The right formula for entertaining online consumers is the subject a report by USWeb/CKS, which seeks to examine how businesses can build viable enter...
View articleAndover, MA-based Engage Technologies said 30 new customershave signed contracts to use its Accipiter AdManager profile-driven onlineadvertising solut...
View articleWhat happens to response rates over time in an online banner campaign? After 20,000 impressions in a given location, it dives...unless you do somethin...
View articleThe future face of Web advertising, specifically the banner ad, is one of the may topics addressed in the eAdvertising Report published by eMarketer a...
View articleIf nothing else, an online advertising campaign produces a pile of data. There's no need to be intimidated or cast it aside. A little effort in the ri...
View articleThe number of Internet users under the age of 16 will surpass 77 million by the year 2005, according to Computer Economics. Read More...
View articleThe Internet has introduced its share of new, unusual business plans as companies try to discover what works in a new medium. Read More...
View articleIPVoice.com Inc. plans to launch a TVcampaign April 27 to tout its "Voice over the Internet" service to consumersand businesses in both the United Sta...
View articleSyosset, NY-based Synergy Brands Inc. launched a Mother's Day ad campaign forits online store, BeautyBuys.com, utilizing variousportals and the Lifeti...
View articleCambridge, MA-based CommonPlaces LLC said that CollegeBytes.com, a new Internet hubfor the collegiate market, now enables advertisers to target more t...
View articleInternational financial services firm Citigroup filed a lawsuit alleging thata pornographic Web site business was wrongfully using its Citibanksubsidi...
View articleMarketing automation company Annuncio Software said it is now shippingits flagship product Annuncio Live, enabling marketers to automate Internetand i...
View articleSean urges you to get on the Cluetrain, a manifesto for all business people that tells you how connections are forged. And it's not through PowerPoint...
View articleSanta Clara, CA-based USWeb/CKS reported a 1999 first quarternet loss of $51.7 million or $0.73 per share, which included non-cash andmerger-related c...
View articleNew York City-based 24/7 Media Inc. has launched 24/7 Direct, aservice for direct marketers with transactional marketing objectives such asuser regist...
View articleRedmond, WA-based InfoSpace.com, a provider of privatelabel solutions for content, community and commerce, said it signed 35 newadvertising agreements...
View articleHere are the Top 50 Digital Media Web sites and properties for the month of March 1999 ranked by unique audience according to Media Metrix. These rank...
View articlePalo Alto, CA-based AdKnowledge, a provider of end-to-endWeb advertising solutions, delivered what it calls the Rich Media AdvertisingStandard (RichAd...
View articlePaid listings on AltaVista are a pain in the patootie, is the Net is... or is it ain't a branding vehicle, and sample size dust-up when testing creati...
View articleWeb measurement firm NetRatings Inc. launched InternetInvestment Strategies, a research service providing securities analysts,investment bankers and v...
View articleNew York City-based MediaCom, the independent media services company of GreyAdvertising Inc., launched MediaCom Digital to provide clients withintegra...
View articleSeattle-based agency Avenue A expanded its relationship with Soma.com and will launch a campaign promotingthe online pharmacy through a series of stra...
View articleDo you ever wonder what happens when you go to an e- commerce web site and input your information to receive personalized recommendations? What wheels...
View articleSan Francisco-based online mortgage company HomeShark Inc. changed its nameto iOwn Inc. and launched a new branding campaignto promote itself. Read Mo...
View articleMore than 83 million adults, or 40 percent of the US population age 16 or older, are accessing the Internet, according to the latest numbers from Inte...
View articleSan Francisco-based directory firm WorldPages/WebYP Inc. entered astrategic alliance with Microsoft to integrate the WorldPages Directory intoMicrosof...
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