Whatever branding used to be -- referring as it does to a one-way activity involving terrified cattle and a glowing iron -- it ISN'T now in the world ...
View article2CAN Media Inc. wasselected by Meredith Corp. for exclusiveonline advertising representation of its Ladies' Home Journal, Better Homesand Gardens and ...
View articleRobert D. Storch has been named new media director of The SPI Group , a public relations and newmedia marketing services agency. Read More...
View articleInternet advertising by the legal field should grow over the next three years, according to a survey conducted for The Affiliates, a legal staffing se...
View articleThere are two schools of thought when it comes to setting up shop. The first is that everything should be about the customer. The second is that the m...
View articleMySoftware Co. , a provider of servicesand productivity software for small and medium-sized businesses, and mailinggiant Pitney Bowes Inc. expanded th...
View articleTHQ Inc. launched a multi-million dollar marketing campaignto support the Jan. 12 release of the PlayStation wrestling title "WCW/NWOThunder." Read Mo...
View articleIt's a brave new world of the Internet out there...and it can be a daunting task for PR pros from the offline world to infiltrate the ranks. Here's on...
View articleThe Research Division of IntelliQuest Information Group Inc. has opened a newData Collection Center in Austin, TX. Read More...
View articleOnline advertising s agency Rotomedia Inc. signed an onlineadvertising representation agreement with Ask Jeeves , a Web-based provider of consumerques...
View articleOutrider, a new media holding company created by Tempus Group plc ,said that it has acquired a 25 percent stake in New York City-based Kokopelli New M...
View articleHome electronics guide E/Town , a source for consumer electronics information on the Internet, signed a site redesign and rebranding partnershipdeal w...
View articleThe role that online information plays in the purchasing decisions of Internet shoppers was highlighted recently in research done by NetSmart Research...
View articleAmazon's spectacular rise has shown that behemoths like Barnes & Noble are vulnerable, and that upstart Internet- born-and-bred alternatives are often...
View articleIs Nick Usborne the only one among us irritated by the endless discussions about the "death" of banner ads? Banner ads aren't dead...they are simply p...
View articleNew York City-based CONE Interactive has been appointed theagency of record for two new clients: Day-Timers and togglethis. Read More...
View articleWhose ad spending numbers do you believe? In one corner is the Internet Advertising Bureau. In the other corner is the monthly InterWatch report (prev...
View articleMeta-search engine site Cyber411 marked itsfirst anniversary of refusing to run pornographic advertising banners. Read More...
View articleAmericans have long led the rest of the world in regard to the Internet, so it should come as no surprise that in theonline retail arena, Europe is lo...
View articleMany major advertising agencies have come a long way in delivering interactive solutions to their clients. But moving to the next level will require a...
View articleinfoUSA Inc. has licensed itsproprietary database of 16 million U.S. business listings to PowerAdz.com , a newspaper affiliatenetwork. Read More...
View articleAd-backed Internet access service NetZero Inc. said it has attracted more than200,000 subscribers in 11 weeks. New advertisers include Compare.net and...
View articleSan Francisco-based XOOM.com Inc. , an Internet-based direct marketing company, completed its acquisition of Pagecount Inc. Read More...
View articleAGENCY.COM and Razorfish are preparing for separate initial public offerings,and "both could be filing within the next month," according to a Silicon ...
View articlePricing standards, sites that work, the end of the browser war, the breakup of that Redmond powerhouse...these are the things of Sean Carton's dreams....
View articleSnickelways Interactive developed a couponing program for Rand McNally's online store. Read More...
View articleConducent Inc. and Reality Online Inc.signed an agreement in which Reality will offer new ad-backed financialsoftware apps through Reuters Investor, t...
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