A look at the power of harnessing social data inside an organization and the amazing competitive benefits that can come from doing just that. Read Mor...
View articleAs marketers struggle with all of the new tools, we need to review the most fundamental component of marketing, yet one of the most overlooked - quali...
View articleThe Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Read More...
View articleIn its latest social media campaign, Amex lets longtime "member" CF Frost record his adventures on Instagram. Read More...
View articleThe brand’s Pink Nation app, which is available for iPad, iPhone, and Android devices, is in the middle of a spring break takeover that includes a sca...
View articleWhether your website is directed toward consumers or other businesses, building rapport with your visitors is essential to increasing conversions. Rea...
View articleAs content marketing matures, marketers are exploring new avenues for telling their stories, and revisiting - and improving upon - tried-and-true tact...
View articleWe are at a point where the tools exist to make our websites just as targeted as our emails - technology today allows us to customize experiences, mes...
View articleCustomers have constantly changing needs and they expect instant gratification regardless of the engagement channel. If you're not aware of your custo...
View articleIn this Q&A, the social media strategist from Wego weighs in on how the travel search engine decides which new and emerging social networks to eng...
View articleMarketers are starting to take advantage of information available to them and instead of doing blanket vanilla marketing for everyone, they are starti...
View articleA look at several analytics resources to check out, from secrets to perfecting your online store to a periodic table of Google Analytics to a small bu...
View articleAs remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - w...
View articleAn agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report. Read...
View articleAfter the Twitter redesign concept reports, ClickZ went around the Internet to find the top six Twitter concept suggestions for brands and marketers. ...
View articleHeineken continues its social experiments to get guys out of their comfort zones in #DateInABox, a Twitter and Instagram Valentine’s Day promo that wi...
View articleThe brand’s #CommitToGreatness campaign includes a dating profile and the promise of a lifetime of free pizza for the lucky person who can sweep it of...
View articleThe brand is teaming up with three popular Pinterest users to create limited-time party-planning collections that will roll out throughout 2014. Read ...
View articlePeople who tweet or email pictures of their loved ones to digital signage company Aerva will have their picture displayed in lights over Time Square j...
View articleA previous column on why we need new and better ways to track the content we produce struck a chord with marketers, so now here's a deeper look at the...
View articleContent marketing through photos is a win-win-win (for consumers, advertisers, and publishers) model that delivers tremendous value to the entire mark...
View articleHow do you get people to talk about your content to that point that they share it and you start driving massive growth? These three tips will help you...
View articleMany in the marketing ecosystem have pondered the value and inevitability of the unified marketing dashboard, but here are five obstacles that could b...
View articleBoth Facebook and Twitter are striving to become truly mobile companies, while Facebook confronts its "youth" problem and Twitter strives to continuou...
View articleAny company that uses marketing automation should be considering how the data being collected can not only inform what to market now, but also where t...
View articleAirbnb, Fon, and Withlocals - it's time to start paying attention to these businesses that are disrupting the economy, which provide services to custo...
View articleVirgin America launches in-flight social network enabling passengers to network in the air. Meanwhile, Virgin Atlantic is in the midst of a six-week G...
View article