New forms of content can spark renewed interest in your product or service. Consider these various types of image, video, and written content for onli...
View articleThe first ClickZ Live New York is a must-attend event for marketers and advertisers. Here's an overview of what you'll learn at the show, as well as t...
View articleThe campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom. Read More...
View articleIn the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes, ...
View articleA look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Read More...
View articleProfitable publishers do, in fact, exist, and here's what they're doing to succeed, including creating original and enticing content and diversifying ...
View articleTwitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then bro...
View articleThe paper helps illustrate the effectiveness of in-image advertising through case studies and research, the IAB says. Read More...
View articleClickZ Live New York speakers will discuss the results of a successful Maybelline video campaign. This included deeper brand engagement, longer time s...
View articleThe YouTube campaign will include ten original songs that celebrate tax refunds and push the brand’s Billion Back messaging. Read More...
View articleOver the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about re...
View articlePart three in a series looking at how to measure the return on investment (ROI) of analytics. In some cases it will be possible to measure the outputs...
View articleA look at the future of wearable devices, with a focus on what was showcased at this year's South By Southwest Interactive festival and what these new...
View articleAccount-based marketing (ABM) is being acpted at a much larger scale than ever before. So here's a look into why account-based marketing will be one o...
View articleThe deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engag...
View articleCollaboration plays a critical role for digital marketing success, so it's important to know how to create a collaborative environment in your busines...
View articleA comparison of results that each kind of search returns, as well as how to deal with semantic search changes. Read More...
View articleWhat you should pay attention to when thinking strategically and how this can drive true engagement to your brand. Read More...
View articleIt's time to refresh the key action items or best practices for International search engine optimization. Read More...
View articleAlthough there are endless touted benefits to ad extensions, here is a look why they may not be all they're cracked up to be, with 11 detailed reasons...
View articleThe pronoun you choose to use in your call-to-action button can make a huge difference in whether people click on your button and buy or pass you up f...
View articleWith programmatic buying quickly becoming mainstream, it will be important for marketers to understand this powerful tool, its potential, and its limi...
View articleThere's a real appetite for trying mobile formats in the region, but media investment is painfully low on the medium people look at more than 150 time...
View articleThe new ad format combines images and animation to create what Yahoo says is a more entertaining experience. Kraft is the first brand to use it. Read ...
View articleStarbucks is updating its iPhone and Android apps to simplify mobile payments and enable customers to leave digital tips. Read More...
View articleThe online ad industry has been slow to move away from click-throughs and impressions as a standard. Ad exchange WebSpectator claims its newly MRC-acc...
View articleSimplistic and easy are two terms that are far from interchangeable. As marketers, we want to develop easy (not simplistic) tools that are well-design...
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