One-Third of Belgians Buy Online
Audience

One-Third of Belgians Buy Online

27y Michael Pastore

One-Third of Belgians Buy Online

One in three Belgian Web surfers have made an online purchase, and 42.5 percent say they will quite probably do so in the near future, according to Be...

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Ernst & Young Begins E-business Ad Campaign
Media

Ernst & Young Begins E-business Ad Campaign

27y Beth Cox

Ernst & Young Begins E-business Ad Campaign

Ernst & Young LLP, a provider of e-businessservices in tax, assurance, corporate finance and consulting, kicked off its".company" advertising campaign...

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EDS Signs Technology Sponsorship Deal with Salon.com
Media

EDS Signs Technology Sponsorship Deal with Salon.com

27y Beth Cox

EDS Signs Technology Sponsorship Deal with Salon.c...

Media network Salon.com signed an exclusive year-longadvertising sponsorship agreement with global information technology servicesleader EDS. Read Mor...

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Welcome To The Madhouse
Media

Welcome To The Madhouse

27y Dana Blankenhorn

Welcome To The Madhouse

It's Internet World week. Forget that exercise regimen. Say adios to your sleep patterns. You think you need a healthy diet - like they say 'round the...

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Warp 10 Technologies Partners with Excite@Home
Media

Warp 10 Technologies Partners with Excite@Home

27y Beth Cox

Warp 10 Technologies Partners with Excite@Home

Warp 10 Technologies Inc. said it haspartnered with Excite@Home to provide content andservices to Excite@Home's newly launched business service, @Work...

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Adauction.com Launches Regional Targeting Solution
Media

Adauction.com Launches Regional Targeting Solution

27y Beth Cox

Adauction.com Launches Regional Targeting Solution

Media marketplace Adauction.com launched GeoNet, acontent-based, geo-targeted Web advertising solution designed to makeregional media buying easier an...

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24/7 Europe Names Exec for Digital Channels
Media

24/7 Europe Names Exec for Digital Channels

27y Beth Cox

24/7 Europe Names Exec for Digital Channels

24/7 Europe named Antti Erdnne, formermanaging director of Finnish online sales company Netbooking, to head itsmobile and digital development and its ...

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Classified Ventures Adds Denver Post to Network
Media

Classified Ventures Adds Denver Post to Network

27y Beth Cox

Classified Ventures Adds Denver Post to Network

Newspaper classified ad operation Classified Ventures Inc. signedThe Denver Post to its network of morethan 130 affiliated newspapers. Read More...

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Sandbox.com Begins Agency Review
Media

Sandbox.com Begins Agency Review

27y Beth Cox

Sandbox.com Begins Agency Review

Online games site Sandbox.com, which bills itself as "theSmarts and Entertainment Network," reportedly has begun an agency review foran estimated $15 ...

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Couponing In The Digital World
Media

Couponing In The Digital World

27y Paul Ivans

Couponing In The Digital World

Professional marketers in electronic commerce are embracing and improving promotional techniques originally developed for the offline world. As the In...

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To Test Or Not To Test
Media

To Test Or Not To Test

27y Jim Meskauskas

To Test Or Not To Test

The moment of truth. A first month media plan for a big- name (or soon to be big-name) client. They're looking for big. They're looking for bad. They'...

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TeamOne Advertising Launches eNutrition Campaign
Media

TeamOne Advertising Launches eNutrition Campaign

27y Beth Cox

TeamOne Advertising Launches eNutrition Campaign

TeamOne Advertising launched a seriesof ads for eNutrition, an e-tail resource forhealth and nutritional products and information. Read More...

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WebSideStory Receives $4 Million Credit Line
Media

WebSideStory Receives $4 Million Credit Line

27y Beth Cox

WebSideStory Receives $4 Million Credit Line

Imperial Bank, the principalsubsidiary of Imperial Bancorp, said that its Emerging Growth Division hasgranted Internet traffic analysis company WebSid...

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An Open Letter To ClickZ
Marketing

An Open Letter To ClickZ

27y Jared M. Spool

An Open Letter To ClickZ

In an open letter to ClickZ, Jared Spool challenges a recent ClickZ column which asserts that seeing photographs of happy people enjoying your product...

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WingspanBank.com Takes No. 1 Banner Honors
Media

WingspanBank.com Takes No. 1 Banner Honors

27y Beth Cox

WingspanBank.com Takes No. 1 Banner Honors

The most clicked-on ad banner for the week ending Sept. 26, with an 11.2 percentclick rate, was WingspanBank.com's ad featuring itscredit card service...

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Report: InfoUSA May Spin Off Internet Division
Media

Report: InfoUSA May Spin Off Internet Division

27y Beth Cox

Report: InfoUSA May Spin Off Internet Division

InfoUSA Inc., which compiles customized mailing lists, reportedly may spinoff its Internet division, infoUSA.com, to boost its value. Read More...

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Building Advertiser Value
Media

Building Advertiser Value

27y Janet Ryan and Nancy Whiteman

Building Advertiser Value

Janet and Nancy look at the cornerstone of building advertiser value -- information on your target audience. There are a variety of ways to gather inf...

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LCS Golf Signs with 24/7 Media
Media

LCS Golf Signs with 24/7 Media

27y Beth Cox

LCS Golf Signs with 24/7 Media

LCS Golf, a provider of newsletters about thesport, signed an agreement to let 24/7 Media Inc. to represent its productsto advertisers. Read More...

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European Retailers Still Behind in Internet Use
Audience

European Retailers Still Behind in Internet Use

27y Michael Pastore

European Retailers Still Behind in Internet Use

Consumer online shopping is finally becoming mainstream in Europe with 18.6 billion Euros expected to be spent online in 2003, according to research b...

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Real Media Lands 20 New Sites in Latin America
Media

Real Media Lands 20 New Sites in Latin America

27y Beth Cox

Real Media Lands 20 New Sites in Latin America

Ad network Real Media recently added 20 new LatinAmerican Web sites to its network, including InfoSel in Mexico, Universo inBrazil and La Nacion and E...

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Half of PC Time Spent Online
Audience

Half of PC Time Spent Online

27y Michael Pastore

Half of PC Time Spent Online

Home PC Usage has surpassed 1 billion hours per week, and 53 percent of that time is being spent online, according to the Homefront study by Odyssey, ...

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Look... It's Interactive Guy
Email

Look... It's Interactive Guy

27y Nick Usborne

Look... It's Interactive Guy

Last week, Nick took part in a 'Soap Box' event hosted by the Direct Mail Council of the Canadian Marketing Association in Toronto. It was a great eve...

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Business Ain't Politics (Thank Goodness)
Media

Business Ain't Politics (Thank Goodness)

27y Dana Blankenhorn

Business Ain't Politics (Thank Goodness)

The most interesting speech at the Forrester New Media and Marketing conference in New York last week came last. From Excite@Home President George Bel...

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NetGravity Names Spivey as Chairman
Media

NetGravity Names Spivey as Chairman

27y Beth Cox

NetGravity Names Spivey as Chairman

NetGravity Inc. said that Eric Spiveywas named chairman of the company, replacing company founder John Danner, whoresigned. Read More...

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ZDNet to Use Netzip's Ad-Backed Download Technology
Media

ZDNet to Use Netzip's Ad-Backed Download Technology

27y Beth Cox

ZDNet to Use Netzip's Ad-Backed Download Technolog...

ZDNet signed a partnership deal that allows to use Netzip's Download Demon technology todeliver advertising to its user base. Read More...

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Welcome To CheeseAndPickle.com
Media

Welcome To CheeseAndPickle.com

27y Nick Usborne

Welcome To CheeseAndPickle.com

Dig deep to figure out what the Internet is built on and you'll find this: It's built on connections between regular people. One thread, one connectio...

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TD Waterhouse Begins $100M Campaign
Media

TD Waterhouse Begins $100M Campaign

27y Beth Cox

TD Waterhouse Begins $100M Campaign

Discount brokerage and online trading company TD Waterhouse Group Inc. has launchedwhat it expects will be a $100 million ad campaign featuring celebr...

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