For Google Analytics data to be highly useful, we need to put it in the hands of the broader web team. Leftronic offers powerful tools for easily conn...
View articleA roundup of ClickZ's sister conference, SES, in Singapore from Dec 2-4, includes videos and top tweets. Read More...
View articleConsider these 8 factors to develop successful digital marketing in China. Read More...
View articleLouis Vuitton is using Aesop’s legendary golden goose to demo its 2013 holiday offerings in an interactive game. Read More...
View articleA campaign by TBWA New York asks locals to give a #HailYes to the shiny new Nissan-made Taxis for Tomorrow. Read More...
View articlePurposeful content that zeroes in on your customer's specific needs helps you gain a deeper level of engagement and develop customer loyalty. With a s...
View articlePredictions for the coming year are always fun to come up with, and even if we don't get the timing exactly right, they certainly represent the larger...
View articleFocusing social media efforts on driving opt-in, beyond fanning and following, has become best practice to attract consumers in consideration and purc...
View articlePaid search is still a numbers game, but the people elevating the game are making a more relevant connection upfront and converting customers with hig...
View articleVery few visitors will come to your site consciously looking for indications that they can trust you, but they will be looking for reasons NOT to trus...
View articleI'm optimistic that in 2014, marketers will leave the hype and put the theories into action. Read More...
View articleColumnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand's...
View articleWelch's Pass the Glass effort seeks to amass as many Vine videos as possible, which it is joining together on PasstheGlass.Welchs.com. Read More...
View articleTo help navigate the transition period, columnist Robert Miller shares some common questions and his recommendations around the Google Universal Analy...
View articleThanks in large part to social and the vast array of content that marketers produce today, email is going through a renaissance. Gone are the days whe...
View articleNo matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company....
View articleReturn Path compared the volume of mail opened on iPhones to iPads during the holiday weekend to explore the differences between phone and tablet enga...
View articleWith the changing algorithms of search engines, an international SEO marketing strategy needs careful planning to be successful. Read More...
View articleData shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Read More...
View articleFollowing the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO ...
View articleThe first screenplay to be released over Twitter is one more step towards screen convergence. Read More...
View articleFedEx has created holiday-themed videos to get the word out about its new flat rate offering. Read More...
View articleGoogle Glass has very few "applications" as we know them. Columnist Jack Aaronson shares his experience using Google Glass and contemplates the marke...
View articleIn the publishing world, partnerships are key to driving distribution and success. Columnist Jeanniey Mullen discusses Outside Directors, a c-level ta...
View articleRelevance and creativity must extend through the entire consumer lifecycle, from the impression to the sale. It begins with targeting but includes ad ...
View articleDoctors and hospitals that maintain a proactive social media presence, can capture and resolve patient issues to increase loyalty and satisfaction. Pa...
View articleAs the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry Read ...
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