If you are your own brand, then you need your own brand content strategy these days. LinkedIn has opened up its internal publishing platform to all us...
View articleThe real reason for the acquisition is that any site that moves people away from dependence on Facebook also chips away at its ability to sell ads, wh...
View articleTV will become the next medium to be transformed by data-driven marketing. The wealth of digitally enabled data becomes relevant in the delivery of sp...
View articleIs it possible there was a time when we weren't chasing algorithms and we were focused purely on engaging our audience? When the goal for ad agencies ...
View articleHere are five frequently asked questions about email marketing and the email channel along with helpful answers for those in the email marketing ecosy...
View articleMarketing automation has come a long way. In the hands of the right operator, today's tools are incredibly powerful. And therein lies the rub - in the...
View articleAnyone not lost in the jungle believing World War II is still raging also knows that a successful software product is the key to riches almost unimagi...
View articleYahoo Hong Kong upgraded its mobile portal with localized features and native ad formats in January as a primer to introducing Gemini, its latest ad m...
View articleGoogle’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experien...
View articleYahoo's new Gemini platform lets advertisers combine purchasing for mobile search ads and native advertising, which until now have been offered separa...
View articleThe quick-service chain is testing an app that will allow customers to place mobile orders for pick-up, as well as to place orders simply by flipping ...
View articleThe changes to Facebook's algorithm went into effect sometime around the end of the year and while there was some discussion, it really didn't feel li...
View articleIf you've ever tried regular ads on LinkedIn, even with detailed audience targeting, then you've felt that black hole feeling of advertising on Linked...
View articleEmail is a personal medium, and for the recipient it feels very one-to-one. Information you already have about your email customers can help you craft...
View articleFour tips and tricks for how to avoid running a business-to-business email program that's cold, corporate, and boring, including boosting your creativ...
View articleA look at WhatsApp with infographics and numbers and how it compares to other social platforms such as WeChat, KakaoTalk, and Viber. Read More...
View articleHeineken has teamed up with Foursquare to create an interactive heat map for U.S. soccer fans watching UEFA Champions League matches. Read More...
View articleAfter making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-exis...
View articleDigital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House o...
View articleWith sales nurturing campaigns, you can give your sales team the ability to stay top of mind, obtain more high-quality leads, and ultimately drive mor...
View articleWith Jimmy Fallon taking over "The Tonight Show" and attracting a younger audience, NBC is looking to capitalize on Fallon's digital appeal. Read More...
View articleIt's important to adopt the proper balance between an expansionary approach and a stance of vigilance. In the right proportion, the "suspicious mind" ...
View articleHow often have you not acted on what your digital analytics are telling you? How often is that because you don't trust the numbers? Data accuracy, or ...
View articleHow do you measure the ROI of analytics? As with all ROI calculations, we need to understand what the investment levels are and then what the returns ...
View articleYou don't need to be a professional copywriter to write great content that sells. Here are six tips to get started. Read More...
View articleWith the increasing importance of imagery and visual content across many social channels, most of the mainstream social properties are facilitating an...
View articleYou don’t need me to tell you that change is the only constant in search marketing. Now, people are becoming more sophisticated in their searching, us...
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