Constant Contact Acquires Digital Storefront for $65M
Email

Constant Contact Acquires Digital Storefront for $65M

14y Anna Maria Virzi

Constant Contact Acquires Digital Storefront for $...

Email services provider pushes into e-commerce, social for small businesses. Read More...

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Tapping the Power of Brand Advocates
Social

Tapping the Power of Brand Advocates

14y Nick Cifuentes

Tapping the Power of Brand Advocates

Ten ways brand marketers can understand the habits and interests of brand advocates. Read More...

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Turning An Unsuccessful Site Search Into a Growth Opportunity
Data insights

Turning An Unsuccessful Site Search Into a Growth Opportunity

14y Andrea Fishman

Turning An Unsuccessful Site Search Into a Growth ...

How effectively are you mining your onsite search behavior to improve your product mix and customer satisfaction? Read More...

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The Pain and Peril of Pinterest Promos
Marketing

The Pain and Peril of Pinterest Promos

14y Robin Neifield

The Pain and Peril of Pinterest Promos

A look at the obstacles to marketing on Pinterest. Yet it's still worth the aggravation. Read More...

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Learn to Move On When An SEO Tactic Isn't Working
Search

Learn to Move On When An SEO Tactic Isn't Working

14y Marios Alexandrou

Learn to Move On When An SEO Tactic Isn't Working

A three-step process for winding down a tactic. Read More...

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Big Data Means Big Opportunity
Marketing

Big Data Means Big Opportunity

14y Yuchun Lee

Big Data Means Big Opportunity

With data analytics, marketing is becoming more appealing and less intrusive - more like a service. Read More...

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Automation as the Key to Modern Agency Growth
Marketing

Automation as the Key to Modern Agency Growth

14y Julian Baring

Automation as the Key to Modern Agency Growth

Can agencies shed manual (and clerical) processes to become more strategic? Read More...

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A Practical Future for Facebook's Business Model
Asia

A Practical Future for Facebook's Business Model

14y Brandon Cheung

A Practical Future for Facebook's Business Model

My pitch: Facebook should be the world's biggest ad network. Here's why. Read More...

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McDonald's and Disney Get Friend Boost on Facebook
Ecommerce

McDonald's and Disney Get Friend Boost on Facebook

14y Kate Kaye

McDonald's and Disney Get Friend Boost on Facebook

ComScore/Facebook study measures amplification ratio of top brands. Read More...

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LA Kings Celebrate Stanley Cup Win With Instagram
Marketing

LA Kings Celebrate Stanley Cup Win With Instagram

14y Daniel Mickens

LA Kings Celebrate Stanley Cup Win With Instagram

Team also posted around 40 tweets during last night's game. Read More...

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Online Registration: It's All in How You Ask the Question
Acquisition

Online Registration: It's All in How You Ask the Question

14y Tim Ash

Online Registration: It's All in How You Ask the Q...

Three tactics to optimize your sign-up forms and improve conversion rates. Read More...

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Super PACs Spent Over $8M on Digital Ads in Presidential Race
Ad Industry Metrics

Super PACs Spent Over $8M on Digital Ads in Presidential Race

14y Kate Kaye

Super PACs Spent Over $8M on Digital Ads in Presid...

Groups on the right accounted for 93 percent of the $8.3M in online ad spend so far. Read More...

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Get With the Program(matic Buying)!
Media

Get With the Program(matic Buying)!

14y Jessica Richards

Get With the Program(matic Buying)!

The science of data…impacting the art of digital media planning. Read More...

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How to Use Social Share Buttons in B2B
Marketing

How to Use Social Share Buttons in B2B

14y Nick Stamoulis

How to Use Social Share Buttons in B2B

Share buttons, used properly, can help promote your content. But fewer share buttons (or none) can be just as effective. Read More...

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The Great Wall of Latin America
Marketing

The Great Wall of Latin America

14y Giovanni Rodriguez

The Great Wall of Latin America

How do you market in a "low-trust" culture? Online, offline, and altogether. Read More...

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Marketing in the Mobile Email Revolution
Advanced Email Marketing

Marketing in the Mobile Email Revolution

14y Tal Nathan

Marketing in the Mobile Email Revolution

How can you reach people via email on their smartphones and make sure your emails are read or saved for later? Read More...

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Is Your Mobile Site SEO Optimized?
Asia

Is Your Mobile Site SEO Optimized?

14y Luke Janich

Is Your Mobile Site SEO Optimized?

Consider these best practices to kick start your mobile SEO efforts. Read More...

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NBA Launches First-Ever Social Media Awards
Community Management

NBA Launches First-Ever Social Media Awards

14y Daniel Mickens

NBA Launches First-Ever Social Media Awards

Twelve awards will be handed out June 20. Read More...

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Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows
Ad Industry Metrics

Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows

14y Kate Kaye

Q1 Digital Ad Revenue Highest Ever but Growth Rate...

Online ad revenue hit $8.4B in the first three months of 2012. Read More...

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L'Oreal Creates Haircolor Tribes on Facebook, Pinterest
Social

L'Oreal Creates Haircolor Tribes on Facebook, Pinterest

14y Lisa Lacy

L'Oreal Creates Haircolor Tribes on Facebook, Pint...

Campaign from agency Campfire involves polling and video. Read More...

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Images: 5 Ways to Be Pinworthy
Actionable Analysis

Images: 5 Ways to Be Pinworthy

14y Heidi Cohen

Images: 5 Ways to Be Pinworthy

Test out what Pinterest has to offer and then assess your internal content to see how you can create pinnable content for your business. Read More...

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Building Relevance With Geo-Fencing
Local

Building Relevance With Geo-Fencing

14y Jason Burby

Building Relevance With Geo-Fencing

The biggest opportunity for brands moving forward lies in platforms that take geo-fenced locations and combine them with behavioral data. Read More...

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The Next Big Trend in Digital Marketing: Programmatic Premium
Display Advertising

The Next Big Trend in Digital Marketing: Programmatic Premium

14y Mike Baker

The Next Big Trend in Digital Marketing: Programma...

Marketers can now serve the right message to the right consumer, reducing waste and improving returns on their guaranteed media investments. Read More...

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The Upfront, the NewFront - What's the NextFront?
Marketing

The Upfront, the NewFront - What's the NextFront?

14y Scott Ferber

The Upfront, the NewFront - What's the NextFront?

As consumers have more control over when and why they watch video, traditional buying seasons may become less defined. Read More...

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It's Time for Digital to Go Physical!
Asia

It's Time for Digital to Go Physical!

14y Vivek Bhargava

It's Time for Digital to Go Physical!

Cellphones and mobile devices have enabled engagement with customers to a whole new level but are brands prepared to use this effectively? Read More...

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GOP Group Says Twitter Campaign Sabotage Was Expected
Marketing

GOP Group Says Twitter Campaign Sabotage Was Expected

14y Kate Kaye

GOP Group Says Twitter Campaign Sabotage Was Expec...

Despite "Weedlord" pranks, Republican group calls #IWantRepeal campaign a success. Read More...

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Marketing News Roundup: Pernod Ricard, XL Marketing, GSI Commerce
Marketing

Marketing News Roundup: Pernod Ricard, XL Marketing, GSI Commerce

14y Daniel Mickens

Marketing News Roundup: Pernod Ricard, XL Marketin...

Pernod Ricard uses Facebook to fight underage drinking; XL Marketing gets $70 million investment. Read More...

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