into the logistics of planning an email marketing campaign, ask some basic questions. And think back to your first "Ah, ha!" experienc...

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Engage Warns About Quarterly Costs
Media

Engage Warns About Quarterly Costs

25y Christopher Saunders

Engage Warns About Quarterly Costs

The online ad network avoided giving future guidance but asked the investing community to focus on its efforts within the past several weeks. Read Mor...

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Modem Media Names New CEO
Media

Modem Media Names New CEO

25y Christopher Saunders

Modem Media Names New CEO

The firm's co-founder is ceding his CEO duties to a newcomer from the private equity field. Read More...

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Consumers Continue Online Purchases
Audience

Consumers Continue Online Purchases

25y Michael Pastore

Consumers Continue Online Purchases

Despite the fact that 2000 was a year of devastating defeat for many pure-play e-tailers and caution for the investment community, consumers around th...

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Mediapassage, OneMediaPlace to Merge
Media

Mediapassage, OneMediaPlace to Merge

25y Christopher Saunders

Mediapassage, OneMediaPlace to Merge

Two players in the crowded field of online media marketplaces aim to pool their resources to help buyers and sellers, denying that the move was sparke...

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inChorus.com Sets Sights on Internet Broadcaster
Media

inChorus.com Sets Sights on Internet Broadcaster

25y Christopher Saunders

inChorus.com Sets Sights on Internet Broadcaster

The troubled rich media marketer aims to get back on track. Read More...

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Research: Do It Early, Do It Often
Marketing

Research: Do It Early, Do It Often

25y Neil Cohen

Research: Do It Early, Do It Often

Nothing in the world of marketing may be more amorphous than the concept of research, but one thing is clear: The idea is to provide information to cr...

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Multimedia Applications: Give Users a Choice
Marketing

Multimedia Applications: Give Users a Choice

25y Damian Bazadona

Multimedia Applications: Give Users a Choice

Multimedia applications are quickly becoming more common, and web users are becoming accustomed to these offerings. Marketers must not only integrate ...

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The Creative Brief: Mystery Solved
Marketing

The Creative Brief: Mystery Solved

25y Peter Kaufman

The Creative Brief: Mystery Solved

Last month's article about Creative Briefs created a flood of emails. People submitted samples and asked to see the results. Here's a document that pr...

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Conversion Is a Personal Choice
Marketing

Conversion Is a Personal Choice

25y Cliff Allen

Conversion Is a Personal Choice

Keeping track of your readers' preferences for HTML or text-only email newsletters can be daunting. But honoring those preferences may be an even bigg...

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24/7 Media, USA.NET in Distribution Deal
Media

24/7 Media, USA.NET in Distribution Deal

25y Christopher Saunders

24/7 Media, USA.NET in Distribution Deal

24/7 Media is aiming to expand its e-mail and technology business in advance of more difficult quarters for the online ad industry. Read More...

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Establishing Trust in the Global E-Marketplace
Marketing

Establishing Trust in the Global E-Marketplace

25y Laurel Delaney

Establishing Trust in the Global E-Marketplace

Building trust is crucial to the success of a small online business and even more so when cross-border customers enter the picture. Want to make the w...

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Internet Content: Don't Give Up
Media

Internet Content: Don't Give Up

25y Susan Solomon

Internet Content: Don't Give Up

Is your company's e-enthusiasm cooling off? Find out why the rewards will still go to those with the best site content. Read More...

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