E-mail outsourcing company USA.NET signed Ad Mail agreements with the Pittsburgh Post Gazette, The Morning Call (Allentown, PA) and the Florida Times-...
View articleInteractive agency Fry Multimedia Inc. said it has completedits purchase of New York City-based Brandscape, an interactive marketingconsulting firm. R...
View articleWinStar Interactive said it willlaunch shopping sites Christmas99.com and Holiday99.com on Oct. 1, sponsoredby MasterCard International. Read More...
View articlePC Data's latest figures for Web purchasing among US households show an average of 4.5 percent of visitors to the top 40 online retail sites purchased...
View articleDid you ever stop to think how the Net has transformed our lives by connecting us to everyone else, regardless of time, space, or physical condition? ...
View articleInteractive advertising and sales strategy firm Phase2Media has been named theexclusive ad sales representative for NeoPlanet Inc., developer of a des...
View articleDana's been living large online. Using an ADSL modem to get 1.5 Mbps, always on connectivity to the Internet. Many people have this kind of experience...
View articleE-business marketing and technology company Mediaplex Inc. said it plans to develop astandard interface between MOJO, its online advertisingtechnology...
View articleAd network 24/7 Media Inc.signed a deal with Naviant, a precision marketing company,giving 24/7 Media rights to Naviant's data for the purpose of serv...
View articleBy the time you read this, the news will probably be wrapping fish in most media buyers' and planners' kitchens. Excite@Home is going to be selling ke...
View articleOffice supply retailer Staples Inc. launched "Your Online Office Manager," anintegrated online and off-line marketing campaign for its staples.com e-t...
View articleCost-per-click advertising network ValueClick signed a number of newadvertisers, including Audi, Bausch & Lomb, Goto.com and Monster Board. Read More...
View articleUS consumer e-commerce revenues will grow to $18.6 billion by the end of 1999, a 615 percent increase from 1997, according to eMarketer's eRetail Repo...
View articleOnline toy retailer eToys Inc. began a new national advertisingcampaign that will serve as the centerpiece of its marketing efforts for thisyear's hol...
View articleMost of my journalism career was spent in the "trade press." I worked for editors who tried to channel what small groups of people -- TV executives, M...
View articleThe Gay Financial Network (gfn.com) named Mad Dogs & Englishmen as itsadvertising agency of record. Read More...
View articleTime for a pop quiz. Which would you prefer to look at, a photograph of a friend or a table of numbers describing that friend? Most of us would prefer...
View articleOpt-in e-mail advertising is the most underused form of Internet advertising. Click-through rates are higher, targetability is excellent, and it is co...
View articleSalon.com launched its first nationaltelevision advertising campaign, a $4 million, 10-week effort to be aired onthe four major networks and cable. Re...
View articleOnline ad rep company Cybereps opened new offices in three U.S.advertising centers and doubled its sales staff. Read More...
View articleMicrosoft Corp. Monday introduced three new online advertising sponsorship packages created for insurance companies to market their products and servi...
View articleSun Microsystems today announced a joint marketing agreement designed tomarket SoftCom's patent-pending technology and bring e-commerce andinteractive...
View articleJanet and Nancy pose a few questions that can help your site determine if your advertiser segmentation is all it could be. So, should advertiser conce...
View articleAs expected online audience tracking company NetRatings Inc., which has strategicrelationships with NielsenMedia Research Inc. and ACNielsen, filed to...
View articleHonkworm International, along with adagency WongDoody, has turned its short form "webisodes" into a nationaladvertising campaign for Fox Television's ...
View articleE-commerce services provider MerchantOnline.com said it plans a$1.5 million national ad campaign to be launched in October. Read More...
View articleMore mainstream, risk-averse consumers will change the landscape of the online financial services sector, according to research by Jupiter Communicati...
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